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Master’s Program in Learning & Organizational Change at Northwestern University Social Technology & Learning: Converting the Non-believers Jeff Merrell Keeley Sorokti

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Page 1: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Master’s Program in Learning & Organizational Change at Northwestern University

Social Technology & Learning: Converting the Non-believersJeff MerrellKeeley Sorokti

Page 2: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

MSLOC student answers to question: What advice would your current-self give to your past-self on overcoming barriers to digital engagement?

“Ideas need air to breath and evolve. [Digital communities] let you do this with lots of people quickly. Use them to develop your thinking.”

“Don’t be intimidated by what others are doing. Do your own thing smartly.”

Page 3: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

“Share inspiration. Not your nail polish color.”

MSLOC student answers to question: What advice would your current-self give to your past-self on overcoming barriers to digital engagement?

Page 4: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Digital, personal learning networks

Enclosed communities

and public networks

Page 5: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Q: So how do you get there? Do you work on establishing a collaborative culture first? Or do you implement technology to help change the culture?

A: Yes.

Page 6: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Be digitally literateAttention

ParticipationCollaboration

Critical consumptionNetwork smarts

Digital literacy skills from Howard Rheingold in Net Smart

Page 7: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

As learning professionals:

How do we help our digital

community get something out of

the dialogue?Photo by Hector Parayuelos via Flickr

Page 8: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Know-how for learning practitionersBe able to recognize network healthKnow when and how to participateAnalyze using data and stories

Page 9: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

1: Be able to recognize network health

Don’t worry about lurkingLook for passion and temporary convergenceLook for trust and safetyLook for short-term valueLook for emergent roles

Page 10: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Trust

Example: Network health

Page 11: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Example: Network health

Passion

Page 12: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Example: Network health Temporary convergence

Page 13: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Example: Network health

Emergent rolesConnectorGreeterMediatorIdea initiatorIdea synthesizerProtocol officer

Page 14: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

2: Know when and how to participate

ConnectorGreeterMediatorIdea initiatorIdea synthesizerProtocol officer

Page 15: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Focu

s of a

ttenti

on

Low

High

Time

Trust-building (greeting, encouraging, standards-setting)

Connector

All other roles

Modeling the emergent roles

Explanation: Know when and how to participate

Page 16: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Focu

s of a

ttenti

on

Low

High

Time

Trust-building (greeting, encouraging, standards-setting)

Connector

All other roles

Modeling the emergent roles

Explanation: Know when and how to participate

Page 17: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Adapted from the work of Etienne Wenger, Beverly Trayner, Maarten de Laat in “Promoting and Assessing Value Creation in Communities and Networks: A Conceptual Framework.” Heerlen: Ruud de Moor Centrum - Open Universiteit; 2011.

Discover new resources

Make new connection

Learn something that changes the way you work in practice

Learners only recognize this in hindsight, connecting the dots back to downstream activities.

3: Analyze using data and stories

Page 18: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Combine data and stories

Example: Analyze

Page 19: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

LMS

Why did MSLOC choose Jive Enterprise Social Network?

Page 20: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Why did MSLOC choose Jive Enterprise Social Network?

Page 21: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Custom Streams

Page 22: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Interest & Expertise Locator

Page 23: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Program-Level Conversation

Page 24: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Private Class-Level

Conversation

Page 25: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Social Tech & LearningTop Three Takeaways

1) Organizational Culture Matters

2) Community Management & Content Design Matter

3) Technology Platform Matters

Page 26: CETS 2012, Jeff Merrell & Keeley Sorokti, slides for Social Technology & Learning: Converting the Non-believers

Continue the dialogue

Twitter@NU_MSLOC #msloc@sorokti@JeffMerrell

Google+ MSLOC at Northwestern UniversityKeeley SoroktiJeff Merrell

The MSLOC Knowledge LensNews & Events

LOC Content

MSLOC Websitehttp://www.sesp.northwestern.edu/msloc/knowledge-lens/

E-Mail [email protected]@northwestern.edu

#CETS12 MSLOC Presentation & Online Conversation on Storify

http://storify.com/sorokti/cets12-social-technology-and-learning/