connecting with meeting planners on social media
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@SheilaS@TourismCurrents
B2B Social Media
Sheila Scarborough / @SheilaSTourism Currents / @TourismCurrents
#eTS16
Social media isn't the place to be "sales-y"
BUTLikes/followers can become sales opportunities & leads
@SheilaS@TourismCurrents
#eTS16
Let’s talk B2B Social Networking
Yes, LinkedIn, but look beyond that…
Social networks = relationships. Be patient.
Better to be effective on 2-3 platforms than stink at 8 of them @SheilaS
@TourismCurrents
#eTS16
"Hand out knowledge, not
brochures"Real Lawyers Have Blogs
@SheilaS@TourismCurrents
#eTS16
Social media for B2B is like a trade show
Photo credit siebenthalercreative Flickr CC
Your LinkedIn Trade Show Booth
Staff personal profiles & activity
Your Company
Page@SheilaS
@TourismCurrents
#eTS16
How People Can Help Pages
Help with Page content & ideas
Like & Share Company Page updates
Tag the Page in their personal updates
Tell their other networks about it@SheilaS
@TourismCurrents
#eTS16
One Key to LinkedIn ....
Groups!@SheilaS
@TourismCurrents
#eTS16
Another Key to LinkedIn ....
Publishing from your personal profile
@SheilaS@TourismCurren
ts#eTS16
B2B Social Media
Beyond LinkedIn @SheilaS
@TourismCurrents
#eTS16
IndustryBlogs
@SheilaS@TourismCurren
ts#eTS16
Are #eventprofson Twitter?
Yes! @SheilaS@TourismCurren
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Are #eventprofs
on Instagram? Yes! @SheilaS
@TourismCurrents
#eTS16
Do #eventprofs
attend industry conferences?
Yes! @SheilaS@TourismCurren
ts#eTS16
Are #eventprofs
on Pinterest? Yes! @SheilaS
@TourismCurrents
#eTS16
Under-utilized platform?SlideShare
@SheilaS@TourismCurren
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Social SEOGet found!
Optimize YouTube, SlideShare, & images for
search @SheilaS@TourismCurren
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Is Facebook ever relevant
for B2B?@SheilaS
@TourismCurrents
#eTS16
FundamentalsKnow your market, goals, & metrics
Build relationships & bring value where your market is active
Better to be great on 1-2 platforms than over-extend & stink at a bunch of them
@SheilaS@TourismCurren
ts#eTS16
Checklist / Takeaways LinkedIn: build an ecosystem of active staff personal
profiles + a solid DMO Company Page + Groups + LI publishing
Blogs: read/interact on key ones for your market (start your own?)
Twitter: hashtags & chats & conference hashtags Instagram: hashtags Pinterest: relevant Boards & people SlideShare: consider it Social SEO: title, describe, tag video & images Facebook: yes, if your market's there
@SheilaS@TourismCurren
ts#eTS16
Thanks very much!Sheila
ScarboroughTourism Currents
@SheilaS@TourismCurrents