corporate social responsibility stefanie keller, seecon international gmbh

Corporate Social Responsibility


Stefanie Keller, seecon international gmbh

School Campaigns

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The contents of the SSWM Toolbox reflect the opinions of the respective authors and not necessarily the official opinion of the funding or supporting partner organisations.

Depending on the initial situations and respective local circumstances, there is no guarantee that single measures described in the toolbox will make the local water and sanitation system more sustainable. The main aim of the SSWM Toolbox is to be a reference tool to provide ideas for improving the local water and sanitation situation in a sustainable manner. Results depend largely on the respective situation and the implementation and combination of the measures described. An in-depth analysis of respective advantages and disadvantages and the suitability of the measure is necessary in every single case. We do not assume any responsibility for and make no warranty with respect to the results that may be obtained from the use of the information provided.

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Contents

1. Concept

2. How can CSR contribute to SSWM?

3. Design Principles

4. Main Actors

5. Applicability

6. Advantages

7. Disadvantages

8. Example

9. References



Introduction

• “Corporate Social Responsibility is operating a company in a manner that meets or exceeds the ethical, legal, commercial and public expectations that society has of business” (NEPALI 2008).

• CSR is the concept that an enterprise is accountable for its impact on all relevant stakeholders.

• Commitment by the business to behave fairly, responsible and contribute to economic development while improving the quality of life of the work force, their families as well as the local community and society at large.

1. Concept



Introduction

1. Concept

Corporate social responsibility. Source: http://walimemon.com/wp-content/uploads/2010/08/csr.png[Accessed: 24.09.2010]



• 1.Environmental Protection

The focus is on finding sustainable solutions for natural resources use in order to reduce company’s impact on the environment.

• 2.Human Rights

A company can show its corporate social responsibility by providing clean and safe sanitation facilities and adequate water supply to its employees in order to ensure their human rights.

• 3. Health Promotion

A company can show its social corporate responsibility by contributing to health promotion projects .These projects may raise awareness about the correlation of sanitation hygiene and public health.




• 4.Education Development

A company can show is social corporate responsibility by supporting development organisations in education campaigns and projects related to safe sanitation behaviours.

• 5.Human Disaster Relief

A company can show its social corporate responsibility by supporting people in disaster areas with clean drinking water or sanitation facilities (example of the partnership of Coca Cola and UNDP).


UN-HABITAT Water for Asian Cities programme and Bottlers Nepal Limited (Coca-Cola) are set to install rainwater harvesting system in Kathmandu and Lalitpur districts. Source: ENPHO 2009



1) Identify the needs of your community concerning SSWM

2) Involve stakeholders into this process by receiving proposals from different NGOs, clubs, schools or community based organizations

3) Consider your budget after analysing the proposals and examining their authenticity. Set priority areas and the total budget to be spent on these activities

3. Design Principles

CSR is about how companies manage the business processes to produce an overall positive impact on society.Source: http://www.mallenbaker.net/csr/images/businsoc.gifAccessed: 24.09.2010



• Private companies willing to invest or implement CSR activities, probably through sponsoring, giving money so that their brand can be seen doing good things.

• Known NGOs which are directly or indirectly involved in the process. They can be a connecting bridge between the companies and the local level. The NGO can also be a known reference to work with for the private company.

• The implementing organizations at the local level which will execute the SSWM project and benefit from CSR.

4. Main Actors



• CSR should be part of a company business strategy and not just sharing the profit.

• By satisfying each stakeholder group (consumers, suppliers, employees, NGOs) allows companies to maximize their commitment to their investors.

• It is essential to identify companies whose aims and priorities are related to SSWM.

• The development sector and private companies speak a different language and they are not used to work together. Proper communication as well as trust building is necessary for an effective partnership and following success.

5. Applicability



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• Brings money for SSWM projects from other sources

• Through sponsoring both partners get known

• It improves the firm’s image

• It is necessary to avoid excessive regulations

• Companies know that socially responsible actions can be profitable

• It will be attractive to some investors

• It can increase employee motivation

• It helps to correct social problems caused by the business

6. Advantages of CSR



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• If a partner with a bad reputation is chosen, this will affect the name of your organization

• It could be that costs will be passed on to customers

• It could reduce economic efficiency and profit

6. Disadvantages of CSR

Caricature how some companies understand the term CSR.

Source: http://filipspagnoli.files.wordpress.com/2009/06/polyp-cartoon_corporate_social_responsibility.jpg

[Accessed: 24.09.2010]



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• The goal was to support the long-term reconstruction with a focus on sustainable, community-based water and sanitation activities in tsunami-affected areas of Thailand, Sri Lanka, Indonesia and the Maldives.

• The Coca-Cola Company and its bottling partners immediately used manufacturing capability for the large scale production of bottled drinking water.

• Coca-Cola contributed just over US$1 million of its direct cash support to the United Nations Foundation, which helped to coordinate a partnership initiative with UNDP designed to build on the UN’s post-tsunami recovery efforts in the region.

8. Example of CSR

Coca Cola integrates corporate social responsibility in its business strategy. Source: http://www.csr-asia.com/upload/ccind.jpg[Accessed: 24.09.2010]

UNDP and Coca Cola partnership



British Council (2004): Corporate Social Responsibility (CSR): Seminar Series. A collaborative initiative of British Council and CSR Network Partners. URL: http://www.britishcouncil.org/india-rights-csr-publication.pdf[Accessed: 30.08.2010]

CHANDLER, D. (2004): A Guide to Corporate Social Responsibility (CSR). University of Miami Ethics Programs. Source: http://www6.miami.edu/ethics/pdf_files/csr_guide.pdf [Accessed: 03.08.2010]

COMMISSION OF THE EUROPEAN COMMUNITIES (COM) (2006): Implementing the Partnership for Growth and Jobs: Making Europe a Pole of Excellence on Corporate Social Responsibility Communication from the Commission to the European Parliament, the Council and the European Economic and Social Committee. Brussels. Source: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=COM:2006:0136:FIN:en:PDF [Accessed: 03.08.2010]

NEPALI, N., SHRESTHA, R. (2008): Report on the Study of Nepalese Private Sector’s Involvement in Water and Sanitation. In: UN HABITAT Water for Asian Cities Programme Nepal

SCHALTEGGER, S., BURRITT, R., PETERSEN, H.(2003): An Introduction to Corporate Environmental Management. Striving for Sustainability. Greenleaf Publishing Limited. Sheffield.

UN-BUSINESS (2006): UNDP and Coca-Cola work together to rehabilitate water and sanitation systems in tsunami-affected countries. New York: UN-Business. URL: http://business.un.org/en/documents/84[Accessed: 03.08.2010]

9. References


“Linking up Sustainable Sanitation, Water Management & Agriculture”

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corporate social responsibility stefanie keller, seecon international gmbh

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