a month of ideas

#May June 2016

#BRANDUNIONPARISSport FreeWasteRobotCoffeeHumourVictoryEqualityTechnology FoodPerformanceEmojiSmartphoneTravelBeautyKitchenPackagingVirtual Reality

2

SUPPORT HEETCH !

The trial of Heetch begin June 22, 2016. Until next month, the platform for young clubbers launched its first campaign #TouchePasAMonHeetch! Heetch is night transport solution dedicated to young, people between 20h and 6am. This is a car sharing service, very economical. In this short film, you will see many political figures in their debut as François Hollande, Nicolas Sarkozy or Ségolène Royal in a mounting "cut" of political discourse archives.

Engaged with tone of voice a little bit provocative, Buzzman agency has decided to react and defend Heetch with a touch of humor. A very effective idea!

HEETCH – #TouchePasAMonHeetchhttp://bit.ly/1TRBc6a

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

3

MEET AMOR AND AMOR

AmorAmor, the iconic and romantic fragrance by Cacharel was challenged to talk about love and romance in a short and humorous program. Co-created with youtubeurs Amaury and Quentin, Cacharel innovates by mixing codes perfume and those of Youtube. In this spot, the two actors go with Charlotte in her date.

Cacharel innovates once again by using a funny tone of these two characters, what is rarely seen for a brand of perfume. The goal is to keep close to AmorAmor with its community, Cacharel constantly looking for new experiences by developing link with a great strategy in a platform such as YouTube.

CACHAREL – Amaury et Quentinhttp://bit.ly/1T17iA0

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

4

DUCK FACE, IT’S OVER !

You already know the "Duck Face", this very special face that has been widely used on selfies for many years. Forget the Duck Face now because it is completely outdated! The new trend is the "Fish Gape. The brand Yves Rocher cosmetics worked with Duval Guillaume agency to present the successor to the "Duck Face".

With a video with a lot of derision, Yves Rocher features a model that teaches you to run the Fish Gape. The brand has also established a website that guides you step by step in the realization of this face. A fun idea, which allows Yves Rocher to play on a real social phenomenon. A relevant way for the brand to promote its different lipsticks.

YVES ROCHER – The lips gapehttp://bit.ly/1OgMr6l

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

5

EMOJIS ARE EVERYWHERE

The emoji are more than ever in our daily practices. In Germany, the Cologne Zoo had the idea of making his emblem for its new print campaign. In collaboration with an agency, the zoo had the idea to highlight the importance of going to zoos in real life ... and not on the web!

So the different visual highlight some animals in emoji but in real environments. A simple idea, but catchy and visually attractive.

ZOO – Emojis http://bit.ly/200CDDB

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

6

WE’LL BECOME EMOJI

The social network suggests that it might turn you into an emoji. 😱 . Since emoji appear to have been unanimously adopted by the community to convey emotions, Facebook seizes an ultra personalized way. Rather than letting users use generic smileys, Facebook could offer a feature to shape your effigy.Indeed they though a process that would allow users to have a picture of themselves as an emoticons. So when the user employs the usual shortcuts J; L they will be replaced by pictures of them. 

Moreover, when users type some keyboard shortcut, Facebook could automatically suggests a picture of them with their emotion. Quite a challenge in terms of machine learning, but since nothing seems to resist Facebook what could be the next step ?

FACEBOOK – Emojishttp://bit.ly/1OzEWN3

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

7

TALK WITH YOUR EMOJI

By displaying 600 different emoji on its bottles and cans of soda brand wants to allow consumers to more exchange more easily and share the desired message without saying a word. To support this new look, Pepsi made a series of a hundred spots in 5 seconds … But also two longer videos in which the protagonists have their exchanges facilitated by emoji present on their Pepsi.

In addition, the brand called the fashion designer Jeremy Scott to launch a collection of 6 pairs of glasses inspired by emoji style.

 

PEPSI – Emojishttp://bit.ly/21SMIUw

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

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8

TEXT AND DRIVE

Last month, we told you about a prevention campaign "Do not Text and Drive" to encourage drivers not to use their cell phone while driving. In Canada, the company Watham Funeral Home has seen a good opportunity to display on a billboard message "Text and Drive"!Do not panic, this actually undertaker does not exist. From the imagination of the agency John St. in Montreal, the campaign calls instead to think differently, the goal being to make them think about the real consequences that entails.

A message against slightly morbid but challenging way to encourage Canadians not to send text while driving.

