Enterprise Social: The voice of the business

100%Focused on Microsoft

7Years in the making

300+

customers

4

Global locations

4Prestigious Intranet awardsDriving Innovative Business Outcomes

About Us

Agenda

09:30 –

10:00

10:00 –

10:30

10:30 -

11:00

11:00 –

11:15

11:15 –

11:45

11:45 –

12:15

12:15 –

12:30

Introduction to Enterprise Social

Road to successful social engagements

Customer case study – Deploying Social

Coffee break

Enterprise Social technology considerations

Microsoft Roadmap for Social 

Q&A

Speakers

Rav DhaliwalDirector Yammer Customer Success EMEA

Marwan TarekHead of Consulting

Sam HassaniPrincipal Consultant (MCM)

Toby JonesInternal Communications ManagerRFU

YamJam

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Work

Have an Idea

Build team

Collaborate

Create Awesom

e outputs

Store

Search

Problem

Have an Idea

Build team

Collaborate

Create Awesom

e outputs

Store

Search

Access to Limited people

No online collaboration media

Output ends in mailbox or Shared Drives

People cannot find content

Reinventing the wheel

Email!

U.S. programmer Raymond Tomlinson

allegedly sent “QWERTYUIOP” as the first

network email, and he was the first to

connect his computer to his mailbox by

using an “@” symbol.

1971

Evolution of Platforms

IMEmailPhone Voice & Video

Social Networking

Source: Gartner

Email

SocialWebinar/Conf.

Call

IM/Lync

Means of Communication

Narrow

Broad

Asynchronous

Synchronous

Enterprise Social

Enterprise social networking is an organization's use of social media to

connect individuals who share similar business interests or activities.

Social tools can help employees to access the knowledge

and resources they need to work together effectively and

solve business problems.

First Enterprise Social

Enterprise Social

According to Gartner, over 75 percent of

Fortune 1000 companies will undertake

some kind of online social-networking

initiative for marketing or customer

relations purposes by 2014.

Social Can Transform Your Organisation

EmployeeEngagement

TeamCollaboration

BusinessAgility

SocialIntranet

Accomplish

joint goals

ProduceGreat work

Work more

Efficiently

Social is about empowering

bottom-up organisation

Individuals | Communities | Groups

to make top down business goals successfulIncrease Revenue | Lower Costs | Reduce Turnover

transforming Social is

the way we work together

Communicating with ColleaguesSharing and reviewing documentsPromoting a new initiativeFinding an expertMore informative than entertainingTransparency among team members

ESN vs Social Media

Microsoft Offerings

Road to successful deployment

80%Proportion of online users who interact with social networks regularly

28 hrs.Time each week spent by knowledge worker writing emails, searching for information and collaborating internally

20-25%

Potential improvement possible in knowledge worker productivity

Source: Mckinsey Global institute

What do you need?

80%

of social business efforts will not achieve the intended benefits due to inadequate leadership and an overemphasis on technology.

Technology

Culture

http://www.gartner.com/newsroom/id/2319215

Open Culture

Culture Move from Command and Control to Network: Open, Fluid, Fast

Build the “A Team”Executive SponsorsChampions Business Owners Community Managers

Social Journey

Adoption

Lack of trust with employees Cannot quantify the ROI

Lack of executive sponsorshipFocusing on the technology

Challenges

"Based at Twickenham Stadium, Toby is responsible for internal communications and digital

channels at the Rugby Football Union. Since 2012, he has developed a new social intranet

and led the staff engagement around the RFU’s five-year Strategic Plan, covering the

period surrounding the 2015 Rugby World Cup. Toby has a background in digital

communications and has worked in a number of communications roles across sport,

finance and charitable sectors"

Toby Jones Internal Communications Manager - RFU

Enterprise Social Technology Considerations

Which technology should I use?

Social in SharePoint

Key Features:

» On-premises and Cloud» Easily create and share content» Social tagging» Follow documents, sites, tags

and people» Personal Newsfeeds» Team Newsfeeds» Communities» Profiles» My Sites with personal quotas

Pros

» Leverage mature Managed Metadata capability

» Take advantage of Enterprise Search

Yammer

Key Features:

» Cloud only» Communities (groups)» Social tagging» Easily share internal and

external content» Follow people, groups,

announcements, conversations, messages and tags.

» Intelligent activity feeds» Profiles

Pros

» Quickly create groups» Internal and External

communications» One profile across multiple

“communities”» Integration with Office 365» Take advantage of Enterprise

Search

Yammer and Office 365

Yammer is Private and Secure• Yammer takes third-party compliance seriously• Steps have been taken to secure network traffic

and in-transit customer data• Yammer is tested against a number known

application security vulnerabilities • Yammer’s datacenter has strict security measures

in place• Yammer’s infrastructure is complaint with a

number of recognized certifications

SharePoint and Yammer integration

SharePoint and Yammer Integration

Yammer Rest API

Yammer App for

SharePoint

Yammer Embed

Yammer App for SharePoint

Yammer Embed and REST API

• The Yammer App is limited to Home Feed, Group Feed and Commenting• The Yammer Embed provides embeddable widgets that display a snapshot

of a specified feed• The Yammer REST API allows you to provide capability beyond the App and

Embed from external applications including SharePoint– These same APIs are the ones used to power Yammer’s own mobile and

desktop clients. – Always review the latest API reference on the

Yammer Developer Network for the currently supported API set

Real Integration Examples

Office 365 and Yammer Integration Pick your enterprise social network: Yammer or Newsfeed?

Office 365 and Yammer Integration Starting Yammer conversations from documents stored in SharePoint Online

Office 365 and Yammer Integration

Identity Management in the Cloud

Separate Identities

Single identity in the cloud and Single Identity in on-premises

Directory Synchronization 

Single identity

Federated Identity (SSO)

Single federated identity

SSO for Office 365 and Yammer

Which technology should I use?

"With over 15 years of experience in the collaboration software space with companies like

Lotus, IBM, Salesforce.com and now Yammer/Microsoft, Rav Dhaliwal has worked across

industries and geographies to help organisations of all types and sizes realise business value

from their software. Rav is currently Director of Yammer Customer Success for the

UK/France/Germany and is a keen landscape and wildlife photographer, having trekked in

Antarctica and spent many months exploring and photographing East and South West

Africa".

Rav DhaliwalDirector Yammer Customer Success EMEA

Final thought…

The overall goal of social is to

satisfy the business goals …““

Next Steps

1.Understand your organisation's cultural capacity for social

2.Experiment with technology, monitor and measure the results,

focusing on end user adoption and engagement

3.Closely align your social activities with your business objectives

4.Provide technology when the business is ready, extend features

as required

Thank You