Presentation On Case Application

A Curtain Fall

Presented By:1. Saumandra Bhattacharyya(16-31646-1)2. Tasnim Tahera(16-31424-1)3. Pranto Podder(16-31088-1)4. MD. Kamruddin Shihab(16-31242-1)5. Ashab, MD. Shabbir(16-31178-1)

Main Parts Of The Case Information

Company Information . SWOT Analysis . Competitive Environment . Conclusion Cum Suggestion .

The Tonight Show Overview

“The Tonight Show” is an American late-night show

It is broadcasted from the Rockefeller Center in New York City and airing on NBC since 1954

 It is the world's longest-running talk show, and the longest running, regularly scheduled entertainment program in the United States

It has had six official hosts, beginning with Steve Allen (1954–57), followed by Jack Paar (1957–62), Johnny Carson (1962–92), Jay Leno (1992–2009, 2010–14), Conan O'Brien (2009–10), and Jimmy Fallon (2014–present)

(Reference : www.wikipedia.org)

The Jay Leno Show

The Jay Leno Show is an American talk show created by and starring Jay Leno.

It was Premiered on NBC on September 14, 2009, the program aired on weeknights at 10:00 p.m. through February 9, 2010.

The program was the result of a compromise by NBC Universal’s then-CEO Jeff Zucker to keep Jay Leno with the company following his retirement from The Tonight Show and replacement with Conan O'Brien.

(Reference : www.wikipedia.org)

Jay Leno Overview Of His Works: . Veteran Comedian, Writer, and TV Host . He was given to host a primetime comedy show named The Jay Leno Show . He was returned to The Tonight Show .  Hosted NBC's The Tonight Show 

Conan O’ BrienOverview Of His Works: . Television host, writer, voice actor . Started to host The Tonight Show . He was asked to leave The Tonight Show with $40m agreement.

SWOT

SWOT

SWOT Analysis

Strength

1. Cheaper to produce a show entire a week

2. With a talented host like Jay Leno

Weakness

1. Oldest formats in TV programming

2. 60 minutes of pricy scripted drama

Opportunity

1. Has been called one of “The entertainment industry’s biggest pro- gramming debacles

2. To Get Lot Of Sponsor.

Threat

1. Local affiliates threatened to preempt Leno’s Show with other programming

2. Replacement of Jay Leno

Competitive Environment

NBC has many competitors. One of them is CBC TV.

The conflicting situation of Jay Leno and Conan O’ Brien.

Losing resoundingly to “Late Show with David Letterman” on CBS TV.

Characterizing television programming decisions as structured or unstructured

& Types of decision-making condition

Structured. It is common for TV networks to face problems like problems like insufficient funds that lead to budget cuts. Rationality and Evidence-based Management. We have to consider the logical factors that would affect one’s decision.

Criteria should NBC use in evaluating its initial decision to move Leno and O’Brien.

NBC only considered budget as their criteria and it was inappropriate. They only considered it because it was the current drawback in their company. Relevant criteria’s should be made because they greatly affect the company’s decision-making.

Jeff Gaspin’s statement, He said that “I don’t think it’s wrong to take chances.. Sometimes they work. Sometimes they don’t”

It says that Jeff is a risk taker. Jeff took risks in order to maximize their profit. When you take risks, rewards will follow. Unfortunately, loss will follow if risks are not carefully considered.

Describing how NBC executives could have used each of the following to make better decisions

Rationality Bounded Rationality

Intuition Evidence- Based Management

Describing how NBC executives could have used each of the following to make better decisions:

Rationality:- NBC should have taken into account all the probable causes of the problem to make a more appropriate solution. It is also fairly logical to consider which aspects will be affected when a decision, or in the case a risk, is made/ taken.

Bounded Rationality:- NBC could have just tried to increase the staff’s commitment to the show. This way, it will make the show better. Therefore, it will get higher ratings which actually means greater profit. In lieu of saving money, the show could just make more money.

Intuition:- If NBC made the decision based on their experience, they might not have taken the risk knowing what the consequences are.

Evidence- based management:- If NBC used the best available evidence and relevant data’s upon making the decision, they could have come up with a more appropriate solution. In this case, there were no available evidences that changing the show’s format is the best way to cut the budget.

THE END OF THE CASE APPLICATION OF “ A CURTAIN FALL”

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