WATHAM FUNERAL HOME – Text and drivehttp://bit.ly/1V7dRlZ

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

9

A BAG YOU’VE NEVER SEEN

In Thailand, PETA has worked with Ogilvy & Mather Hong Kong agency to set up a very disturbing awareness. A pop-up store was installed with fake fashion items to customers who hide many surprises ...

When you open the bags or coats, you’ll fall on animal entrails. Inevitably, the shock is present, although these are only fakes organs and blood. Excellent awareness campaign, although a bit creepy, to open the eyes of the general public on the animal cause.

PETA – The animals causehttp://bit.ly/21ZHvuq

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

10

TINDER AND MIAMI AD SCHOOL

Every day in India, more than 2,000 female fetuses are aborted. This policy aims to promote the birth of boys has a disastrous impact on the demography of the country. To raise awareness of the dangers of selective abortion, the Miami Ad School has designed a campaign for Amnesty International account. The idea: to use Tinder to build awareness around of the consequences of selective abortion.

On Tinder, the Indian people face male profiles. They are hoping to discover a woman profile, but they fall into an account that educates, rightly, on the consequences of selective abortion. A simple but relevant initiative, which uses a popular social network to open our eyes to an important cause.

TINDER – Abortion http://bit.ly/1sO359i

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

11

EVERY DROP COUNT

Colgate brand continues its commitment in the fight against waste of water and unveils a new partnership with the Marriott hotel chain in Brazil. Colgate has invested sinks rooms and public spaces in and Sao Paulo with stickers bearing a strong message "The water you lose is the water they need." The obvious purpose is to encourage guests to turn off the tap when brushing their teeth which would save tons of liters of water.

COLGATE – Every drop count http://bit.ly/1rVP5tm

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

12

SECOND LIFE TOY

Organ donation can save lives, yet it still remains a taboo subject in many countries. The agency Dentsu wants to raise awareness to this cause. While 8 on 10 French are supportive to organ donation in some other countries, the population is very retissant.

To educate Japanese youth to this cause, the advertising agency Dentsu had the idea to start the project "Second Life Toys", which has a policy of giving new life to damaged toy. The ear of a teddy bear can then retrieve replaced by that of a cat, like a real transplant.

DENTSU – Second life toyhttp://bit.ly/1VTiDnZ

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

13

CARE FROM THE AIR

To promote its sunscreens on the beaches, Nivea is launching the campaign "Care from the air." The brand judge that the children are not armed enough to the dangers of the sun and thus launches a rather special drone. The device consists of a remote seagull able to launch solar cream from the air. With a UV camera, the bird identifies children who are not yet protected to give the product.

Nivea innovates before the arrival of sunny days by offering an original and fun process!

NIVEA – Connected Seagullhttp://bit.ly/1YBc6fG

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

14

A PUMA ROBOT

Nowadays, technology has been able to prove how it could be useful to help and develop the sport. If connected objects could help you improve your performance? In the US, Puma has collaborated with JWT agency to develop the "BeatBot", a robot designed to improve your running performance.

The "BeatBot" comes in the form of a real sports support, which will allow you to exceed your limits, and especially your goals. Simply determine via the dedicated application distance. Then you will have to run as fast as him or even beat its performance. A very good idea, showing that the brand wants to position itself like an innovative one.

PUMA – Technology in sport http://bit.ly/1QRX1QW

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

15

TECHNOLOGY HAS NO LIMIT…

The connected jacket is coming ! The jacket connected to Google and Levis is not available for the moment. And its price is not yet known. However, at the annual conference I / O, Google and Levis have announced they intend to market it in 2017. Furthermore, it should be noted that if applications like Spotify, Strava and Google Maps are already compatible with the new connected object, the Mountain View company intends to release a API for other applications and services to interact with this product.

Note also that according Levis, the touch fabric was designed to be rugged enough to the washing machine. Only the electronic part that loads into a USB port, must be removed before washing.

GOOGLE/LEVIS – Conneted jacket http://bit.ly/1sMJhTV

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

16

ARA, WHAT’S NEXT ?

Dreaming of a smartphone that is not uniform but rather that suits your practices? Well, it is that Google seems to have found the answer to your problem! After long years of waiting and rebounding, Google has finally announced that "Project Ara" was ready! Well, almost ... It was only in 2017 that the modular smartphone will be marketed to the general public. To help you wait, Google unveiled a video teaser!

This mysterious smartphone gives you the opportunity to host six different modules, some of which can be removed hot (unlike the screen, the battery and the processor are fixed). Google find the new competitor of the Iphone ? We’ll see in 2017 !

