crossmedia-planer 2015files.vogel.de/vogelonline/vogelonline/files/6645.pdf · 2015. 1. 7. · pc-...

P R I N T | O N L I N E | M O B I L | E V E N T S | S E RV I C E S www.it-business.de

M e d i a p a c kPrice list no. 17

Crossmedia-Planer

2015

2Publisher’s imprint

Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Würzburg. Since 1991 the publisher releases business media for decision-makers who are in charge of production, procurement or application of information technology. In addition to print & online media the publisher also offers a wide-ranging portfolio of events. The most important publisher’s offers are IT-BUSINESS, eGovernment Computing, Security-Insider.de, Storage-Insider.de, IP-Insider.de, DataCenter-Insider.de, CloudComputing-Insider.de and BigData-Insider.de.

W Publishing House Vogel IT-Medien GmbH August-Wessels-Str. 27 D-86156 Augsburg Tel. 0821 2177- 0 www.vogel-it.de

W Publishing House Werner Nieberle

W Bank Details Commerzbank Würzburg BLZ 790 800 52 Kto.-Nr. 309 771 700 S.W.I.F.T- Code DRES DE FF 790 IBAN: DE37 7908 0052 0309 7717 00

W IT-BUSINESS Publishing schedule every two weeks Day of publication Monday Printed circulation 26.514 Ex. (IVW QIII/2014) Distributed circulation 26.037 Ex. (IVW QIII/2014) Area of circulation Germany Internet www.it-business.de ISSN 1864-0907

Disposition Dagmar Schauer +49 (0) 821 2177- 202 E-Mail [email protected]

Technical Support Print Johannes Rath - 128 E-Mail [email protected]

Beilagenanlieferung/Druckerei siehe S. 17

W Memberships

Informationsgemeinschaft zur Feststellung der Verbreitung von Werbe trägern e.V.

International Federation of the Periodical Press

W Social Medias

General conditions for ads and promotion are available in the Vogel customer center: www.kunden.vogel.de

3IT-BUSINESS Media

ServicesEventsOnlinePrint

W Contact

Lilli KosCo-Publisher+49 (0)821 2177- [email protected]

Ursula GebauerCampaign Management & Product Marketing +49 (0)821 2177- [email protected]

Michael HaseSenior Editor+49 (0)821 2177- [email protected]

Hannah LamotteAccount Manager+49 (0)821 2177- [email protected]

Dr. Stefan RiedlSenior Editor+49 (0)821 2177- [email protected]

Ira ZahorskyOnline Managing Editor+49 (0)821 2177- [email protected]

Besa AgajInternational Account Manager+49 (0)821 2177- [email protected]

Wilfried PlattenChief Editor+49 (0)821 2177- [email protected]

Sarah MaierEditor+49 (0)821 2177- [email protected]

Stephanie SteenKey Account Manager +49 (0)821 2177- [email protected]

Dr. Andreas BerglerManaging Editor+49 (0)821 2177- [email protected]

Heidi SchusterEditor+49 (0)821 2177- [email protected]

4Subheadline 4

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Concept www.it-business.de

Mediadaten 2012 | Konzept

The integrated cross-media concept for your successful marketing in the ITC channel

With IT-BUSINESS Media you reach the decision ma-kers in the ITC-trade intermedial and effectively in the most important phases of the decision process.

The complete media concept of IT-BUSINESS has been extended with lots of creativity, passion and attention to details into an “all around service” for you: 360° Channel – what more could you ask for?

In the process you obtain the best possible backup of a professional and service oriented consulting team.

Magazine – IT-BUSINESS provides biweekly thoroughly researched background information of the IT channel and strategic relevant business and tech-nology knowledge.

Online – IT-BUSINESS.de offers all necessary infor-mation that should be immediately and in high quali-ty at the partners’ disposal: news, whitepapers, web-casts and case studies as well as an extensive manufacturer and distributor database.

Events – The Vogel IT-Akademie imparts with its events the necessary hard & soft skills to a wide spectrum of trading partners. The target is to suc-cessfully position yourself in the market and to foster business contacts. Apart from management and sales trainings the Vogel IT-Akademie organizes business summits around the topics cloud computing, virtuali-zation, storage and IT security. Over 30,000 IT experts and customers have shared their experience with over 1,000 speakers.

19 29. September – 12. Oktober 2014 / 24. Jahrgang / € 6,– ISSN 1864-0907

Microsoft MPSADas neue Lizenzmodell von Microsoft stößt im Channel nicht nur auf Zustimmung. >18

PCs, Server & WorkstationsHarte Distributionszahlen: die Wahrheit über den deutschen PC- und Server-Markt. >34

SpeichertrendsVon HAMR bis 3D-RRAM: Entwicklungen bei Festplatten, Solid State Disks und Flash-Speichern. >54

Virtual & Dedicated Server

Platform as a Service

Colocation

Software as a Service

Infrastructure as a Service

Managed Services

Cloud Rechenzentrum

HostingHosting / XaaS

Verlags-Sonderveröffentlichung 19/2014

Amazon:Totengräber oder Verbündeter des Fachhandels?

Technologisch vorn, aber im Channel hinten-dran: Warum Amazon in großem Stil im deutschen Fachhandel Fuß fassen muss >24

>24

EVENT-PORTFOLIO 2015KONFERENZEN | FACHKONGRESSE | SUMMITS

LIVECASTS | WEBINARE

SEMINARE | CORPORATE EVENTS

www.akademie.vogel-it.com

360°ChannelCom

munity

Leads Consu

lting

Magazin

Events

On

line

Print

5Print

The IT-Channel magazine

Content-Print

Profile 6

Reader Analysis 7

Topics & Dates 8

Formats & Rates 10

Advertorials 12

IT-BUSINESS Spezial 13

IT-BUSINESS Spotlight 14

IT-BUSINESS Market 15

Special forms of Advertising 16

Special Publications 18

Technical Specifications 20

APRIL 2015 ISSN 1864-0907 € 7,50

CHANNEL KOMPENDIUM

powered by

STORAGE& BIG DATA

Know-how & Trends

Roundtable

Produkt-Highlights

Distribution

Case Study

R Ü C K B L I C K | E I N B L I C K | A U S B L I C KO P P

H e r s t e l l e r

D i s t r i b u t o r e n

S y s t e m h ä u s e r







Colocation



Managed Services

Cloud Rechenzentrum





>24

6Subheadline 6

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Profile www.it-business.de

IT-BUSINESS – a magazine that sets standards

IT-BUSINESS concentrates channel knowledge for 23 years and is more attractive as advertising medium than ever!With 26.037 (IVW III/2014) qualified coverage in IVW-EDA proofed quality the magazine offers you the maxi-mum market penetration in the channel. Thus IT-BUSINESS is the ideal medium to convince the decision makers of the german channel of your pro-ducts, solutions and expertise.

Particular attention is paid to the channel perspective of the most important manufacturers and distributors and best practices that show how their readers cope successfully with the challenges in the IT market.

It’s therefore a top source of information for IT decisi-on makers and your premium partner for successful channel marketing.







