(c) pigeon corporation all rights reserved. product guide manual breast pump 2006

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(C) Pigeon Corporation All Rights Reserved. Product Guide Manual Breast Pump 2006

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(C) Pigeon Corporation All Rights Reserved.

Product Guide

Manual Breast Pump

2006

(C) Pigeon Corporation All Rights Reserved.

Contents Product Features  Handle  Peristaltic Nipple Sealing Air Cushion™ Stand/ Funnel Cover Wide-neck Bottle Adaptor

Parts Information

Perfect Feeding Cycle

Sterilization Methods

Safe Storage of Expressed Breast Milk

Package Information

Instruction Manual/ Video

Price Information/ Marketing StrategyPlease add necessary

information in your region.

(C) Pigeon Corporation All Rights Reserved.

Introduction

Breastfeeding is the most natural and ideal way to feed your baby. However, breastfeeding is sometimes difficult for you for various reasons.

A breast pump allows mother to express and store breastmilk for later use. It also enables to provide natural breastmilk to premature babies and to babies with feeding problems.

Since we have introduced our new research-based Manual breast Pump in April 2003, our maintaining care for mothers and babies always underlies at our heart of our development and sales activities.

Now, completely new PIGEON Manual Breast Pump is developed.

We hope that our wide range of breast pump series and new breast pump may encourage more breastfeeding mothers and babies.

(C) Pigeon Corporation All Rights Reserved.

Breast pump line up (2006/8)

Battery Operated Breast Pump and Feeding Set

Breast Pump & Feeding Set with Automatic Natural Suckling Reflex

Manual O

peratedB

attery Operated

Manual Breast Pump and Feeding Set

Manual Breast Pump

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Soft and gentle for faster let-downProduct Features 1/2

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Product Features 2/2

Express milk, store and feed your baby with one bottle.

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A New Manual Breast Pump

is for Every Mothers and Babies…

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Soft and gentle for faster let-downProduct Features

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Product Feature: Handle

CompletelyAdjustable PumpingImitates baby’s suckingpattern for faster let-down

Baby’s “suck-release” cycle

First sucking attempts:small and quick

Settle into a slower tempo

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100mmHg

200mmHg

1sec

First sucking attempt

Regular sucking motion

(Pigeon research)

Pumping Pattern: Pigeon Manual Breast Pump 1/2Handle stroke test implemented in Pigeon Joso Laboratory.

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●Stable suction is being produced; from small and fast pulse mimicking a baby’s first sucking attempts to slower pulse imitating a regular sucking motion. ●It is possible to reproduce the similar baby’s “suck-release” cycle.

Baby’s Sucking patternPumping Pattern: Pigeon

2/2

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First sucking attempt

Regular sucking motion

100mmHg

200mmHg

300mmHg

Pumping Pattern: Avent ISIS Manual Breast Pump 1/2

(Pigeon research)

1sec

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300mmHg!

Baby’s Sucking pattern

●Easy to produce the sucking pattern of baby’s first sucking attempt. ●The strength of sucking pressure varies even when the testing machine maintained the same strength of strokes.●Sucking pressure over 300mmHg is detected, which is quite strong while expression, even though the strength of strokes are controlled.

Pumping Pattern: Avent 2/2

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Pumping Pattern: Medela Manual Breast Pump 1/2

(Pigeon research)

100mmHg

200mmHg

First sucking attempt

Regular sucking motion

1sec

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Pumping Pattern: Medela 2/2Baby’s Sucking pattern

●Sucking pressure at First sucking phase produces about 200mmHg, which is almost the same strength of pressure at the regular sucking motion phase. ●It is easier to control the handle at the regular sucking motion phase.

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Baby’s Sucking pattern

300mmHg!

Pigeon

Avent

Medela

CompletelyAdjustable PumpingImitates baby’s suckingpattern for faster let-down

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Handle Stroke and Pumping Pressure

0

50

100

150

200

250

300

0 10 20 30 40

Stroke mm

mm

Hg

Produce Effective Pumping PressurePigeon Manual   Breast Pump is   easy to control the handle power.

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Independent one way milk flow path

Milk path Vent path

Expressed breast milk will go through a milk path and not cross with a vent path.