GOOGLE – Aria smartphonehttp://bit.ly/27QLg9q

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

17

NO DRIVER IN STEEL CITY

Uber announced the launch of its autonomous car in Pittsburgh. The world leader in VTC demand services wants to test his car without driver in real traffic conditions before possibly expanding the system.The car, a Ford Fusion Hybrid, will not take passengers for the moment but will collect environmental data to facilitate the following tests.As for the Google Car, the Uber car will be equipped for the time controls for the driver to master the reactions if it detects an abnormal or dangerous behavior.

Officially, this research is of course intended to save lives by reducing the number of road accidents by Uber, 1.3 million people die in road accidents every year.

UBER – Pittsburgh without driver http://bit.ly/1WSU4IG

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

18

HE IS ALIVE !

"If it is frozen, is not fresh.” the Young & Rubicam Poland agency breaks this prejudice and you prove otherwise with "The Fish Live Pack"!Mila supermarkets want to convince consumers to their fresh products from the sea. the supermarket had the idea of a joke to its customers. The boxes believed to contain the frozen fish start to move when passersby approach. Do not worry, it's just a system connected by WiFi to a proximity sensor that activates a buzzer giving the illusion that the fish begins to wriggle in his box.

An interesting and original way to promote fresh produce while breaking preconceived ideas!

MILA – The fish live pack http://bit.ly/1NLUdud

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

19

UNDERWATER

In the United States, around 30 billion liters of beer are consumed each year, and 50% in cans. Inevitably, pollution from cans is huge, especially when consumers throw them into the seas and oceans, endangering marine animals. The SaltWater Brewery beer brand collaborated with Webelievers agency to develop a packaging 100% biodegradable beer.

Instead of being made of plastic or metal, these cans are actually created from barley and wheat. Not only, they do not pollute the seas, but they also contribute to feeding the marine animals. A great idea in favor of ecology!

SALTWATER – Ecological Packaging http://bit.ly/1WEV4zx

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

20

NOT JUST A BIEER

Some people have the annoying habit of filming vertically, which has the effect of greatly limiting the angle of the shot. In Germany, Beck's beer brand highlights the values of sharing and friendship. In collaboration with BBDO, the brand has had the idea to create a limited edition for its beer bottles that hides in the stopper a lens to take pictures at 360 degrees.

Internet users are able to participate in a game to win the famous bottle. The lens cap comes off and sticks directly to your smartphone, the location of your camera. It allows to extend the angle 360 °, even when holding the camera vertically, so you can share special moments with friends panorama version.

BECK’S BIEER – 360°http://bit.ly/1Off0qb

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

21

A GOOD MEAL TO FORGET YOUR DAY

Findus facelift with its first brand campaign signed by the agency Altmann + Pacreau. What revive the brand that has abandoned its historic slogan "Fortunately there Findus" in favor of "Naturally there Findus" auspicious after the terrible food crisis that has hit the mark in 2013. The campaign is based on a a simple insight: when times are tough, the French found happiness around a "good food" with family or friends.

With this new brand platform, Findus dare to approach his audience.

FINDUS – New brand identity http://bit.ly/1R8yR4P

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

22

FAST FOOD AID

We are in Tokyo's Harajuku district, a strange ephemeral store opened for a period of six days under the name "Fast Food Aid". Everything looks like a classic pharmacy (orange cross, full showcase of drugs), but it’s a promotional campaign! The principle? Give free food supplement to all consumers of junk food like burgers, pizzas, hot dogs. The meal are analysed and they find outthe vitamins and nutrients that you’ll need. At first you can think that’s a campaign for a health agency.

It’s fast food chain named Dontonburi who imagined it. But this fast-food is considered healthy enough. It is for this reason that the only empty box of supplements was that for consumers of the brand products. An innovative campaign that we did not expect from a fast food!

DONTONBURI – Fast food aid http://bit.ly/1qtGf4N

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

23

IKEA LAUCNH KROGEN

When you go to Ikea, usually is not for lunch. We try all the beds, we buy candles (lots of candles). But the giant Swedish interior design knows how to innovate and after groceries, Ikea offers its first temporary restaurant in Paris!

It will be from 7 to 23 June in the 2nd arrondissement with a new amateur chef cook every day for 30 people in the bistro called Krogen. In the end, there will only be 15 lucky ones who will be part of the adventure. The menu will cost you 10 euros and all the money will be donated to Secours Populaire.

IKEA – Ephemeral restaurant http://bit.ly/1rEwcLw

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

24

NEW KIND OF ART

Culture is boring? No ! This institution is constantly reinventing itself and try to communicate with a young audience. Museums of Paris are investing in Instagram to show the potential and the richness of their collections. With the agency Kindai, Paris Museums chose 10 instagrammeurs to reinvent some art pieces. Fashion, humor, drawing, photography: they want to honor some artists. With the hashtag #parallelesParisMusees and the Instagram account parismusees, all the new art pieces are exposed at Saint-Lazare station from May 11 to July 31, 2016.