Colocation



Managed Services

Cloud Rechenzentrum





>24

360°ChannelCom

munity

Leads Consu

lting

Magazin

Events

Onlin

e

Print

7Readership profile of IT-BUSINESS

W Position of recipient (multiple naming)

Executive management 59,1%

Head of department 18,2%

Skilled labour 08,9%

Others 0,8%

W Product segments (multiple naming)

IT (Information Technology) 84,2%

CE (Consumer Electronics) 32,6%

TC (Telecommunication) 30,2%

Printed circulation 26.514 Ex. (IVW QIII/2014) Distributed circulation 26.037 Ex. (IVW QIII/2014) Publishing Schedule every two weeks

W Distribution of readership according to business focus

Source: IVW EDA circulation certificate II/2013 - I/2014

Manufacturas 7,7 %

Service provider 10,2 %

Distributors/wholesalers 4,1 %

Others 10,1 %ITK-System Houses/VAR

40,6 %

Specialized trade 27,3 %

8Subheadline 8

Print

Dates & Topics www.it-business.de

Nr. IT-BUSINESS Spezial Date of publication

Data delivery

Ad delivery

Specials Date of publication

Fair trades & events

1 USV, cooling & climate control

12/01/2015 02/01/2015 05/01/2015 06/01 – 09/01 CES, Las Vegas

2 Displays & graphic design 26/01/2015 16/01/2015 20/01/2015

3 Mobile devices: notebooks, tablets, smartphones

09/02/2015 30/01/2015 03/02/2015 03/02 – 04/02 IT-BUSINESS Executive Summit

4 LED technology 23/02/2015 13/02/2015 17/02/2015

5 IT security 16/03/2015 06/03/2015 10/03/2015 16/3 – 20/3 CeBIT

6 Partner programs 30/03/2015 20/03/2015 24/03/2015

7 Data capturing & DMS 13/04/2015 02/04/2015 07/04/2015 Storage & big data guide 2015

April

8 Education & digital classroom

27/04/2015 17/04/2015 21/04/2015 21/04 – 30/04 STORAGE Technology Conference

9 Managed services 11/05/2015 30/04/2015 05/05/2015

10 Desktop pcs & thin clients 26/05/2015 15/05/2015 19/05/2015 21/05 – 22/05 HOSTING & SERVICE PROVIDER Summit

11 Printing & MPS 08/06/2015 29/05/2015 01/06/2015 02/06 – 06/06 Computex, Taipeh

12 Cloud computing 22/06/2015 12/06/2015 16/06/2015 IT security guide 2015 June 21/06 – 01/07 IT-SECURITY MANAGEMENT & TECHNOLOGY Conference

Print

9Themen & Termine

Subject to modifications.Please ask your Account Manager for more information about Sponsorship of IT-BUSINESS Special.

Nr. IT-BUSINESS Spezial Date of publication

Data delivery

Ad delivery

Specials Date of publication

Fair trades & events

13 Industry 4.0 06/07/2015 26/06/2015 30/06/2015

14 Server & desktop virtualization

20/07/2015 10/07/2015 14/07/2015

15 Gaming hardware & components

03/08/2015 24/07/2015 28/07/2015 05/08 – 09/08/2015 Gamescom, Cologne

16 Big data & business analytics 17/08/2015 07/08/2015 11/08/2015

17 Smart home & NAS 31/08/2015 21/08/2015 25/08/2015

18 Value added distribution 14/09/2015 04/09/2015 08/09/2015 Virtualization & cloud computing guide 2015

September 04/09 – 09/09 IFA, Berlin

19 Enterprise mobility 28/09/2015 18/09/2015 22/09/2015 15/09 – 01/10 CLOUD COMPUTING & VIRTUALISIERUNG Technology Conference

20 Healthcare IT 12/10/2015 02/10/2015 06/10/2015 08/10 – 09/10 Enterprise Mobility Summit 06/10 – 08/10 it-sa, Nuremberg

21 Storage & data management 26/10/2015 16/10/2015 20/10/2015

22 Digital signage 09/11/2015 30/10/2015 03/11/2015 10/11 – 13/11 Productronica, Munich

23 Telecommunication & unified communications

23/11/2015 13/11/2015 17/11/2015 19/11 Night of IT-BUSINESS, Augsburg

24 Endpoint & mobile security 07/12/2015 27/11/2015 01/12/2015 Year planer 2016 December

25 IT infrastructure & networking

21/12/2015 11/12/2015 15/12/2015 Year book highlights 2015/2016

December

10Subheadline 10

Print

Advertising formats www.it-business.de

Hockey-AdType area:Outer edge 230 mm x 300 mmAd space 81 mm afloatBleed minimum 3 mm

1/3 page verticalType area: 67 x 280 mmTrim size*:84 x 300 mm

1/3 page horizontalType area: 200 x 92 mmTrim size*:230 x 101 mm

1/2 page verticalType area: 100 x 280 mmTrim size*:117 x 300 mm

2 x 1/2 page panorama, above compoundType area: 426 x 137 mmTrim size*: 460 x 146 mm

1/1 pageType area:200 x 280 mmTrim size*:230 x 300 mm

2/1 pageType area: 426 x 280 mmTrim size*: 460 x 300 mm

Junior page panorama, above compoundType area: 308 x 205 mmTrim size*: 308 x 215 mm

Junior pageType area:141 x 205 mmTrim size*:154 x 215 mm

1/2 page horizontalType area: 200 x 137 mmTrim size*:230 x 146 mm

IT-BUSINESSType area200 x 280 mm (3 columns)

Magazine Trim Size230 x 300 mm* (please add min. 3 mm bleed)

2/3 page panorama Type area: 190 x 280 mmTrim size*: 190 x 300 mm

Your Marketing Benefit:

9 Image & Brand Awareness

9 Product & Solution Competence

9 Partner Recruitment

9 Direct increase in sales

9 High qualified coverage

Print

11Rates editorial section

Quantity Discount – whole page formats

3 pages 5%

6 pages 10%

9 pages 15%

12 pages 18%

18 pages 20%

25 pages 25%

Discounts

Series Discount – page proportionately formats

from 3 x 3%

from 6 x 5%

from 9 x 10%

from 12 x 15%

from 18 x 18%

Fractional size Basic price 3 x 6 x 9 x 12 x 18 x 25 x

adve

rtis

emen

t 4c 1/1 page 10,900 10,355 9,810 9,265 8,938 8,720 8,175

2/1 page 19,500 18,915 18,525 17,550 16,575 15,990 14,625

Junior page / Hockey 7,900 7,505 7,110 6,715 6,478 6,320 5,925

Junior page panorama 13,800 13,386 13,110 12,420 11,730 11,316 10,350

1/2 page 6,500 6,305 6,175 5,850 5,525 5,330 4,875

1/2 page panorama 11,500 11,155 10,925 10,350 9,775 9,430 8,625

1/3 page 4,800 4,656 4,560 4,320 4,080 3,936 3,600

1/3 page editorial 6,500 6,305 6,175 5,850 5,525 5,330 4,875

2/3 page 8,500 8,245 7,650 7,225 6,970 6,800 6,375

Cover pages Basic price 3 x 6 x 9 x 12 x 18 x

4c 2nd Cover page 12,500 11,400 10,800 10,200 9,840 9,600

3rd Cover page 11,500 10,450 9,900 9,350 9,020 8,800

4th Cover page 13,500 12,350 11,700 11,050 10,660 10,400

The stated discounts from basic price are only valid with booking in one calendar year. All rates are quoted in € excl. VAT

All rates are quoted in € excl. VAT

12Subheadline 12

Print

Advertorial www.it-business.de

Advertorial – Advertisement in magazine style

Surely you have information about topics that are not really suitable for a classic advertisement. Just use this information in an advertorial!The professional IT-BUSINESS team sets your content into a layout appropriate to the magazine and the neu-tral design attracts the particular attraction of the reader.

