Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Catalogue Maintenance&

Editorial Process Outsourcing @ Think Ahead

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Summary

About Think Ahead – An introduction of our capabilities

Our Offerings - Birds eye view of our services offered

Our Offerings in Media and Publishing Industry

Catalogue Updation and Maintenance servicesEditorial Processes Outsourcing

Engagement Model

Delivery Model

Think Ahead’s Strengths

Case study of Catalogue Updation and Maintenance

Delivery Model

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Background About UsThinkAhead is a technology and outsourcing specialist, delivering innovative solutions through a unique combination of technology know-how, domain and process expertise since 1997.

Value PropositionWe assure the client of a dedicated set-up with a replicated model of the business on-site, along with ongoing commitment and consistency on 3 key areas:

People Process Technology

TA can provide servicesthat will

Reduce costs Enhance client experience Enable business transformation Aid integration and elimination of waste

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Founders with over 30 years of combined experience in internet space Team of 45 engineers/MBAs Far sighted Investors High ROI to clients

Celebrating a Decade of TA

Never UnderestimateThe Potential of aHardworking TEAM

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Service Offerings

Joomla Web Design

eCommerce with MAS90

Flash Based eLearning

Media Publishing

Healthcare Travel/Logistics

Open Source Development

BPM tools SaaS Applications

TA Service Offerings

Technology

Services

Web & Mobility Solutions

BPO/KPO

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Think Ahead Offerings to Media

Media Sector/Type of Resources

Books and Journals Newspapers and Magazines

Broadcast/Digital Media

BPO/KPO Conversion to eBook format, social media research, Book reviews, (Proofreading, Typesetting, Digitization/OCR)

Content Research, Editorial Process Classified Ad Processing, (Classified Ad typesetting, Archive conversion)

Graphics, Tracking video sites, Audience Research,(Video tagging and upload, subtitling)

Web Flash content development, Internet marketing, CMS, Cover design, Image processing/scanning

Digital Publication, Web design, newsletters, Online moderation

Flash development, Web design, Internet marketing, Social Media Research

Technology <Collaboration/PM solutions/CMS/XML tools>

<Publishing Engine>Ad integration, subscription tech, email integration

<Digital Asset Management solutions>

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Catalogue updation and Maintenance

Scouting Process submissions Scanning for Malware and Adware Signature Capture Link Management

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Scouting

Data can come from various sources and in a variety of formats, such as: Developer Websites Newsletters Blogs Technology Portals, Etc

Identifying the authentic source of data by deciding what data is needed.

Researchers aware and are careful in using these data; as Data may have many missing, incomplete, or erroneous values.

Transforming data by aggregating data or grouping records together

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

ScoutingCriteria for Evaluating Data

Objectives: The purpose for which the Data were collected.

Specification: Methodology used to collect the data. Follow standardized guidelines according to the policy set

Error: Accuracy of the data Nature: The content of the data. Dependability: Overall, How Dependable is the

data.

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Scouting

Think Ahead brings in 5 years of scouting experience Strong knowledge in usage of search engines Well versed RSS and bookmaking tools Strong researching skill Category specialization of team members Adaptability to any workflows or policies Track record of scouting top priority data within 24

hours

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Process Submissions

It is a process of manipulating data according to the required guidelines.

This process involves transformation of data into information through classifying, sorting, merging, transmitting, and reporting.

Submissions can be processed either one by one or by batch processing.

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Scanning / Testing

Objective : Validate input coming from the environment before

using it. Avoid major vulnerabilities in web applications, such

as file system attacks, buffer overflows, etc. Identify suspicious Data Every data will be published will be tested for

Malware. Advantages

Gives publishers an advantage Help them clear the backlog created due to length

and slow process of scanning and testing Attracts genuine developers to publish

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Scanning / Testing

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Signature Capture

Signatures help to identify the uniqueness of software. Having signatures for each Software Product will help to recognize the product. There will be Unique Signature for each software, and there will be unique signatures for every version of software.

Types of signatures REG SIGNATURE (Registry signature) EXE SIGNATURE (Executable File

signature)

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Process for Signature capture

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Link Management tool - iTrack

Built upon open-source solution stack that combines Linux, Apache, MySQL, and PHP (LAMP).

Intelligent management of URL's by tracking and posting relevant content's on a dashboard interface

iTrack Engine based on web spider architecture.

Engagement Highlights

Customer Benefits

Ability to read any form of information on internet, eg. RSS feeds, URL's, xml etc. Enables automated tracking and fetches Information without manual interference Aides in reducing research time required Email notifications

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Catalog Reseacher’s – Dashboard

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

iTrack Tool – how it works► iTrack a link management tool

► helps in production/scouting

► Tracks the changes in a list of URLs (over 90,000 links)

► Automate the scouting process by showing version changes and product updates in the editor’s dashboard.

