BLOGGING FOR PERSONAL BRANDING

Connect-To-Care Workshop May 17, 2012

Why Blog?

How Healthy Is Your Digital Brand?

Search Engines

Blogs!

Evolution of a Personal Brand

Blog Role Models

• Gary Vaynerchuk (Wine Library)• Seth Godin (Seth’s Blog)• Mark Schaefer (GROW)• Gini Dietrich (Spin Sucks)• Local:– Melissa Riley (real estate tech guru)– Chris Dessi (social media CEO and

talking head)– Chris Cornell (T & B Director)– Harvey Chimoff

Chris Dessi: Evolution

“A Content Strategy for Your Career”

• Goals? – Thought Leadership, Connection, Reputation, Etc.– What Do You Want To Be Known For?

• Content Strategy

– Blog (or vlog)– Speaking– Guest Blogging– Write Articles– E-Book– Newsletter– Webinar, Podcasts, etc.– Yourname.com, About.me

First Things First: Strategy

• What Is It About? Niche/Focus/POV• Who Is It For? • What Are Their Interests/Problems/Questions?

Blogging Basics

CREATE … SHARE … MEASURE

Be consistent! …Figure out a plan, and Stick With It!

Quality > QuantityBe useful

Distribute via Social MediaBe likeable and genuineConnect … comment on other blogs, etc. Promote Others … Reciprocity

Blog Tools and How To’s• Platform/Type

– Wordpress.com, Wordpress.org, – Blogger, Tumblr, etc.– Text, images, audio, video

• Editorial Calendar– Create – Curate– Interviews, Guest Posts, etc.

• Best Practice– Great Content– 90% Headline– “Digital Snacks” … People Scan!– SEO, Tags, Analytics– Sharable– Community

Common Blog Mistakes

• No Plan• Topic too broad• Infrequent, Inconsistent Posts• No online community• Hard to Read: – Use Sub-Headlines, Bullets– Attractive layout

Blog: Power to Connect

• Linked in– Blog app, Status Updates

• Offline Meetings and Events– session recaps, interviews, etc.

• Build Your Network– Linkedin, Facebook, Twitter, Google+, Pinterest– Target 10-20 Influencers in your industry– Connect IRL!

“I would really love to meet you in person. I'veadmired your work from afar, and would really love to learn more about you and your business”.

Visibility, Relationships, Opportunity …

“ … I would really love to meet you in person. I've admired your work from afar, and would really love to learn more about you and your business …

“ … Call me after 1pm EST xxx-xxx-xxxx … working on a big project and looking for a NY area resource …

”

“ … I spoke with Rhonda Hurwitz about the panel

and she’s available …

”“ … I saw your blog and I’d like to hire you …”

Job Search Example

Misc. Resources

4. BlogChat Sundays at 9pm

5. $50 addition to an iphone, to create/add video

http://shemeansbusiness.wordpress.com/2012/05/08/3-successful-business-bloggers-share-their-secrets/

3. Blogs about blogging:Problogger … Copyblogger … Denise Wakeman

1. Set Up: You Tube!!!2. Tips From Local Bloggers:

Connect With Me!

Personal Blog: http://www.shemeansbusiness.wordpress.com Forbes Blog: http://blogs.forbes.com/rhondahurwitz/

Linkedin: http://www.linkedin.com/in/rhondahurwitz

Twitter: http://twitter.com/rhondahurwitz

Facebook: http://www.facebook.com/helpmerhondamarketing(If you have any social media questions, post them here!)

Pinterest: http://pinterest.com/rhondahurwitz1/

Google Plus: https://plus.google.com/u/0/109847125629181902672/posts