Fractional size Basic price 3 x 6 x 9 x 12 x 25 x

4c 1/1 page 10,900 10,355 9,810 9,265 8,938 8,175

1/1 pageType area: 200 x 258 mmTrim size: 230 x 300 mmminimum trim on all outer edges

ADVERTORIAL

München, Frankfurt, Berlin, Hamburg, Düssel-

dorf, Ende August: Mannshohe Plakate begrüßen die Reisenden am Flughafen. »A Touch More...« lautet das Motto. Das Produkt der globalen Multi-Channel Kampagne ist das Aspire Switch 10, ein fl exibles 2-in-1-Gerät, dessen Tastatur sich vom Ta-blet trennen lässt. »Mit dem Switch 10 bedienen wir einen wichtigen Trend im Markt«, erklärt Wilfried Thom. Wir treff en den Region Manager Central Eu-rope, der auch das deutsche Geschäft verantwortet, in Ahrensburg am Sitz der Acer Computer GmbH. Die Kampagnen sind eine wichtige Investition in die Marke Acer, aber auch wertvoll für alle Part-ner: »Wir möchten Nachfrage für unsere Produkte generieren. Deshalb zeigen wir sie an Orten, die sowohl Geschäftsleute als auch Urlauber frequentieren. Als Part-ner sollten Sie das Momentum nutzen, das unsere Kampagnen erzeugen.« Im Herbst wird die Kampagne in deutschen Bal-lungszentren mit weiteren Pro-dukten fortgesetzt.

Großartige Produkte für alle

Der Acer Deutschland Chef hat sichtlich gute Lau-ne und das aus gutem Grund, denn sein Geschäft wächst. »Laut Marktforscher IDC sind wir in den Ka-tegorien ›Portable PC‹ und ›Total PC‹ in Europa deut-lich schneller gewachsen als der Markt«, sagt Thom. In Zahlen bedeutet das ein Plus von 48,4 Prozent bei Notebooks im Vergleich zu 13 Prozent im Bran-chenschnitt und 36,6 Prozent bei ›PC Gesamt‹ im Vergleich zu 15,7 Prozent. Ein großer Teil wurde in Deutschland abgesetzt. »Das ist ein toller Erfolg, für den aber auch unsere Partner verantwortlich sind«, freut sich Thom. Als Erfolgsfaktoren benennt der Manager »das erweiterte Portfolio, die Produktqua-lität, aber auch das überarbeitete Partnerprogramm und unseren Service, der sich neu aufgestellt hat

und damit Durchlaufzeiten und Fehlerraten noch einmal deutlich reduzieren konnte.«

Acer reagiert außerdem mit einer großen Pa-lette an Multi-Modi-Geräten auf neue Kundenbe-dürfnisse. Angefangen von der ausgezeichneten Convertible-Serie Acer Aspire Switch mit bis zu vier verschiedenen Nutzungsmodi bis hin zur Aspire-R-Serie, die sogar bis zu sechs verschiedene Modi bietet. Insbesondere für kleine und mittel-ständische Unternehmen ist die neue Geschäfts-notebook-Serie Extensa der richtige Partner.

Neues Flagschiff der Acer-Produktpalette sind die Tablets Iconia Tab 8 und Tab 10. Durch ein Full-HD-Display und einen leistungsstarken Prozessor sind diese Geräte ideal für Entertainment zu Hause oder

unterwegs. Für diejenigen, die unterwegs arbeiten, bietet Acer das Iconia Tab 8 W inklusive einer ein-jährigen Lizenz für Windows Offi ce 365. Alle drei Tablets haben ein schlankes Design und sind dank Aluminium-Legierung und Corning® Gorilla® Glas besonders robust.

Produktqualität

steht im Vordergrund

Um den Qualitätsanspruch zu unterstreichen hat Acer im vergangenen Sommer die Vertrauens-garantie »Reliability Promise« ins Leben gerufen. Für registrierte Business-Geräte gilt: Bei Defekt im ersten Jahr repariert der Hersteller nicht nur im Rahmen der Garantie, sondern erstattet auch die Hälfte des Kaufpreises zurück. »Unsere Vertrauens-garantie ist eine echte Erfolgsgeschichte«, erklärt Thom. Immer mehr Partner und Kunden nutzen

das Reliability Promise und Acer erweitert stän-dig in neue Produktkategorien. »Wir sind mit den TravelMate Notebooks gestartet. Inzwischen gilt die Vertrauensgarantie auch für die Veriton PCs, die B6-Monitorfamilie, die P5-Projektorenreihe und die Windows Tablets«, sagt Thom und schiebt nach: »Nicht jeder Hersteller kann sich eine solche Kampagne leisten. Da muss die Qualität schon stimmen.«

DISQ bescheinigt Service-Qualität

Positives Feedback gibt es auch zum Acer Service. DISQ – das Deutsche Institut für Service-Qualität – bescheinigt dem Hersteller gute Noten. Im jüngs-ten Test, einer Befragung von 200 IT-Entscheidern in

mittelständischen Unternehmen mit mehr als 50 Mitarbeitern, belegte Acer mit 85,7 Punkten und dem Ur-teil »sehr gut« in allen befragten Kategorien einen sehr guten dritten Platz von acht getesteten Herstel-lern. »Es zahlt sich eben aus, dass

wir uns eine Service-Organisation in Deutschland leisten«, kommentiert Thom, »nicht jeder Hersteller tut das.«

Die gute Botschaft für die Partner ist, dass Acer sich zum indirekten Vertrieb bekennt und auch das Synergy Partner Programm überarbeitet hat. Und das erfreut sich wachsender Beliebtheit. »Das Pro-gramm bietet keine extravaganten Leistungen, son-dern alles, was unsere Partner für ihr Tagesgeschäft von ihrem Hersteller benötigen. Es ist für die Part-ner profi tabel, persönlich, einfach und schnell, im Synergy Programm mit Acer zu arbeiten. Ich möch-te alle Fachhändler und Systemhäuser einladen sich auf die Zusammenarbeit mit uns einzulassen!« resü-miert Thom, steckt sein Liquid Smartphone ein und winkt einem Platinum Partner, der aus dem Rhein-land angereist ist und mit dem Deutschland Chef über weitere gemeinsame Projekte sprechen wird.

Ein »Touch mehr Erfolg« für die Partner von Acer Acer hat sich erfolgreich von einem Hardware-Verkäu-

fer zu einem ITK-Unternehmen (Information, Techno-

logie, Kommunikation) für Hardware und Service-

dienstleistungen gewandelt. Ein wichtiger Teil dieser

Verwandlung war die Neuausrichtung der Unterneh-

mensstrategie: Mit neuen Strukturen, einem wachsen-

den Netz von Synergy Partnern und massiven Investi-

tionen in Produktportfolio, Qualität, Service und ins

Marketing hat sich Acer in den vergangenen Monaten

zu einem ernstzunehmenden ITK-Anbieter entwickelt.

Wir sind ein verlässlicher Partner, weil wir uns

zum Channelgeschäft bekennen und unsere

Partner im Tagesgeschäft unterstützen.“Wilfried Thom, Region Manager Central Europe, Acer

>>

ADVERTORIAL

LevelOne bietet neben Switches für alle An-wendungsbereiche und einem kompletten Komponenten-Portfolio für die digitale Videoü-berwachung die größte Auswahl an Power-over-Ethernet (PoE)-Produkten am Markt. Router, Adap-ter, Server sowie sämtliches Zubehör runden die Produktpalette bei LevelOne ab.

Jüngst hat LevelOne eine neue Serie High-Tech-IP-Kameras gelauncht. Die seit Ende August verfügbaren Modelle folgen erneut der Strategie, dem Anwender innovative und vielseitig ein-setzbare Qualitätsware zu marktgerechten Prei-sen anzubieten. Zum neuen Angebot zählt auch eine erweiterte Software namens OneSecure. Die kostenfreie High-End-Lösung beinhaltet im Ver-gleich zur bisherigen IP CamSecure zusätzliche Funktionen wie beispielsweise die Meldung über fehlende oder fremde Objekte in einem zu über-wachenden Bereich.

