breakfast seminar september 8 2016
TRANSCRIPT
The journey to clean cooking: Insights from Kenya and Zambia
Marie Jürisoo, Per Brolund and Sophie Andersson
SEI is an international non-profit organisation that works with environment and development
issues from local to global policy levels.
The SEI Initiative on Behaviour and Choice examines how to bring about change in decision-
making at the household level toward sustainability.
Iterative process
Loop 1 – Kiambu, Kenya
User interactions
Research question
Trigger material
Example of trigger material
Customer Journey Mapping
Loop1 Customer Journey Map
Service Eco System Workshop
Loop 2 – Lusaka, Zambia
Deeper understanding
User interactions
Refined trigger material
Comparing distribution models
Identifying Behavioural Groups
Startup Phase
Service Eco System Workshop
Make the methods more “research like”
Thank you!