copy of tata nano ppt

8/7/2019 Copy of Tata Nano PPT

1/32

Worlds Cheapest Car-Tata Nano - the

peoples car

Presented By:VIJAY PRASAD GHILDIYAL

MBA FIRST YEAR


2/32

Topics of Presentation.

Introduction.

Description about Tata Nano.

Why it is so cheap? Target Market and Marketing Strategies.

Conclusions.


3/32

Introduction.

Dream-dream and dream, because

dream gives vision, vision gives thoughts

and finally thoughts lead to the action".

ByIndia's former President Dr. A.P.J. Abdul Kalam

Dreams also give you an idea to changeyours and other life.


4/32

An idea can change

yourLIFE

An idea can change

yourWIFE

An idea can also

change OTHERS

life


5/32

Seeds of the Dreams.

Mr. Ratan Tata


6/32

Motivational words said by Dr. A.P.J. Abdul Kalam goes

exactly with Mr. Ratan Tata, Chairman of Tata group, who in

the year 2003, dreamt of producing a safe, affordable Car for

the common man. Finally after the wait of five years, crossing all financial and

technological barriers, Ratan Tata kept his promise and

unveiled Tata 'Nano' on 10th January 2008, at the 9th Auto

Expo 2008 in New Delhi.

Tata Nano, cool & smart, launched by Tata Motors is world's

cheapest Car with a price tag of $ 2500

Cont.


7/32

Tata Nano Car


8/32

Description about Nano The project has literally become India's claim-for-fame in the

international-media due to

Tata Motors' innovation in developing the car, as well as keeping

it low in price.

The car itself is expected to boost the Indian Economy

create opportunities across India,

expand the Indian car market by 65%.

Mr.Ratan Tata, Chairman of the Tata Group and Tata Motors,

who has described it as an eco-friendly "people's car".


9/32

cont

Nano has been greatly appreciated by many sources and themedia

for its low-cost and

eco-friendly initiatives which include using compressed-air as

fuel and an electric-version.

Tata Group is expected to mass-manufacture the Nano in verylarge quantities,

particularly the electric-version, and,

besides selling them in India, to also export them world-wide.

The Tata Nano is a rear-engine,

four passenger


10/32

Specifications of Tata Nano.

The Standard Variant of the Car has a dealer price of rupees one lakh (US$2500) and is the cheapest car in the world. (Transport costs and Value-

Added Taxes exclusive)

It conforms to all the emission standards as well as the Offset and SideCrash norms followed internationally.

A 33-bhp car with a 624 cc engine.

It will provide a mileage of 23 km/liter.

The Nano Car will have two variants - a Standard and two Deluxe (AirConditioned) versions.

There is no power steering in the car.


11/32

Model Versions.

Basic Tata Nano Std priced at 1,23,000Rupees (1700

Euros).

Deluxe Tata Nano CX at 1,51,000 Rupees (2100

Euros) has air conditioning.

Luxury Tata Nano LX at 1,72,000 Rupees (2400Euros) has air conditioning, power windows and

central locking.


12/32

Design.

The Peoples Car,designed with a family

in mind, has a roomy

passenger compartment

with generous leg spaceand head room.

It can comfortablyseat four persons.

Four doors with highseating position make

ingress and egress easy.


13/32

Engine.

A variomatic gear

system.

It is coming up as gear

less or rather with anautomatic gear

transmission.

This helps to improve

the efficiency & mileage by magnifying the torque

output.


14/32

Fuel efficiency.

A rear-wheel drive,

all-aluminum, two-

cylinder, 623 cc, multi

point fuel injection

petrol engine.

This is the first timethat a two-cylinder

gasoline engine is

being used in a car withsingle balancer shaft

for same gas emission

as scooter.


15/32

What makes it so cheap !

The Tata Nano uses plastics and adhesives rather than welding.

Introducing the car with an artificially low price through govt-

subsidies and tax-breaks,

Using vertical-integration, or partially using inexpensive

polymers or biodegradable plastics instead of a full metal..


16/32

cont

The Nano's boot does not open, instead the rear seats can be

folded down to access the boot space.

It has a single windscreen wiper instead of the usual pair.

Its door opening lever was simplified.

It has 3 nuts on the wheels instead of the statutory 4 nuts.