Mit der Eigenmarke equip bietet Digital Data Com-munications eine hochwertiges Sortiment für die professionelle Gebäudeverkabelungslösungen. Die Produktlinie adressiert sowohl den Endkun-den und den Retail mit einem Portfolio von USB 2.0 Hubs bis hin zum kompletten Netzwerkbedarf als auch Fachinstallateure und professionelle An-wender mit kompletten Kabellösungen.

Conceptronic repräsentiert bei Digital Data Com-munications stylishe Peripherieprodukte für pri-vates und geschäftliches Computing. Über 250 Komponenten, von Lautsprechern, über Note-bookhüllen bis hin zu Headsets, zeichnen sich vor allem durch ihre einfache Installation aus.

Mit ABBRAZZIO bietet das Unternehmen eine weitere Produktlinie, die mit hochwertigem IT-Zubehör die Bedürfnisse des modernen, mobilen Nutzers erfüllt: Tablet-PC- und iPad-Funktionshül-len aus Leder oder Kunststoff für die Anwendung in unterschiedlichsten Situationen sowie Taschen und Rucksäcke für Notebooks aller Größen.

Fachhandel im Fokus

mit dem LevelOne WorldClub

Bei Digital Data Communications setzt man auf den indirekten Vertrieb. Um Kunden aus den Be-reichen Fachhandel, Spezial-Distribution und Systemhaus größtmögliche Vertriebsunterstüt-zung zu bieten, hat der Dortmunder Netzwerk-spezialist den LevelOne World Club ins Leben gerufen. Das Partnerprogramm hat zum Ziel, den Mitgliedern vielfältige Chancen auf Umsatzsteige-rung zu bieten.

CEO Amanda Chen liegt insbesondere der per-sönliche Kontakt zu Kunden und Partnern am Herzen. Die aus Taiwan stammende 41-Jährige, bereits seit 1997 im Unternehmen, lenkt seit 2009 die Geschicke der Dortmunder Digital Data Communications GmbH und verfügt über beste Verbindungen zu den asiatischen Herstellern, die sie regelmäßig an den Produktionsstandorten besucht. Darüber hinaus kümmert sie sich inten-siv um die Betreuung der Kunden in der DACH-Region. Denn für sie gilt: „Die besten Markt-kenntnis und das Wissen über die individuellen Bedürfnisse der Kunden erfährt man im persön-lichen Gespräch. Nur so können wir unseren Ser-vice und unser Portfolio optimal auf den Markt abstimmen. Unsere Kunden sind für uns auch immer Partner auf Augenhöhe, um durch inten-siven Austausch bestmögliche Lösungen zu ge-nerieren.“

Mit Sicherheit Digital Data Communications! Mehr als zwanzig Jahre Erfahrung und kontinuierliche Weiterentwicklung haben die Digital Data Communications GmbH zu dem gemacht, was sie heute ist: ein Komplettlösungsanbieter in Sachen Netz-werktechnik und -peripherie mit höchsten Ansprüchen an Qualität und Sortiments-auswahl. Vier hauseigene Handelsmarken sorgen in ständigen Innovationszyklen dafür, dass sowohl im geschäftlichen, als auch im privaten Bereich die IT-Infrastruk-tur stets auf dem aktuellsten Stand ist:

��

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Example: Digital Data Communications


Example: Acer Advertorial

1/1 page: max. 4.000 characters incl. blanks/page and max. 1-3 pictures in 300 dpi resolution





Print

13Special publication

IT-BUSINESS SPEZIAL

In line with our special publications we offer you the possibility to convince the IT-Channel with your products and solutions. IT-BUSINESS SPEZIAL is a platform, where you can introduce your solution portfolio to a broad professional audience, place an interview or statement about an up to date issue and present services for your partners and customers.

Possible contents for a IT-BUSINESS SPEZIAL:Presentation of your interesting products and solutionsCase studyDescription of servicesSales argumentsThe most important features about a product and/or empirical valueTechnical contributionInterview or statement

Total volume: 3 pagesNumber of characters:

Advertorial 1/1 page: 3,800 characters incl. blanks Each additional following page: 4,000 characters incl. blanks

Interview 1/1 page: 3,700 characters incl. blanks Interview 2/1 page: max. 8,100 characters incl. blanks and 1 – 3 pictures

Additional publication of IT-BUSINESS Spezial topics as eBook on our homepage IT-BUSINESS.de

For current topics please see page 8 & 9

14Subheadline 14

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IT-BUSINESS SPOTLIGHT www.it-business.de

Promotion IT-BUSINESS SPOTLIGHT

Exclusive editorial reports about your product/company

Publication & promotion via all channels of IT-BUSINESS

Exclusive editorial reporting about your product/company

Publication & promotion via all IT-BUSINESS channels

IT-BUSINESS covers your exclusive topic in a special edition. IT-BUSINESS SPOTLIGHT is especially suited for company’s anniversaries, complete presentations of companies or product launches or the introduction of a successful partnership of a distributor and a manuf-acturer (IT-BUSINESS power-duo). We design your IT-BUSINESS SPOTLIGHT according to your CI guidelines.

IT-BUSINESS SPOTLIGHT

26,000


25 Jahre Value added Distributor vom Bodensee

VERLAGS-SONDERVERÖFFENTLICHUNG 2/2014

www.it-business.de

IN DIESER AUSGABE

THE INFORMATICS NETWORK:

Der Bytec-Service: Komplettsysteme,

Konfigurations-, Vertriebs- und

Installationsunterstützung.

► SEITE 3

CUSTOMIZED4YOU:

C4Y bietet größtmögliche

Flexibilität bei der Konfigura-

tion von PRIMERGY Servern.

► SEITE 4

STORAGE4YOU:

Speziell für den Mittelstand

hat Bytec aktuelle Storage

Systeme jederzeit verfügbar.

► SEITE 5

SERVICE4YOU:

Interessante Testgeräte aus allen

Produktbereichen: Wer jetzt nicht

leiht ist selber schuld!

► SEITE 7

Social Media Promotion package incl.

IT-BUSINESS@twitter mit 9.448 follower

IT-BUSINESS@facebook mit 4.952 fans

IT-BUSINESS@xing mit 4.802 members

All figures: November 2014

Example: Company’s anniversary

Example: Power-Duo

Print

15Formats & Rates

Magazine Trim Size: 230 x 300 mm (please add min. 3 mm bleed)

1/1 pageType area: 200 x 280 mmTrim size: 230 x 300 mm

2/1 pageType area: 426 x 280 mmTrim size: 460 x 300 mm

Fractional size Basic price 3 x 6 x 9 x 12 x 18 x

4c 2/1 page 3,200 3,104 3,040 2,880 2,720 2,624

1/1 page 1,700 1,649 1,615 1,530 1,445 1,394

Cover page (230 x 230 mm) 3,000 – – – – –

The stated discounts of the basic rate are valid for purchase on orders for one year.All rates are quoted in € excl. VAT

IT-BUSINESS Market – the powerful purchasing reference book

W The IT market is characterized by a high variety of products and dynamic of rates

W The IT market is indicated of a variety of products and brands. This is why the IT trade needs a source of information that is able to deliver a complete overview of the latest offers.

W IT-BUSINESS Market offers this overview. Compact and efficient – as an integral market part inside IT-BUSINESS.

W This is how to reach the decision-makers in the IT market directly, quickly, uncomplicated and under conditions, which allow generous advertisement for a small budget.


