CONTENT MARKETIN

G:Information about content marketing

from statistics to ideas for marketers to use.

Table of Contents: Page Title: Page Number:Content Marketing Statistics:

3

Overview 4Usage & Effectiveness 23

Marketing Metrics: 37Effective Strategy Creation:

57

Content Creation: 63Content Goals 64Types of Content to Create

70

Creation Steps 97How to Create Content 104

Content Readability: 132

Page Title: Page Number:Social Media: 150

Ideal Word Count 151Repurposing Content 159

Best Practices: 168Top Practices 169Pros & Cons 181Tips 186Trends 193Content Marketing Ideas

199

Content Success 213Work Cited: 229

Tips:

Quality

Personalization

DiversifyDocumented Strategy

Amplification

Compiled by Author: slideshare.net

Tips:

Quality:

You only have

seconds to get the

consumer’s attention

61% of marketing

teams have meetings to

plan strategy & goals

Content marketing

has evolved making it the most powerful tool in

marketing

Compiled by Author: slideshare.net

Tips:

Amplification:

Other ways to amplify brand:

Build on what google calls Micro-moments:

Compiled by Author: slideshare.net

I need it now I want to go

I want to do I want to buy

Employee Advocacy Influencer Marketing

Consumers will use their

mobile devices for

fast answers

Trends:

Aggregated Content

Algorithms to Generate Content

Balancing SEO, SMM,

UX & Analytics

Beautify & Personalize

Content

Content in the Virtual Reality Era

Might Become Real

Influencer Marketing

Interactive Content will

Bring Engagement

Knowledge Graph will

Change Content Creation

Mobile Marketing will Rise

New Publishing Options in

Social MediaPaid Social Social Hubs

Compiled by Author: digitalinformationworld.com

Trends:

Compiled by Author: digitalinformationworld.com

• Real time content aggregation is on the rise• Serve real time updates of events as they

happenAggregated

Content:

• Content Generation Changes• Introduction of Artificial Intelligence can Change

Content Marketing

Algorithms to Generate Content:

• Treating them as one will help you get rewards from it

Balancing SEO, SMM, UX, & Analytics:

Trends:

Compiled by Author: digitalinformationworld.com

New Publishing Options on

Social Media Sites:

An example: Facebook instant articles that helps

marketers get more visibility on their

content

Paid Search:

Promoted Posts grew in 2015: Facebook 80% Twitter 75%

LinkedIn 65%

Social networks are pushing for

advertising to be on platforms thus organic

reach is decreasing

Social Hubs:

Marketing strategies that are based on

Snapchat & Instagram will

increase

Content Marketing Ideas:

Examine a Case Study

Explore Different Charts

Frame it as a Quiz

Interview with the Content Experts

Look for Unusual Content

Opportunities

Number Each Piece

Produce a Comic Strip

Stick your Content in

Shared Spaces

Think Documents

not Web Pages

Use a Questionnair

e Use Twitter

Q&AWrite a

Guide or Glossary

Compiled by Author: lifehack.org

Content Marketing Ideas:

Examine a Case Study:If you need to present a

productIllustrate how a customer used it

to solve one problem

Being specific often has

general appeal

It can encourage people to buy your product

Compiled by Author: lifehack.org

Content Marketing Ideas:

Write a Guide or Glossary:

Glossaries & guides are great

for SEO’s

They will also get the readers attention year

after yearCompiled by Author: lifehack.org

Content Success:

EvolutionDepthEngagement VisibilityConsisten

cyValueOriginality

Compiled by Author: huffingtonpost.com

Content Success:

Content needs to be original

Don’t plagiarize the work of your

competitors

Distinguishing yourself in the

content field by creating

something newCompiled by Author: huffingtonpost.com

Originality:

Content Success:Writing about

topics that have

already been done:

• May not interest consumers

• The content won’t stand out in news feeds

Ways to develop

more original content:

• Target a new niche

• Provide a unique angle on older topics

• Work with new kinds of researchCompiled by Author: huffingtonpost.com

Originality:

Content Success:

Online marketing idea develop quickly

New technologies, changing demographic trends & patterns, as well as a competitive

landscape, are causing these changes

Content marketing strategies need to

evolve with the constant changes

Compiled by Author: huffingtonpost.com

Evolution:

Content Success:

Bad Strateg

y:

• Pick one & sticking to it will cause issues because of the constantly changing landscape

Good Strateg

y:

• Experiment with new tactics, remove what doesn’t work, & integrate the successful ones

Compiled by Author: huffingtonpost.com

Evolution:

Evolution:

Work Cited:• "12 Creative #ContentMarketing Ideas That Don." Lifehack RSS. N.p., n.d. Web. 25 Aug. 2016.

<http://www.lifehack.org/416267/12-creative-contentmarketing-ideas-that-dont-require-a-blog-infographic?ref=pp>• "12 #ContentMarketing Trends That Will Dominate 2016 - #Infographic." Digital information world. N.p., n.d. Web. 25 Aug.

