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Session IV:Beginning Social Media

Professional Certificate in Digital & Social MediaInstructor: Yadira Galindo galindoyadira@gmail.com

Final project

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• Develop a social media strategy! Define goals and objectives Pinpoint your audience Identify potential evangelists/super-sharers Audit your resources (I mean really audit!)

Encourage and reward buy-in internally Establish a social media protocol Start using social media Measure results

• Or, present a social media analysis! Identify an organization that participates in social media Describe the org (target audience & message) & its social media efforts Comment on 4 of the following: authenticity, transparency, ethics,

listening/monitoring, outreach/engagement, building conversation/community, strategic planning

Managing multiple profiles

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Vs.

Hootsuite TweetDeck

Measuring your own impact

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Class Review

More than a wallflower: Engagement & quality content

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Define goals and objectives Pinpoint your audience Identify potential evangelists/super-sharers Audit your resources (I mean really audit!)

Encourage and reward buy-in internally Establish a social media protocol and strategy Start using social media

Post photos, video and other original content

Measure results

From How the heck do I start building a social media marketing strategy?, Green Buzz Agency

Social Media 101: Facebook

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DO’s1. Use video2. Use original photos3. Post links that brand you4. Post content from other

reliable sources

Don’ts1. Inappropriate photos2. Confessionals3. Risky behaviors4. Talk bad about your

employer

It’s your brand/name. Protect it. Promote it. Have fun.

Social Media 101: Google+• It’s got a long way to go before it can rival

the likes of Facebook, but don’t discount it. Keep an eye on it.

• Earlier this year, it reported 100 million users and 60 percent daily engagement.

• As of February, Google+ users are only spending 3.3 minutes monthly and trending down. By comparison, Facebook users currently spending 7.5 hours using monthly.

• If you use it, it can benefit your SEO.

• Hangouts and Circles are its best features.

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Social Media 101: LinkedIn• The world’s largest professional social network.

• It isn’t just for people looking for a job. It is for people who want to network.

• Great place to learn more about potential clients, customers and sources if you’re a reporter.

• Good way to keep up with what the industry is doing and news relevant to your business.

• What tools are other like-minded professionals or businesses using?

• You’re more likely to be accepted as a contact here than on Facebook if you are “cold-calling” someone you have never met.

• Make sure to use a professional photo and complete as much of your online profile as possible to brand yourself.

• Join groups.15

Social Media 101: Pinterest• Fastest growing social network ever. Site had

11.7 million unique U.S. visitors in Jan. 2012, making it the fastest site ever to break through the 10 million unique visitor mark.

• It’s not for everyone, but since it’s growing by leaps and bounds. Play with it. Find out if your audience is using it.

• Popular with American women and, in 2012, it was reported that 83% of the U.S. users were women.

• You need lots of good quality photos and video.

• Don’t just share your content. Repin other people’s content also.

• Great for contests.

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