Microsoft MPSA

Das neue Lizenzmodell von Microsoft

stößt im Channel nicht nur auf

Zustimmung. >18

PCs, Server & Workstations

Harte Distributionszahlen:

die Wahrheit über den deutschen

PC- und Server-Markt. >34

Speichertrends

Von HAMR bis 3D-RRAM:

Entwicklungen bei Festplatten, Solid

State Disks und Flash-Speichern. >54



Colocation



Managed Services

Cloud

Rechenzentrum

HostingHosting / XaaSVerlags-Sonderveröffentlichung 19/2014

Amazon:Totengräber oder

Verbündeter des

Fachhandels?Technologisch vorn, aber im Channel hinten-

dran: Warum Amazon in großem Stil im

deutschen Fachhandel Fuß fassen muss >24

>24





16Subheadline 16

Print

Special forms of advertising www.it-business.de

W Loose InsertsPrinted matter (e.g. sheets, cards, mailing leaflets, prospects) which are enclosed in carrier publication.

Min. format 105 x 148 mmMax. format 220 x 290 mm (larger formats on request)

Max. thickness 4 mmWeight Min. 5 gBSpace booked total circulationGuideline delivery in end format,

folded and trimmedPrice p/1000 loose inserts up to 25g: 280 € each additional 10g: 30 € raise raise for selection 120 €

W Affixed printed matters

i.e. postcards, flyers, CDs, samples, post-its that have to be sticked.Price on request

W Gatefolder The page folding out to the left is stuck to the magazine cover (3 pages).Price 21,900 €

W Belly Band

Price 23,900, €Format 510 x 100 mm + 3 mm trim

Your marketing benefits:

9 Image/Brand Awareness


W Bound Insert

Several pages of printed matter, fixed tightly in carrier publication.

Min. format 148 x 115 mmMax. format 230 x 300 mmMax. thickness 2 mmWeight 4 pages min. 80g/qm,

more than 8 pages min. 50g/qmGuideline: Insert in notebook format:

Trimm 5 mm (all sides), fold 10mm. File smaller than notebook: Bottom

and on the sides trimm at the end. On the top addition of 5mm trimm Placement always at the top. More than 4 pages in total: On the

top put together; folded in cross.Rate 4 pages 14,900 € 6 pages 16,900 € 8 pages 18,900 €

Print

17Special forms of advertising

Guidelines for special forms of advertising

W Date of orderDeadline see topics + dates (page 8-9)

W Technical specificationsSpecial forms of advertising should be processed bymachine. In case of process difficulties because ofloose inserts, files or stickers, priority is given to com-pletion.

W SampleAt deadline of advertisement a binding sample (issuedin 5 copies) and at least one layout sample with detailsabout size and weight has to be submitted to the publis-her.

W LiabilityDamages occurred because of disregard of the techni-cal requirements for processing special forms of adver-tising are to be replaced to the publisher.

W DeliveryThe delivery has to be done on Euro-pallets. Every sin-gle pallet has to be marked with details to the amountand the note “IT-BUSINESS issue number …” Please note the dates of deliveryLoose inserts 3 days prior to deadline of

advertisementBound Inserts 5 days prior to deadline of

Stickers advertisement

You receive the detailed delivery modalities after order invoice.

W Postal Delivery Adress Vogel Druck und Medienservice

Warenannahme/IT-BUSINESS (Issue no.)Leibnizstr. 5 D-97204 Höchberg

W Altarfold Front page

Price 21,900 €Format right & left cover page

125 x 300 mm inside 227 x 300 mm

W Half CoverThe front page folds out tot he right (2 pages)Price 21,900 €


18Subheadline 18

Print

Special Publications www.it-business.de

W Channel Guides

The Channel Guides of IT-BUSINESS supply an extensive channel relevant presentation of the most important in-formation on a specialized, important product area. Ad-ditionally to basic facts and trends, it also contains a number of overviews, highlights and concrete sales as-sistance. Because of their reference character the Guides related to certain topics are only released once a year.

Size 40 pages Format DIN A4 Circulation 29,000 copies Distribution Readership of IT-BUSINESS,

Trade Fairs and Events3.600 to 4.000 characters incl. blanks and 2 pictures per page.

Topics Date of issue

IT-BUSINESS Storage & Big Data Guide 2015 April 2015

IT-BUSINESS IT-Security Guide 2015 June 2015

IT-BUSINESS Cloud Computing & Virtualization Guide 2015 September 2015

Ad pages Formats Rate

4c 1/1 page 210 x 297 mm + 5 mm bleed 7,500

Cover pages 2-4 210 x 297 mm + 5 mm bleed 9,000

1/2 page vertical 100 x 297 mm + 5 mm bleed 4,500

1/2 page horizontal 210 x 148 mm + 5 mm bleed 4,500All rates are quoted in € excl. VAT






APRIL 2015 ISSN 1864-0907 € 7,50

CHANNEL KOMPENDIUM

powered by

STORAGE& BIG DATA

Know-how & Trends

Roundtable

Produkt-Highlights

Distribution

Case Study

Print

19Special Publications

W Year Planner 2015Do you want to be in the field of vision of your trade partner? Then make use of the IT-BUSINESS Year Planner 2015! It is of high quality, decorative and contains a variety of additional information useful for the whole year.

Format 870 x 580 mmCirculation 27.000 copiesDistribution Readership of IT-BUSINESS

W Highlights 2014/2015IT-BUSINESS 2014 – HIGHLIGHTS is the high quality overview of manufacturers, distributors and system houses and is dedicated to your highlights of the year. On over 100 pages companies present their current highlights in an attractive presentation. It is the most extensive overview, with high circulation of the pla-yers in the German IT channel and is distributed on va-rious IT events throughout the whole year.

Size 150 pages Format DIN A4 Circulation 28,000 copies Distribution Readership of IT-BUSINESS,

Trade Fairs and EventsDate of publication 21.12.2015


We take over the design of your company portrait with a standardized layout. You only deliver text and picture contents. Please ask your account manager for additional information regarding the process and dates.

DeliverablesSend logo as vector file (Illustrator or Freehand) or TIF in 300 dpiresolution via eMail to your responsible Account Manager.

Dates Date of Publ. Advert. Ddl.

Year Planner 2016 7/12 15/11

Ad pages Formate Rate

4c Company portrait 2 pages Standard Layout 7,000

1/1 page DIN A4 + 5 mm bleed 6,000

Cover pages 2-3 DIN A4 + 5 mm bleed 9,000

Logo Formats Rate

4c 70 x 40 mm 1,500

110 x 65 mm 3,000

R Ü C K B L I C K | E I N B L I C K | A U S B L I C KO P P

H e r s t e l l e r

D i s t r i b u t o r e n

S y s t e m h ä u s e r

20Subheadline 20

Print

Technical Specifications www.it-business.de

W By mail Please send your data carrier along with the

filename, sender details and a binding proof/printing proof to:

Vogel IT-Medien GmbH Anzeigendisposition IT-BUSINESS August-Wessels-Str. 27 D-86156 Augsburg Telephone: +49 821 2177-202

W Data delivery 1. Label the file/folder as follows: ITB_Client_Issue (Example: ITB_IBM_2211)

2. Transmission of data:

Login: ftpuser Password: vit

W File formats Please send print optimized pdf files or open mac/

pc files of current layout or illustration software.

Data deliveryW Colour composition Maximum exhaustive sum for four colours is for

neutral picture areas 290%.

W Colour separation Coloured pictures have to be made in CMYK, special

colours (HKS or Pantone), DCS2-formats and duplex, triplex, quadroplex have to be separated in CMYK.

