case on jw marriot - hotels & resorts

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. 1 By Mayank Dave

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Case Study on "JW Marriot - Hotels & Resorts" by Mayank Dave Student of Aegis Global Academy

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Page 1: Case on JW Marriot - Hotels & Resorts

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By Mayank Dave

Page 2: Case on JW Marriot - Hotels & Resorts

HISTORY

• Founder: John Willard Marriott established in 1927• J.W. Marriott, Jr. is chairman and chief executive officer• Type of industry: Hospitality – Hotels world class luxury hotel chain• MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) Headquartered in

Bethesda, Maryland, USA• More than 3,500 Properties in 70 countries and territories with

1,37,000 employees. • Ranked as the lodging industry’s most admired company and one of

the best companies to work for by FORTUNE IN 2009 • By Newsweek as one of the greenest big companies in America. In

fiscal year 2009, Marriott International reported sales from continuing operations of nearly $11 billion.

• #All Information received from J.W.Marriott Officials

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General Information

• 18 lodging brands that range from limited service to full service luxury hotels that meet the needs of any traveller

• Total Numbers of JW Marriot World Wide: 58 including 4 in India

• JW Marriott Hotels & Resorts are gaining faith in the hospitality industry for their practical approach to luxury

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Culture @ Marriott

• People first—the foundation of Marriott's corporate culture and success for over 80 years! Marriott's belief is that our associates are our greatest assets. Marriott Culture is the experience we create for our customers, which is demonstrated by the behavior of our associates. It is people serving people.

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CUSTOMER SERVICE

• Best of the Best packages to feel Luxury of Hospitality• Marriot Reward Points• For Groups, Events & Meetings-complete executive planning package• Special package for Social events & wedding, Provide royal luxury package• The award-winning luxury Quan Spa boasts soothing therapies• Best of the location at each place• Wi-fi connectivity all around & Plasma TV with DVD• Fresh fruits and complimentary coffee/tea maker in room provide guests

with healthy snacks• Apart from others, Numbers of Exclusive selected variety in snacks, Food

and drinks• Premium Arrangement of interiors• Adventure Passport series targets children ages five to 12 years old

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contd

• Marriott Gift Certificate & Marriott's Revive Collection

• Marriot’s founder has also published Two Books:

• 1. The Spirit to Serve: Marriott's Way - by J. Willard Marriott, Jr. and Kathi Ann Brown

• 2. Marriott: The J. Willard Marriott Story - by J.W. Marriott

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Founder’s statement

• J. Willard Marriott summed up the personal philosophy that drove him his entire life: "A man should keep on being constructive, and do constructive things. He should take part in the things that go on in this wonderful world. He should live life and make every day count, to the very end. Sometimes it's tough. But that's what I'm going to do."

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•Thank You