Milk path: Let through expressed breast milk.Vent path: Let through air.

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●Reproduce a baby’s sucking pattern with one handle

●Silent handle stroke for use in the office and out doors.

●Curve of the handle: ergonomic design

●Elastomer for easy and firm grip

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Product Feature: Peristaltic Nipple

Pigeon Peristaltic NippleEncourages naturalmovement of baby’s tongue

Super stretchable

Ultra-soft silicone rubber

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Nipple : What is Peristaltic Motion?

Peristaltic motion is the smooth wave-like motion of a baby’s tongue.

A baby moves its tongue like a wave, rolling it front to back to extract milk.

It is very important for the natural development of a baby’s jaw that this action

be encouraged.

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Sectioned drawing of Peristaltic Nipple with Simulator

Sectioned drawing of mother’s nipple with ultrasonic sound

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Nipple: Peristaltic Nipple

Super stretchable

Unique expandable section of nipple stretches in response to the natural peristaltic motion of baby’s tongue.

Ultra-soft silicone rubber

The ultra-soft silicone rubber, with its double thickness, ensures ideal softness and elasticity so that baby can latch-on comfortable and easily.

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Nipple: Wide-neck Nipple and Standard-neck Nipple

Super stretchable

Ultra-soft silicone rubber

Super stretchable

Ultra-soft silicone rubber

NIPPLE NIPPLE

Wide-base nipple

BOTTLEBOTTLE

Wide-neck BottleStandard-neck Bottle (PES,Glas

s,KP)

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Nipple:Air Ventilation System (AVS™)

Air Ventilation System (AVS™)1) Adjust an air pressure inside

the bottle - 2 projections are designed between the base and the nipple part for smooth air intake.

2) Ensuring smooth milk flow when feeding – by adjusting an air pressure inside the bottle, baby will not swallow unnecessary air bubbles with milk.

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Air Ventilation System (AVS™)

1

2

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Sealing Air Cushion™

PerfectSealing Air Cushion™Fits firmly to breast so strong strokes not required.

●Unique circular convex to progress an sealing of breast.●No need to press the funnel part to the breast.●Expressed milk don't flow up between the Sealing Air Cushion™ and the funnel part.

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Sealing Air Cushion™: Comparison between Avent and Pigeon

1

AVENT PIGEON

Massage the areola

Seal the breast

Milk flows back from the line(1)

No space for milk to flow back

Strong strokes needed if the cover is not assembled correctly

No strong strokes required because of perfect sealing

Purpose

Gap between funnel cover and

funnel

Strength of strokes required

Avent let down massage cushion™ seems to be perfect, but has disadvantages.

We figured it out those blind side through consumer monitor research, and improve the points, as well as increased its functionality.

Avent

Pigeon

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Stand/Funnel Cover

2 Way Use ofStand/Funnel CoverHygienically protects the stand

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Wide-neck Bottle Adaptor

Adaptor for Wide-neck BottleCan be connected to a PigeonWide-neck Peristaltic Nipplebottle.

Wide-neck Peristaltic Nipple Bottle

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Parts 1/2

Spare parts included…1) 2 Nursing Bottles2) 2 Silicone Diaphragms3) 3 Milk Valves4) 2 Stems for Silicone

Diaphragms5) 2 Caps for Nursing

Bottle6) 2 Sealing Disks for

Nursing Bottles7) 2 pcs Breast Pads

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Differentiation of Parts with Avent and Pigeon 2/2

AVENT PIGEON

10 8

14pcs(3 White Valves,

2 Nursing Bottles,2 Hood for Nursing Bottle,

2 Newborn Nipple2 Travel Cover,3 Sealing Disks)

15 pcs(2 Nursing Bottles

2 Silicone Diaphragms3 Milk Valves

2 Stems for Silicone Diaphragms2 Caps for Nursing Bottle

2 Sealing Disks for Nursing Bottles2 pcs Breast Pads)

PolycarbonatePolypropyleneSilicone Rubber Elastomer

Polypropylene, Silicone Rubber,TPE(SEPS)

Parts

Spare Parts Included

Material of Parts Included (Excluded

Breast Pads)

Lesser components with more spare parts included! Material used are more safer, not using Polycarbonate!