► iTrack follows the client server architecture and is developed by using LAMP technologies 

 iTrack basically consists of three main modules:

1. Backend Validation Engine 2. Admin module3. Editor  Dashboard

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

iTrack Tool – how it works

Backend Validation Engine

Executes the validation scripts on a schedule time manually set

~1 lakh products and their page contents are validated

The engine fetches all the scheduled urls and fetches the current page contents of those urls,

These page contents are compared with the cached page contents in a 5 step validation process

a)http response b) checksum, c) last modified change, d) removing X bytes and e) the page comparison (takes approx 6 hours for 90,000

links)

After executing all the steps successfully if any change is found, the product is pushed to the Editor’s work list displayed on Editor dashboard.

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Editorial Process Outsourcing

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Our Offerings

Product ReviewOur own newsletter giving summary of hot productsGame reviews written by our team

Software Journalism GameStop – Video by developers – converted to

summary (Video to Text) Create online Demos Existing Demos in Video (Video to Text)

Tutorials for products creating Tutorials using Snagit.

Delivery Model

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Sample Newsletters

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Contd.

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Sample Newsletter

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Contd.

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Samantha Swift and the Hidden Roses of AthenaPosted By: Prusuttam Archaeologist Samantha Swift has stumbled

upon one of the greatest archaeological finds of all time! Sam must piece together the mystery and artifacts of the Roses of Athena before rival treasure hunters do.

Help Sam by using your keen sense of observation to find hidden treasures around the globe and unravel the mystery in this hidden object adventure game.

License: Shareware More>>

Editor’s Review:

The game features bright and attractive hand-drawn scenes with objects that pop out and are easy on the eyes. The game is squarely focused on hidden object gameplay, you will also have to complete a handful of other puzzle types, like symbol matching, navigating a maze and designing a Zen rock garden. Each scene is vivid and unique, simple item finding, and a strong emphasis on using objects you find to interact with the scenery to solve puzzles.

Games – Review

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Why Think Ahead for EPO

Team Trained and certified by British Education Center

Researcher with technical background Substantively content reviewers Systematic service design process

framework Tool-based transparent operations Stringent SLAs

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Engagement Model

Effective knowledge transfer Dedicated Teams with high retention Collaborative Process Transparency in relationship Value for money pricing Long term engagement

Key Success Factors

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Our Delivery Model

Small Teams Closely knit members Knowledge sharing Competence based roles

Collaborative Process Project Intranet CVS – Concurrent Versioning System Daily Status Reporting

Tele-working Technology Virtual Private Network Remote Desktop Sharing Video/Tele conferencing

Delivery Model

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Reporting - Pattern

Daily Production report- details of submission and Important updates

Weekly Report - sent every Friday with cumulative report on all assignments

Monthly production report- sent at the end of the month

Performance Matrices – gives a complete overview of the teams performance

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

Induction

Domain-Specific

Client-Specific

Think Ahead Strengths - People Practice Recruitment is a rigorous process at Think

Ahead. We source candidates with the right profile, based on 3 key factors: Client Interaction Technical Leadership Team Management

Provide quick and efficient training* of candidates as per timelines

Employee retention by having effective HR policies in place Compensation as per industry benchmark

Performance award for STAR team lead given twice a year

Training*

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

People Practices

Tie-ups with local Technical institutes for steady flow of resources round the year These institutes have the right kind of curriculum of both Hardware and software training.

English language skill – Training from British Education center(www.cambridgeesol.org)

Effective Retention policies to keep the team going Performance Bonus Team outings Technical papers – presentations by team members Efforts in Editorial summaries

Think Ahead | Ph: +91 80 25584238, 25321797 | Fax: +91 80 25321798 www.thinkahead.net

2004 - 2006

2006 - 2008

Partnership with Version Tracker

Started with Drivers and Windows updates

Scouting and Process submission for windows

Team of 3 started the pilot project and moved to 6 member team

TA and CNET establish SLA’s and metrics

Scanning Process – Malware and Adware testing

Successfully completed the signature backlog

Assisting CNET Editorial group with NewDLTitle Requests

10 – 14 member team

Case Study Case Study

2009 -2010

Developed link management tool called iTrack

Trasition to Version Tracker to CNET

Merged databases and tools

Team of 8 members

Worked on Windows, Drivers, Mobile and iphone applications

Scouting

Process submissions

Scanning

Signature Capturing

Link Management