W Picture resolution 60 raster units, 300 dpi

W Printing colours Only use printing colours of the european colour

scale (Euro scale) for offset print in DIN 16539. Only use original control stripes for copies and print in all colours, which correspond to the BVD-Fogra- standard.

W Proof The proof should be made on circulation paper or

paper with similar surface and colouring. Corrections without proof are to be marked

W Increase of tone quality The tolerances of increase of tone quality in print are

40%-area +/-3% 80%-area +/-2%

W Format IT-BUSINESS Magazine format 230 x 300 mm Type area 200 x 280 mm (3 columns)

W Format special publications Magazine format DIN A4 (210 x 297 mm) All formats only in side-cut

W Printing specifications Printing method Rotary offset (Heatset) Paper LWC glossary

W File construction A trim of 3mm is required for advertisements printed

in sloping way. Please note that important features of your advertisement are not placed next to the mar-gins (5 mm trim tolerance).

W Printing symbols Symbols for margin, folding and cutting have to be 3

mm outside the picture margin, the thickness of prin-ting symbols should not exceed 0,1 mm.

W Fonts Do not use system scripts or fonts electronically writ-

ten by the layout program. The minimum font size for negative font and raster font is 7 point.

W Lines and Frames Minimum thickness of line is 0,3 point or 0,1 mm

Online

21Online

The information Portal for the IT-Channel

Content-Online

Profile IT-BUSINESS.de 22

Lead Generation 23

Classic Online

Advertising 24 – 26

Newsletter Advertising 27

Promotion of your event 28

eBook 29

Whitepaper 30

Online advertorial 30 – 31

Company profile 32

Live Demo 33

Studio webcast 34

Partnerzone 35

Mobile 36 – 37

Technical Specifications 38

22

Online

IT-BUSINESS.de www.it-business.de

IT-BUSINESS.de – Online advertising from classic to multimedia

IT-BUSINESS.de is IVW certified

IT-BUSINESS.de is the information source in the inter-net that offers IT partners all sources of knowledge to be successful in the market.

IT-BUSINESS.de provides advertising customers with innovative forms of lead generation and additionally the complete media portfolio of a modern and target group orientated online offer.

Now you have the choice between classic banner for-mats, effective newsletter advertisement, outstanding sponsorings and innovative multimedia formats.

Lead GenerationLead Generation is developing into an important basicelement for successful B2B online marketing. It offersyou the possibility, with a broad offer of promotional ele-ments, to get into direct contact with potential custo-mers. That way you can support your sales departmentand reinforce your market position.

360°ChannelCom

munity

Leads Consu

lting

Magazin

Events

Onlin

e

Online

23Quality lead generation

On IT-BUSINESS.de information is transformed into relevant special interest knowledge. Every portal is a turning point where IT business partners meet.

Here, Only Relevant Contents Count.The Business Efficiency Portal IT-BUSINESS.de is an open information platform on the internet, focusing on the IT market. In a highly qualified editorial environment, vendors present their business activities and messag-es. The users find worthy information for their profes-sional demands: precise, fast, structured.

Qualified lead generation

To call off this valuable information (e.g. whitepapers & webcasts) the users registration is mandatory. That’s how you are able to follow up who exactly gets access to your provided information.

Thus you receive valuable knowledge about the reader and start into a direct dialogue afterwards.

leads

Information about the user■ name■ company■ complete address■ job position■ e-mail address■ telephone number■ company size

Advantages■ Detailed knowledge about user■ 1:1 dialogue■ Evaluation

Company/advertiser

Qualified leads

Marketing success becomes measurableTransparency & traceability

Performance data

participants in 2014

Target group:

24

Online

Classic Online Advertisement – Formats www.it-business.de

Skyscraper Standard/Expandable

The skyscaper is placed on the right hand side of the website and offers you another prominent opportunity to place your message on IT-BUSINESS.de.

Size: 160 x 600 pixMax. file size: 49KFormats: HTML, GIF, JPG, Rich Media

Leaderboard Standard/Expandable

The leaderboard is a big format banner at the top of the website. It places your advertising message prominentely and offers you enough space (Expandable with “expand/close-buttons” for a visually inter-esting design.

Size: – Standard 728 x 90 pix – Expandable 728 x 90 pix und 728 x 210 pix Max. file size: 49K

Content Ad/Video Ad (Rectangle, MPU) Standard/Expandable

1)

The content ad offers you the chance to advertise “in the middle of all happenings”, thus it reaches high awareness. The content ad expandable with its expand/close buttons ensures a visually interesting design of your advert.

2)

3)

1)

Halfpage Ad

This large-scale advertising format is placed on the right hand side of the website and is a very prominent ad in the direct field of view of the user.

Size: 300 x 600 pix Max. file size: 49K

1)

2)

3)

1)

Billboard Ad

The billboard ad is directly positioned under the horizontal na-vigation of the website and over the complete width of the content. With its prominent placement this ad attracts the users`high awareness.






Online

25Classic Online Advertisement – Formats

Hockeystick/Wallpaper

The Wallpaper occupies the complete top and right advertising are-as. By surface area it’s the biggest and most prominent possibility to advertise on the IT-BUSINESS information portal. The hockeystick is a combination of leaderboard and skyscraper and comprises only one part of the complete advertising area.

120 x 600 pix on the right

Peel Back

The Peel Back is an animated „dog-ear” which is embedded in the right top edge of the website and attracts the attention of the users via animation. As soon as the user clicks with his mouse on the edge, the Peel Back rolls back and shows off the hidden behind advertising area. When the user leaves the area, the Peel Back rolls back into the edge.

flash file with mouseover and integrated click tag 125 x 125 pix, expanded 400 x 400 pix

Sticky Ad (Skyscraper)

The particularity of the sticky ad is that it always stays in the visual fo-cus of the user, even if the user scrawls down the website. This ad-vertising format reaches high awareness, as the placement of the ban-ner plays a decisive role for a high click rate.

Brand Gate/Fireplace

The brand gate takes up the complete above, left and right advertising area of the website. It is the biggest (size) and the most prominent way to advertise.

above 980 x 90 pix

Fullsize Banner

The fullsize banner is the „workhorse“ in online advertising and is placed in the content areas of IT-BUSINESS.de. Due to its familiar measurements you can address the audience in a more confident way.

Size: 468 x 60 pix Max. file size: 49K

26

Online

Classic Online Advertisement – Formats www.it-business.de

Price list Online

ROS – Run on Site: Ad appears on all pages of IT-BUSINESS.de

ROC – Run on Category: Ad appears on all channelsand subchannel pages of the specified category ofIT-BUSINESS.de you chose.

All rates are quoted in € excl. VATAdditional special formats on request

Please note:When delivering a flash file please integrate a click-tag and deliver an additional GIF file, see technical specifications on page 38.

Cost per CPM ROS ROC

Billboard 160 200

Brand Gate/Fireplace 280 300

Content Ad (Rectangle) 155 170

Halfpage Ad 195 210

Hockeystick/Wallpaper 220 235

Leaderboard Expandable 140 155

Leaderboard/ Fullsize 120 130

Peel Back 140 150

Skyscraper 130 140

Skyscraper Expandable 140 155

Sticky Ad 140 150

Video Ad 155 170







Online

27Newsletter Advertisement

Online

Form of Advertisement 1 week 2 week 3 week 4 week

Top-Position 1,750 1,650 1,550 1,450

Billboard Ad 1,750 1,650 1,550 1,450

Medium-Position 1,250 1,150 1,050 1. 950

Standard-Position 1 & 2 1. 950 1.850 1. 750 1. 650

Skyscraper 1,750 1,650 1,550 1,450

Cost per cw in morning or midday delivery in €, excl. VAT

IT-BUSINESS Today Newsletter delivery twice/day to registered recipients. Please book either the morning or midday delivery.