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Unique Components

Manual Breast Pump Peristaltic Nipple(standard-neck type)

Nursing Bottles

Adaptor for Wide-neck Bottle

Breast Pads VCD for Introduction to Breast Pump

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Perfect Feeding Cycle 1/4

Express milk, store and feed your baby with one bottle.

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Express Milk 2/4Baby’s “suck-release” cycle

① ②

1) Fit the Sealing Air Cushion™ to the breast2) Pull the handle ①Pump the handle with fast and weak movements: half stroke operations (mimic a baby’s first sucking attempts (0.6 to 0.8 seconds). ②When the breast milk begins to flow, pump more slowly: full stroke operations (mimic a baby’s regular sucking motions (1 to 2 seconds).

Easy to reproducebaby’s sucking pattern!

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Store Milk 3/4

To keep the breast milk fresh for future use,1) Insert a sealing disk into the cap2) Screw the cap tightly onto the nursing bottle3) Store the bottle in the refrigerator.

Easy and convenientto keep breast milkalways fresh and hygienically!

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Feed You Baby 4/4

Super stretchable

Ultra-soft silicone rubber

Easy to feed your baby withideal shape of nipple “Peristaltic Nipple”!!

Using the provided Pigeon Peristaltic Nipple,1) Replace the sealing disk with Peristaltic Nipple2) Feed your baby.*Be sure to heat the milk to skin temperature.

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Sterilization MethodsAll parts can be sterilized.Always wash all parts before use.

*Boiling:Boil with stand bottle and all parts before fist use, to ensure perfect fitting of bottle and bottle stand.

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Safe Storage of Expressed Breast Milk

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Package Design: Front Side 1/3

Concept of the package:

●Cleanliness and functionality is clearly appealed.

●Advantages of the breast pump are accurately informed.

●Product concept of “gentle for both mothers and babies” is successfully communicated.

(Front side) (Side: Peristaltic Nipple)

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Package Design: Open 2/3

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Package Design: Back Side 3/3

(Back side) (Side: Components)

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Instruction Manual 1/2 Almost as the same contents with CD-ROM.

Contents1) Introduction2) Troubleshooting, Warning & Cautions3) Product Features4) Breast Pump Overview5) Preparing the Pigeon Breast Pump * Disassembling the Breast Pump for

cleaning * Daily Cleaning and Sterilization * Assembling the Breast Pump * Breast massage for faster-more

comfortable let-down6) Using the Pigeon Breast Pump * Pumping * Safe Storage of Expressed Breast Milk * Peristaltic Nipple

(C) Pigeon Corporation All Rights Reserved.

(C) Pigeon Corporation All Rights Reserved.

Instruction Manual Video (VCD) 1/2

CD-ROM for your introduction to breast pump

The CD-ROM provides visual instructions on how to assemble and use the breast pump, as well as other important information.

LanguageEnglishSpanishTaiwaneseArabicIndonesian

SpecificationsLength: About 20 min.Narration and caption in every languages

Contents1) Supports Breastfeeding Mothers2) Pump Overview3) Disassembling for Cleaning4) Daily Cleaning and Sterilization5) Assembly 6) How to Use7) Troubleshooting8) Breastfeeding-Related Products

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Instruction Manual Video (VCD): How to use 2/2

PLAY MODE!See and listen to the instructional videoin your language!

1 2

3 4

Select

language

Select

Chapter

Use tool tab, if needed

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Additional Promotion Material : Display Stand 1/2 Breast ball is effective for mothers to try and feel the real suction power of the

Breast pump.

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Display Stand 2/2

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Price Information

Item Code Product name Price Pcs/ carton

Meas.

16695 Manual Breast Pump 12*no inner carton

56.3 (L) x

46.6 (W) x

28.8 (H)

Item Code Product name Price Pcs/ carton

Meas.

16697 Manual Breast Pump BULK

54*no inner carton

63.1 (L) x

51.1 (W) x

28.9(H) x

Add priceCountry of Origin: JAPAN

Country of Origin: JAPAN

(C) Pigeon Corporation All Rights Reserved.

Marketing Strategy in Your Region

Please add1) Price2) Place3) PromotionStrategy for the region you are in charge of.