creative channels for jobseekers: social media, videos and networks

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Kinda Oy | Pauliina Mäkelä | www.kinda.fi Creative Channels for Jobseekers: Social Media, Videos & Networks Synergos 27.8.2014 & 8.9.2014 Tampere 1

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Creative Channels for Jobseekers: Social Media, Videos & Networks Synergos 27.8.2014 & 8.9.2014 Tampere

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Page 1: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Creative Channels for Jobseekers: Social Media,

Videos & Networks

Synergos27.8.2014 & 8.9.2014 Tampere

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Page 2: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Agenda

• 09.00-09.30 Introductions• 09.30-10.00 Creative Channels for Jobseekers: Social

Media • 10.00-10.15 Coffee Break• 10.15-12.00 Creative Channels for Jobseekers: Videos

& Networks• 12.00-13.00 Lunch Break• 13.00-14.00 Workshop: #somerekry Cases• 14.00-14.15 Coffee Break• 14.15-15.30 Workshop: Video Resume• 15.30-16.00 Summary of the Training Day

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Page 3: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

@PauliinaMakela

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Hello!My name is Pauliina Mäkelä.

I’m the Kindest Social Media Trainer in Finland.You can find me with the

username PauliinaMakela. Nice to meet you!

© Antti Keskitalo

Page 4: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Kinda Oy

•The kindest company in Finland•kinda.fi•kinda.purot.net•Established in July 2010

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© Antti Keskitalo

Page 5: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Kinda Oy

•Facebook http://www.facebook.com/KindaOy

•Twitter @Kindafi•Tips in Twitter #kindasome•LinkedIn http://www.linkedin.com/company/kinda-oy-ltd

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Page 6: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi6

Your Expectations for Today?

© Pauliina Mäkelä

Page 7: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi7

Learning to Use Social Media

© Pauliina Mäkelä

Page 8: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi8

Taking Small Steps...

© Pauliina Mäkelä

Page 9: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi9

...to Learn New Skills

© Pauliina Mäkelä

Page 10: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi10

Passion and Desire to Learn New Things

© Pauliina Mäkelä

Page 11: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi11

Individual Learning Path

© Pauliina Mäkelä

Page 12: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Online Identity

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© Pauliina Mäkelä

Page 13: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi13

Personal Email Address

© Pauliina Mäkelä

Page 14: Creative channels for jobseekers: social media, videos and networks

Your Voice with Profile Photo

Kinda Oy | Pauliina Mäkelä | www.kinda.fi14

Page 15: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Peek Communication

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© Pauliina Mäkelä

Page 16: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Digital Footprint

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© Pauliina Mäkelä © Pauliina Mäkelä

Page 17: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Social Object

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© Pauliina Mäkelä

Page 18: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Mine, Yours or Common?

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© Pauliina Mäkelä © Pauliina Mäkelä © Pauliina Mäkelä © Pauliina Mäkelä

Page 19: Creative channels for jobseekers: social media, videos and networks

1. Be Genuine and Kind in Social Media2. First Listen, Then Discuss3. Acquire Good Media Literacy and Remember Source Criticism4. Set Your Own Limits and Be Aware of What You Commit to5. Don’t Bully, Don’t Insult6. Think Before You Share7. Know and Respect Copyrights8. Adapt into the Online Culture9. Tolerate Incompleteness10. Protect Your Information and Act Wisely

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

10 Golden Rules for Engaging via Social Media

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© Pauliina Mäkelä

Page 20: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Social Media June 2014

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http://www.socialmediafrontiers.com/2014/06/social-media-stats-june-2014-infographic.html#.U6wRxI2SzOc

Page 21: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

LinkedIn

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https://www.linkedin.com/in/pauliinamakela

Page 22: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Skills & Endorsements

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Page 23: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi23

LinkedIn Networks

Page 24: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Facebook

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http://www.facebook.com/

Page 25: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Facebook Profile

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http://www.facebook.com/pauliina.makela

Page 26: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Facebook Pages

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http://www.facebook.com/pages/

Page 27: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Facebook Page Kinda Oy

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Page 28: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Facebook Groups

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http://www.facebook.com/browsegroups/

Page 29: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Twitter

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http://twitter.com

Page 30: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Twitter Profile

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http://twitter.com/PauliinaMakela

Page 31: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Tweet

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http://twitter.com/PauliinaMakela/status/455983522495627264

Page 32: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Pinterest

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http://pinterest.com/

Page 33: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Instagram

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http://instagram.com/

Page 34: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Video Channels

•YouTube http://www.youtube.com/•Viddler http://www.viddler.com/•Vimeo http://vimeo.com/•Flickr http://www.flickr.com/•Vine https://vine.co/•Bambuser http://bambuser.com/

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Page 35: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Video Resume

•Sound•Lighting•Background•Camera Angle•Script•Editing•Length•Trailer (Kindness, Empathy, Optimism, Creativity,

Curiosity, Teamwork, Attitude etc.)•Call to Action and Links to Social Media Channels

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© Pauliina Mäkelä

Page 36: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Workshop and #somerekry Cases

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© Pauliina Mäkelä © Pauliina Mäkelä

© Pauliina Mäkelä© Pauliina Mäkelä

Page 37: Creative channels for jobseekers: social media, videos and networks

Kinda Oy | Pauliina Mäkelä | www.kinda.fi

Thank You and Good Luck!

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© Pauliina Mäkelä