Specification for text ads:

text characters: 300 characters incl. blanks Specifications for Fullsize Banner on page 25.

NotePlease note that outlook 2007/2010 only shows the first frame of animated GIF banners. Therefore we request to deliver a non-animated banner.

Top-Position

Medium-Position

Sky

scra

per

Placements in newsletters IT-BUSINESS Today

Standard-Position 1

Standard-Position 2

Fullsize-Banner (468 x 60 pix)

Skyscraper(160 x 600 pix) Fullsize-Banner or Billboard Ad (680 x 250 pix) or Text Ad

Fullsize-Banner or Text Ad

Fullsize-Banner or Text Ad

28

Online

Promotion of your event www.it-business.de

Do you have an event, a trade fair or a special occasion to restage in prominent position?

Make use of our event package to attract attention to your event and invite parti-cipants via effective marketing tools like premium event insertion, promotion box and newsletter.

Event package Rate

- including creation - rotation - placement on homepage & topic channels

- text ad or fullsize banner - placement in newsletter IT-BUSINESS Today

- detailed description - link - logo

3,000


Example premium event

Online

29eBook/Keyword Advertising

Erfolgreich online Verkaufen – Informationen

und wertvolle Tipps für Online-Händler

eBook

Durchstarten im Online-Handel

Powered by:

Verlags-Sonderveröffentlichung

Our editorial eBooks combine specialized information about a selected topic into a bundle. They serve the reader as an adviser or checklist for decision making.

With the eBook premium package you secure an exclusive topic for yourself which offers certain advantages:

9 Exclusive assignment to a certain topic

9 High profile in topic matching surrounding

9 Topic awareness

9 Lead generation

eBook premium package: exclusive & relevant

Benefits9 Exclusive promotion for 3 months9 Promotion box on cover page 9 Extensive lead generation incl. social media package9 100 leads

Promotion9 Highlighted presentation of eBook9 Mailshot to registered users9 Promotion on website

7,900

Social Media Promotion package incl.




All figures: november 2014

30

Online

Whitepaper www.it-business.de

In the IT-BUSINESS whitepaper database we publish corporate brand press releases with high solution potential and efficiency for the IT channel target group, i.e.

There‘s a basic principle for your Value Contents: The more neutral, technical and less sales orientated they are, the more likely the audience will read them.

You will reach a high success rate, if your potential customer perceives you as a future orientated and tech-nically competent supplier of solutions.

IT-BUSINESS.de can use and transform all kinds of document formats like DOC, PDF and PPT into the Whitepaper format.

Whitepaper Basis-Paket Basic Rate Cost/Lead (optional)

free 50

Whitepaper premium package

8,900




9 Lead generation


Social media package incl.



IT-BUSINESS@xing mit 4.802 members All figures: november 2014

Online

31Online Advertiorial/Landingpage

Place your advertising message with an advertorial on an exclusive landingpage.

In your individual area you can highlight your advertising message and present yourself as a compe-tent solution provider.

Online advertorial Rate for 3 months

10,500


Leaderboard

Skys

crap

er

Online advertorial /landingpage

Example: Dell Online Advertorial

32

Online

Company profile with product showroom

The extensive databank with pinpointed search func-tions offers reliable answers to the question „Who sup-plies what kind of solutions?” With your detailed pro-vider’s profile you are available with your contacts and an extensive company profile in the IT trade at any time. In addition we support you with a basic company pro-file installation free of charge.

Profile Services Price/Year

Basic profile gratis

Premium profile 1,800

Service option 240

Your company address is not lodged yet? Please contact your account manager.Control the success of your profileWith our IT-BUSINESS customers’ portal you ensure the topicality of your company data and have an overview about the number of accesses to your profile. We ensure the data administration of your company on request.

Example: company profileExample: company profile





Every action in the company profile creates a

teaser on the starter page of IT-BUSINESS.de! !All rates are quoted in € excl. VAT

Online

33Live Demo www.it-business.de

With the IT-BUSINESS Live Demo you reach the IT part-ners directly and live on the workplace. A successfully established interactive communications platform offers you the possibility to contact your target group directly via internet and to generate high attraction on your in-formation within an interested auditorium.

Exclusive-Livecast Partnership

approx. 1 hour + 15 min. soundcheck

Promotion

Administration & Services

6,900 *

Co-Marketing Discount inclusive

5,520

Combi-Livecast

Conference-Double-Feature: two partners in a Partner-Conference per partner6,000 *

Combi-Livecast Channel & Decision maker: IT-BUSINESS.de + Insider-Portal 12,500 *

All rates are quoted in € excl. VAT* Co-Marketing-Discount!

After verifiable delivery of the personally for you designed HTML-Mailing to your partners and customers, you’ll get a 20% discount.





9 Lead generation






34

Online

Studio-Webcast www.it-business.de

Combi-Briefing Channel & Decision maker

Services see IT-BUSINESS Partner Briefing Additional Search-Sites expert-Briefing (target group IT- decision maker)

11,900


IT-BUSINESS Studio Webcast

Briefing for the presenters + Make-up

Real time composing of presentation/speaker/artwork via bluescreen Post production 7,900

IT-BUSINESS Studio Webcast You want to personally convince potential partners of your products and solutions? IT-BUSINESS offers you the recording and promotion of your presentation in terms of a partner briefing. Our professional team will personally train you on your video cast of your presen-tation in our inhouse TV studio. Then we publish and promote the IT-BUSINESS Partner Briefing on IT-BUSINESS.de.


IT-BUSINESS@twitter mit 8.333 followern







9 Lead generation



Online

35Partner Zone

IT-BUSINESS Partner Zone – your own microsite embedded into an editorial context

The “Partner Zone” on IT-BUSINESS.de is an individual area, that you can cus-tomize to your demands. In your Special Zone not only can you promote your advertising message, but also you have the possibility to present yourself as a competent solution partner with your Whitepapers, Webcasts or other multi media contents, as well as news, dates and appointments etc.

Because of the automatic input of editorial content related to your company, the user gets an extensive overview of your company’s solution competence.

Partner Zone – Premium Rate for 3 months

- Logo - Link to vendor profile - Promotionboxes: additionally promoted Whitepapers,

Webcasts and software downloads - Testimonials - Link to events - Listing of Whitepapers und Webcasts - Advertorial

22,500

further month: 4,900


Leaderboard

Skys

crap

er

individual content

campaign logo

Example Premium Partner Zone IBM/Azlan


9Image & Brand Awareness

9Product & Solution Competence

9Partner Recruitment

9Direct increase in sales

36

Online

The mobile IT-BUSINESS offer www.it-business.de

W Mobile Internet is trendyThe usage of editorial contents on mobile devices has spread quickly and the interest in mobile access has continuously risen during the last three years. Further increase in the next two years is predicted (Source: BDVW e.V.)

W Consumer adoption in B2B In a B2B decision makers research initiated by Vogel Business Media more than 65% of the interviewees in-dicated to use an internet ready mobile device for busi-ness purpose.W Mobile advertisingThe mobile offer of “it-business” is completely indepen-dent of special end devices and thus available without any restrictions.W Advantages of mobile banner advertisement

Face-to-face: Your advertising message reaches the decision maker on its own smartphoneHigh awareness: There is just one single advert per pageHigh response: the exclusive character of the advertisement ensures a high click rateInnovative and modern prolongation of your print and online campaign.