This approach is part of the launch site parismuseescollections.paris.fr

PARIS MUSEUM – New kind of art http://bit.ly/1TgMgzi

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

25

GIFs IS EVERYWHERE

They are everywhere. They invade our social networks and we are all fans. These are the GIFs, and to our delight an exhibition is devoted entirely to them in the streets of Paris!

With PhenixDigital, Balibart the gallery has created an exhibition for the least original. It will offer you a few days the first exhibition of animated GIFs in the heart of the capital. To do so, the online art gallery will use a network of outdoor digital screens, and it will be nearly 100 screens will be installed to broadcast a selection of animated GIFs in the streets of Paris. You can admire the work of many artists such as Antonio Munoz, Cento Lodigiani, Christina Lu or Matthew Bourel.

BALIBART – Gifs in Paris http://bit.ly/22eOK1I

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

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26

EAT YOUR RUN

When you get a good meal in a delicious restaurant, you can feel guilty afterwards. KALENJI then offers to run first and then make you happy. If running was all about fun? In partnership with Rosapark, brand shoes KALENJI organized the #EatYourRun event.It is well known: after the effort, the comfort. In May 24, the event brought together runners in a restaurant. The goal ? The more you run, the more you can eat.The all event is about itsnew shoes. The dishes are paid simply by kilometers. An original and friendly concept that links two universal passions that we love to oppose.

KALENJI – #EatYourRun http://bit.ly/1Xwv2gW

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

27

GOAL DELIVERY

With the Football European championship, the famous delivery service ALLO RESTO set up a social and fun operation. In collaboration with La Chose agency, ALLO RESTO launch a special service called "Goal Delivery".

It is pretty simple, if a team scores a goal during your delivery meal, you have to tweet with the hashtag #GoalDelivery within 3 minutes. ALLO RESTO refund your meal. Finally, it is good to miss a goal, right?

ALLO RESTO – #Goaldelivery http://bit.ly/1UphIpQ

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

28

JE NE SUPPORTE PAS LES BLEUS

During EURO 2016, 10 women will die in France because of their partner. In collaboration with the Buzzman agency, the foundation Elle’s reveals a surprising campaign with the perfect timing with the EURO, called  »je ne supporte pas les bleus »

Inevitably, with this name, we imagine at first that the campaign wants to disengage the France supporters for the French national football team. Many celebrities was happy to offer their image to this operation, such as Raymond Domenech, Oxmo Puccino, Frank Leboeuf or Laurence Ferrari. We realize that « les bleus » have nothing to do with football, but with domestic violence.A subtle initiative, which proves once again the genius of Buzzman agency

BUZZMAN – #JeNeSupportePasLesBleushttp://bit.ly/22xbQke

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

29

ARE YOU READY ?

Ready ? National Partner of Euro 2016, Crédit Agricole launched on May 22 a new campaign that brings together fans ... Women, men, young, old, a dog and players of the France football team. Developed by BETC, the film directed by Kim Geldenhuys immerses us in the preparation of the event, between serious and excitement, smiles and zen corner. The spot is available in several films of 15 seconds. A Credit Agricole, which takes the opportunity, not to score a goal, but to collaborate with the French brand Le Slip Français. They created a slip in the colors of France in a limited edition.

CREDIT AGRICOLE – Are you ready ? http://bit.ly/1TYxHLb

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

30

HOLIDAYS WITHOUT DEVICES

Many studies have shown that smartphones, tablets and connected objects could be harmful to the stability of a relationship. Especially because they give access to social networks, which, in a way, destroy the social dynamics laws, but also because they divert attention from the beloved. Based on this finding, Durex, launched the video #DoNotDisturb which features several couples on a summer vacation. Half of them experiences a "digital detox" forced ti erase all of their devices. The other can keep their devices. Not surprisingly, those who play the most are those who have been removed from their smartphone.

This is not the first time that Durex invites couples to afford a withdrawal of the small screen they reconnect under the duvet. The #CONNECT operation, launched last year, had trapped many couples interested in a - false - application would lead them to orgasm.

DUREX – Holidays without devices https://www.youtube.com/watch?v=5b4fN-Q7MDs

BRAND UNION PARIS – A MONTH OF IDEAS – MAY JUNE 2016

THANK YOU#SEEYOUNEXTMONTH

#BRANDUNIONPARIS