It only has 1 side view mirror


17/32

SUPPLIERS TO TATA

NANO

1. Bosch

2. Caparo

3. Continental

4. Delphi

5. Denso Fag

6. Ficosa

8. Freudenburg

9. GKN

10. Itw Deltar11. INA

12. Johnson Controls

13. Mahle

14. Saint gobain


18/32


19/32

Safety.

For Tata Motors, safety is of paramount importance. This

avenue provides no room for the slightest margin of error.

It has a strong passenger compartment.

Tubeless tyres further enhance safety.

Passes crash tests and Side impact test

It has 2 A-pillars on one side to better meet safety norms.

No airbags as airbags are still not a required feature in India. Safety features such as crumple zones, intrusion-resistant

doors, seat belts, strong seats and anchorages.


20/32

Target market.

The low-cost car is clearly intended for the masses.

For the family of four that would otherwise ride on a scooter,

Its also attracts the small cars buyers like Maruti 800, bike

riders etc.


21/32

Marketing Strategies.

For marketing strategy Tata had use conventional media in an

unconventional manner.

Nano isnt big on advertising. There are no TV campaign,

Only innovative use of print, radio and other media, particularly the web.

The Tata team was working on

Nano news in papers,

Nano breaks on radio,

Nano appearing in the form of messages or ticker news on TV,

Online Nano games, Nano chat rooms on the Net,

Nano pop-ups on major websites and

Nano conversation on Facebook, Orkut and blog spaces


22/32

Promotional Tag line.Have Fun, Pay Less, get morewith Tata Nano


23/32

Online Marketing.

Website:www.tatanano.com

The major sections of

the site are:

a. Galary (both pictures

and videos). b. Game (rather Link to

a nice virtual driving

game by Zapak).

c. Community.

d. Why Nano?e. Booking Details.


24/32

Social Media.

Facebook

Blog

Orkut

YouTube


25/32

Nano Game.

The game by

zapak was a

great move to

spread word

about the car.


26/32

Offline Marketing.

Collaborations: Tata partnered with a few banks for releasing

application forms.

Leveraging Existing Infrastructure: People can find Nano

merchandise, application forms and demo cars in Tata

Indicom, Titan, Croma and Westside stores. Tata Indicom is

also offering a money-back offer with every application form.

TV: Tata didn't invest heavily into TV commercials.

Instead of anchors saying well be back after a short break on TV

channels, now theyre saying, Well be back after a Nano break.


27/32


28/32

Print media.

TheThe grandgrand launchinglaunching ceremonyceremony

ofof TataTata NanoNano waswas coveredcovered byby allall

kindkind ofof mediamedia personalpersonal.. ItIt waswas aa

frontfront page page headlineheadline inin manymany

leadingleading newspapersnewspapers.. InternationalInternational motormotor showshow atat

GenevaGeneva wherewhere MrMr.. TataTata showsshows

thethe NanoNano inin frontfront ofof internationalinternational

mediamedia..

BusinessBusiness tycoontycoon likelike MrMr.. TataTatawhenwhen delivereddelivered thethe firstfirst NanoNano toto

aa commancomman person,person, itselfitself itit makesmakes

aa bigbig newsnews..


29/32

Reactions about Nano. "It's a good historic moment for the Indian auto industry and also a proud one

indeed that an Indian company took a step forward on this road. Its an upgradationfor an auto wheeler rider to by a car now.

Rajesh Jejurikar, Managing Director, Mahindra and Renault's.

"It's good product but it's still too early to say whether it will overtake the 800

because it caters to a totally new market segment.Said Jagdish Khattar, Former MD ofMaruti Udyog Limited

"Meeting the proper quality standards and safety is not feasible at all in such amodel.

Andreas Prinz, Managing Director (Passenger Cars), Volkswagen Group SalesIndia.

"I think it is a great thing for India because mobility is giving new opportunities. Ihope Tata drives to great success with the Rs one lakh car, but it is not included inour plan.

Thomas Kuehl, Board Member, Skoda Auto India.


30/32

Future of Nano (conclusion).

World is getting tougher day by day being unique is acompetitive advantage. Expectations to Nano has proved this .

As customers gain more power, they will demand moretailoring and value-added service to meet their needs.Companies that innovate on this dimension are likely to berichly rewarded.

So as per this presentation, conclusion can be draw as a futurecar not only of Indian but also if exported than could be to theworld.


31/32


32/32

copy of tata nano ppt

Documents