benny joseph - work portfolio

7/30/2019 Benny Joseph - Work Portfolio

1/22

WORK PORTFOLIOBENNY PAUL JOSEPHSocial Business Consultant

Tuesday, 30 April 13


2/22

CORE

COMPETENCIES

360 SOCIAL MEDIA

MANAGEMENTBRAND MONITORING

ENTERPRISE COMMUNITIES

CAMPAIGN MANAGEMENT

SOCIAL CUSTOMER SUPPORSOCIAL RECRUITING

SOCIAL/MOBILE ADVERTISIN

SOCIAL/MOBILE APPLICATIO

SOCIAL GAMING



3/22

HERB WIKIOBJECTIVE:Increase brand awareness

Detailed product integration

Drive product/brand engagement

CORE FUNCTIONS:Dual language (English & Arabic)Facebook and Twitter share functions

Intuitive user interface and interaction (HTML5, CSS3, JQuery)

HIMALAYA HERBALS

ARABIA



4/22



5/22

ITS MY SPACEOBJECTIVE:

Increase brand awareness

Introduce the brands new communication tone

Drive product/brand engagement with contest app

CORE FUNCTIONS:Questionnaire/contest style format with individual user results

User database collection for future direct mailers

Facebook share functions


IDdesign UAE



6/22Tuesday, 30 April 13


7/22

ITS MY SPACEOBJECTIVE:

Introduce new product


Drive footfalls to store

CORE FUNCTIONS:Questionnaire/contest style format with individual user results


Facebook share/invite functions


BASKIN ROBBINS GULF



9/22

SPOT THE GERMSOBJECTIVE:

Increase product line awareness

Communicate functional benefits of the product


CORE FUNCTIONS:Spot the germ with a magnifying glass on a scrub


Facebook share/invite functions


SIEMENS HOME GULF



11/22

GREEN STAR UAEOBJECTIVE:

Social cause initiative

Drive brand engagement with contest app

CORE FUNCTIONS:Upload picture functionality


Facebook share/invite functionsIntuitive user interface and interaction (HTML5, CSS3, JQuery)

BOSCH HOME GULF



13/22

Niraamaya Retreats are priv

experiences, set far from the

madding crowds offering a range

of bespoke holiday experiences:

from heritage sea facing resorts to

intimate hillside bungalows and

luxury yachts.

NiraamayaResorts

https://www.facebook.com/NiraamayaRetre

https://www.facebook.com/NiraamayaRetreatshttps://www.facebook.com/NiraamayaRetreats


14/22

Proactively and preemptively

responding to customer questions

and problems on social channels

Started with the U.S. market and

now expanding globally

Managing 40+ Global Twitter

accounts and Facebook pages

Nokia

HTTPS://WWW.FACEBOOK.COM/NOKIAU

https://www.facebook.com/NokiaUShttps://www.facebook.com/NokiaUS


15/22

SPGs objective was to drivereservations for preferred guests

Built Facebook pages and appmashups to drive traffic to thewebsite

Created global and local pagesthat provided engaging

experiences to members and non-members of the rewards club

Starwood

Preffered Guest

HTTPS://WWW.FACEBOOK.COM/SPG

https://www.facebook.com/SPGhttps://www.facebook.com/SPGhttp://www.starwoodhotels.com/http://www.starwoodhotels.com/http://www.starwoodhotels.com/http://www.starwoodhotels.com/


16/22

Intuitively built around thebrands core focus on design

Launched rich and interactive

experiences across YouTube andFacebook

Custom API development andintegration with mobile and digital

outdoor

Audi A7

HTTPS://WWW.FACEBOOK.COM/AUDI

https://www.facebook.com/audihttps://www.facebook.com/audi


17/22

Monitored conversations around10 ad punch-lines & 15+ flagshipproducts including Mentos andHappydent

Analyzed industry competitionand growth potential in the Indian

market

Explored impact of influential

personas on existing brandaffinity

Perfetti Van Melle

HTTPS://WWW.FACEBOOK.COM/PERFETTIIN

https://www.facebook.com/perfettiindiahttps://www.facebook.com/perfettiindia


18/22

Grew viewer-focusedengagement to counter lack ofuser-interaction with web assets

Visitors to NBCs local web sites

doubled from 6 million to 12million in less than a year

Page views increased 296%during the same period

NBC Local

HTTPS://WWW.FACEBOOK.COM/NBC

https://www.facebook.com/nbchttps://www.facebook.com/nbc


19/22

Objective: To create awarenessabout the Right to Education Act

Launched a microsite alongside

a Facebook and Twitter campaign

Roped in celebrity endorsers andcorporate partners including

Disney, TATA and Tupperware

Over 245,000 Signups and more

than 1.8 million people impacted

Raised $400,000 in funds andachieved 155% ROI

UNICEFFeatured in Mashable - http://goo.gl/R3Uny

HTTPS://WWW.FACEBOOK.COM/UNICEFIN

HTTPS://TWITTER.COM/UNICEFINDIAHTTP://WWW.AWAAZDO.IN/

http://www.awaazdo.in/http://www.awaazdo.in/https://twitter.com/unicefindiahttps://twitter.com/unicefindiahttps://www.facebook.com/unicefindiahttps://www.facebook.com/unicefindiahttp://goo.gl/R3Unyhttp://goo.gl/R3Uny


20/22

Fully-managed Facebook

advertising solutions for

maximized impact

Premium engagement ads

including Like ads, Poll ads,

Sampling ads, Video ads, Event

ads, and Market Place ads

Sponsored Stories including page

likes, application interactions,place check-ins, and page posts

Social/MobileAdvertising

CLIENTS INCLUDE:DISNEYVIRGIN AIRLINESNBCCOMCAST

HIMALAYA HERBALSIDDESIGN UAEBOSCH &SIEMENS HOM



21/22

The Sapphire Now annual conference is SAPs premier business technology and customer-driven conference. SAP wished to implement the application

multiple platforms to enhance the conference experience for all participants, providing the application for iPhone, iPad, Android and BlackBerry users as

mobile website version.

The application was designed to reflect SAP's distinct corporate image. The iPad application incorporated an intuitive user interface with custom graph

streamline the user experience.

Participants used the application to customize their own personal conference agendas, instantly find out what was happening at any t ime, navigate thr

the conference site and directly connect with other participants through email messaging. The application also included an extensive exhibitor guide, str

video, social networking including Facebook, Twitter and LinkedIn, plus a built-in Orlando city guide featuring local restaurants, attractions, nightlife and

shopping.

Mobile AppsFeatured - SAP



22/22

Benny JoseM: +971 566348308

E: [email protected]

W: http://about.me/Benn

B: http://3ennyj.tumblr.coCV: vizualize.me/BennyJ

mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]

benny joseph - work portfolio

Documents