2016. <http://www.digitalinformationworld.com/2016/01/infographic-content-marketing-predictions-12-trends-for-2016.html>.• "5 Content Marketing Tips for 2016." SlideShare. N.p., 22 Dec. 2015. Web. 25 Aug. 2016.

<http://www.slideshare.net/CiceronHQ/5-content-marketing-tips-to-stand-out-in-2016-infographic>.• “ 6 Steps to Creating Great Content Guide and Infographic. SocialMediadd. N.p., n.d. Web. 25 Aug. 2016.

<http://www.socialmediadd.com/content-creation-infographic-guide_a/374.htm>.• B2B Content Marketing: 2016 Benchmarks, Budgets and Trends. 2016. Content Marketing Institute, Marketingprfs, Brightcove.

PDF. 25 August 2016. <http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf>.• "Building Your 2016 Content Strategy - ZenContent." ZenContent. N.p., 12 Feb. 2016. Web. 25 Aug. 2016.

<http://zencontent.com/2016/02/13/building-your-2016-content-strategy/>.• "ContentMarketing Tips: 10 Fundamentals Of Readable Content - #infographic." Digital Information World. N.p., n.d. Web. 25

Aug. 2016. <http://www.digitalinformationworld.com/2015/10/infographic-10-fundamentals-of-readable-content.html>.• DeMers, Jayson. "The 7 Basic Principles That Dictate Content Marketing Success." The Huffington Post. TheHuffingtonPost.com,

n.d. Web. 25 Aug. 2016. <http://www.huffingtonpost.com/jayson-demers/the-7-basic-principles-th_b_11432784.html?utm_content=buffere49b2&%3Butm_medium=social&%3Butm_source=linkedin.com&%3Butm_campaign=buffer>.

• Deshpande, Pawan. "29 Essential Content Marketing Metrics." The Huffington Post. TheHuffingtonPost.com, n.d. Web. 25 Aug. 2016. <http://www.huffingtonpost.com/pawan-deshpande/29-essential-content-mark_b_7784822.html>.

• “Dos and Don'ts of B2B Content Marketing." The Content Standard by Skyword. N.p., 13 Aug. 2014. Web. 25 Aug. 2016. <http://www.skyword.com/contentstandard/marketing/the-dos-and-donts-of-b2b-content-marketing/>.

• "Do's and Dont's of Content Marketing." Visually. N.p., n.d. Web. 25 Aug. 2016. <http://visual.ly/dos-and-donts-content-marketing>.

Work Cited:• "Expert Advice On Developing An Effective Content Marketing Strategy."Expert Advice On Developing An Effective

Content Marketing Strategy. N.p., n.d. Web. 25 Aug. 2016. <http://www.digitalinformationworld.com/2015/04/developing-a-content-strategy.html>.

• "How Much Should Your Content Marketing Really Cost?" Brian Honigman. N.p., 28 July 2015. Web. 25 Aug. 2016. <http://www.brianhonigman.com/true-content-marketing-cost/>.

• “Ideal Word Counts for Social Media Posts [Infographic]." MarketingProfs. N.p., n.d. Web. 25 Aug. 2016.<http://www.marketingprofs.com/chirp/2016/29671/the-ideal-word-counts-for-social-media-posts-infographic>.

• "INFOGRAPHIC: The Secret to Content Marketing." SocialTimes. N.p., n.d. Web. 25 Aug. 2016. <http://www.adweek.com/socialtimes/infographic-the-secret-to-content-marketing/619639>.

• Meldey, Norma. "PROS AND CONS OF CONTENT MARKETING." LinkedIn. N.p., 5 Oct. 2015. Web. 25 Aug. 2016. <https://www.linkedin.com/pulse/pros-cons-content-marketing-norma-medley>.

• “Mixology of Content Marketing - #Infographic." The Mixology of Content Marketing - #Infographic. N.p., n.d. Web. 25 Aug. 2016. <http://www.digitalinformationworld.com/2015/10/infographic-the-mixology-of-content-marketing.html>.

• Montini, Laura. "The Staggering Cost of Content Marketing (Infographic)."Inc.com. N.p., n.d. Web. 25 Aug. 2016. <http://www.inc.com/laura-montini/infographic/how-much-marketing-really-costs.html>.

• "SCALE YOUR CONTENT MARKETING TO GROW LEADS AND REVENUE."Content Curation & Content Marketing Platform. N.p., n.d. Web. 25 Aug. 2016. <http://www.curata.com/>.

• “What Content Types Should You Create? [Infographic]." MarketingProfs. N.p., n.d. Web. 25 Aug. 2016. <http://www.marketingprofs.com/chirp/2016/29204/what-content-types-should-you-create-infographic>.

• "What Is Content Marketing?" Content Marketing Institute. N.p., n.d. Web. 25 Aug. 2016. <http://contentmarketinginstitute.com/what-is-content-marketing/>.

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