Cal Rec Sports Marketing

ANNUAL REPORT | 2012-2013

STUDENTS. ATHLETES. FOR LIFE.

WE BUILD PARTNERSHIPSOur vision has always been to redefine how brands engage Cal students on the UC Berkeley campus. For the last decade, we have built partnerships that inspire and engage the Cal community though interactive brand experiences. With your support during the 2012-2013 academic year, we have been able to expand our mission of service to the UC Berkeley campus and community.

Join us in celebrating our collaborative success!

OUR STORY

30,000+10th 9,000Campus, Bay Area & National brands

CALTOPIA BY THE NUMBERS

Attendees100+

Event guides & t-shirts distributed

Anniversary

Caltopia 2012 celebrated its 10th anniversary as an annual rite of passage for the UC Berkeley Campus. Cal students, staff, faculty and campus supporters were on hand to touch, taste and experience the latest products, services and programs from over 100 campus, Bay Area and National brands.

THE LARGEST EXPERIENTIAL COLLEGE LIFESTYLE EVENT IN THE NATION.

CALTOPIA XCALTOPIA

30KSTUDENT

MEMBERS

10KNON-STUDENT MEMBERS

9,000+ 1,500+2,500+Facebook page likes7,600+

Daily Wellness app users

SOCIAL MEDIA BY THE NUMBERS

Pac12 Facebook Fitness Challenge Participants

Text-in-to-win Caltopia Participants

Cal students live through technology and have an expectation that everyone around them communicates in the same way. We are able to help our partners stay relevant and connected through customized applications and integrated s ocial media solutions.

Engaging Gen Y

SOCIAL MEDIA

8K STUDENT ATHLETES

INTRAMURAL SPORTS:

ONSITE EVENTS

The Comfort Zone

Student Participants1,000+

EVENTS BY THE NUMBERS

Current & prospective students, families & friends 5,000+

Cal Day

3 on3 Basketball

TournamentStudent athletes200+

FitWell Week5,000+ Student & non-

student members

WE BELIEVE THE EXPERIENCE IS THE MARKETING.

1,500 SPORTS CLUBS:

STUDENT ATHLETES

400+ $20,000+2 25+Weeks of summer

camp provided

ONLINE AUCTIONS BY THE NUMBERS

Donated items Raised for summer camp and student scholorships

Online Auctions held

Entering its 10th year, the Cal Bears Online Auctions have been transforming the lives of local families and Cal students. Benefiting from a strategic partnership with the Cal Alumni Association, a portion of the proceeds of every auction supported the Cal Rec Sports Development Fund - summer camp scholarship program and various sponsored alumni services and events.

MAKING A DIFFERENCE.

ONLINE AUCTIONS

500STUDENT STAFF

AT BERKELEY STARTS HERE

BerkeleyApt.com

Thank you for helping us enhance the lives of the Cal community.

OUR TEAM

POSSIBILITYCELEBRATING