Format Size (pix) Placement Price per month

Mobile Banner 1 216 x 36 Run on Site 950

Mobile Banner 2 216 x 36 Run on Site 750 All rates are quoted in € excl. VATFile size: 3KB, please deliver a non-animated gif or jpg file, no flash files

Online

37Mobile

The IT-BUSINESS App – making adverts a real experienceWith the IT-BUSINESS Kiosk App users of Apple iPad and in 2012 users of android tablets are able to read the complete digital issues of the magazine mobile. Users of the app can buy the magazine for just 1,59 €. The download of the magazine is free for registered users of IT-BUSINESS.deEspecially for you: your advert in the tablet version of IT-BUSINESS.de can be enriched by rich media conten-ts like e.g. links, videos, HTML etc.

Format Product range Price

Multimedia advertcontents, e.g. - external links - video files - audio files - picture gallery

490

Sponsoring of singlerich-media-paper

contents, e.g. - external links - video files - audio files - picture gallery

on request

Content Ad 320 x 365 pix 950


Hint:Personalized QRcode leads to personalized landingpage

Advantages of advertisement in a rich-media-paper

38

Online

Technical Specifications www.it-business.de

Technical Specifications for Online Advertising

W Data Delivery Per E-Mail: At least three days before the start of the campaign to: [email protected] Via the Vogel Customer Center: Here you can upload and administer your data yourself and control the success of your campaigns in real time. URL: https://www.kunden.vogel.de You will receive your personal password as soon as your order has come in. For further questions, please contact your account manager.

Alternative Text You do have the possibility to integrate text on mouse over action into the banner through the alternative text. Please state the text you want to include, additionally.

Text AdsText Ads for newsletters and the website have to be sent to the following E-Mail address at least three days before the date of publication: [email protected]. Please communicate to us the address of the link, the time period you want to book, the previously agreed ad-vertising spaces and the contact person.

Newsletter BannerPlease note that outlook 2007 only shows the first frame of animated GIF banners. Therefore we request to de-liver a non-animated banner. !

W General Technical Details for Banners

Data Formats HTML, GIF, JPG, Rich Media

Data size Please take the stated data sizes (p. 25/26) into account.

Link for the Landing Page Has to be named for every

banner.

Redirect-/ Third-Party Advertising Adserver is possible (customer‘s responsibility)

Flash-banner Please send an additional GIF file. Use the following Click tag: on (release) { getURL(_level0.clickTag, „_blank“); }

Please modify the clicktag when using multiple URLs :

1. Clicktag: getURL(_level0.clicktag1, „blank“); 2. Clicktag: getURL(_level0.clicktag2, „blank“); ... The counted clicks are reported in a sum.

PRINT Events

39Events

Content – Events

Vogel IT-Akademie Contacts 40

Profile 41

Conferences 42

Summits 43

Special Formats 44

Distri-Award &

Night of IT-BUSINESS 45

Gemeinsam erfolgreich.

40

Events

Contact person www.akademie.vogel-it.com

The Vogel IT-Akademie looks after the events of all Vogel IT-Medien brands.

W Contact person Vogel IT-Akademie

Daniela SchillingExecutive Manager+49 (0) 821 2177-200 [email protected]

Marlene Stelmach Event Manager +49 (0) 821 2177-123 [email protected]

Lisa Seifert Junior Event Manager +49 (0) 821 2177-171 [email protected]

Jessica Krist Event Manager +49 (0) 821 2177-127 [email protected]

Alexander Konrad Multimedia & Technical Advisor +49 (0) 821 2177-295 [email protected]

Eva KanzlerSenior Event Manager +49 (0) 821 2177-203 [email protected]

Nadia Richter Event Manager +49 (0) 821 2177-254 [email protected]

Sarina KemmingJunior Event Manager+49 (0) 821 [email protected]

Svenja Mohn Senior Event Manager Deutschland / Schweiz+49 (0) 821 2177-149 [email protected]

Stéphanie Céline Taubenberger Event Manager +49 (0) 821 2177-119 [email protected]

Esther Halder Event Assistance +49 (0) 821 2177-108 [email protected]

PRINT Events

41Profil

Vogel IT-Akademie – Successful together!

Based on a good partnership, our events offer your target group the highest beneficial value.

As a partner of the Akademie, you are involved in planning the event early on. Prior to the event, we discuss the goals and topics of the event in our partner-meeting. Here, we aim to assure that you reach your goals for your business and, at the same time, warrant the best benefit possible for our guests.

Our event formats:

Conferences One day of keynotes, lectures, workshops, roundtables and best practices, accompanied by an

exhibition. 1,000 – 1,200 guests get more information on the newest trends and technologies on five locations in Germany and Switzerland.

Summits Two-day-event for representatives of the managing staff filled with keynotes, discussion panels,

think tanks and case studies as well as best practices. Here, you can discuss strategies, technologies and future trends. Also, you have the ideal opportunity for networking and making new contacts.

Live-Demos With our webinars, you reach interesting and interested IT solution partners directly at their desk

– live! This way is an exceptionally time-effective way to reach your target group.

Seminars & Workshops Independent speakers transmit their knowledge on topics taken from practice to a small group of

guests in charge of the IT in companies.

For the past fifteen years, the Vogel IT-Akademie proved its ability to spot new trends early on and gathered experience in creating innovative events that meet IT solution partners’ demands, supporting them to apply their new knowledge to their business.

A short review speaks for their success: Over 30,000 thrilled participants attended the events since the Akademie’s beginning.

42

Events

Conferences www.akademie.vogel-it.com

Your benefits:

9 Target group oriented formats

9 Valuable dialog with clients and partners

9 Business opportunities for both new and existing projects

9 Broad PR and marketing campaign

The Vogel IT-Akademie’s conferences are issue driven events where manufacturers, distributors, system part-ners and end-users meet to share their thoughts on di-verse IT topics.

Experts from economy and science illustrate their ex-periences in independent keynotes and highlight new trends in technology and practice. The ideal mixture of lectures, matchmaking as well as an accompanying ex-hibition provides the ideal platform to present your in-novative solutions and to highlight your references to an interested audience. Here, you have a great oppor-tunity for networking and getting into direct contact with your target group.

We offer additional formats to allow you an even deeper interaction with more intensity with your target group:

Within 45 minutes, you develop concrete and practicable solutions together with up to 20 participants.

Within 45 minutes, up to 12 participants exchange their views and share their experiences on a topic chosen by you.

Your end-users and IT partners talk about their experiences with your solutions by presenting a concrete project.

Events Dates / Venues* Partnerships ** Germany

Partnerships** Switzerland

21/04 Hamburg 23/04 Neuss 28/04 Munich 30/04 Frankfurt a. M.

27/05 Pfäffikon SZ

Platin 35,900Premium 24,900 Classic 19,400 Basic 11,500 Light 7,500

Platin 18,500Premium 13,900 Classic 11,500 Basic 7,500 Light 5,500

16/06 Frankfurt a. M. 18/06 Neuss 23/06 Munich 01/07 Hamburg

22/10 Pfäffikon SZ

Additional packageWorkshop 7,900Roundtable on request Target group 200 – 250 end-users and solution partners per venue

All rates quoted in €, excl. VAT

Additional packageWorkshop 3,500Roundtable on request Target group 200 – 250 end-users and solution partners per venue

Prices in CHF excluding VAT. When booking, the current exchange rate on the day of booking applies.

15/09 Neuss 17/09 Frankfurt a. M. 23/09 Hamburg 01/10 Munich

22/10 Pfäffikon SZ

* Subject to alterations ** Co-marketing discount: You get a 10% discount on your partnership fee if you bail your VIP card contingent. This isn’t valid for workshops, roundtables and best practice lectures.

PRINT Events

43Summits

The top managers of the IT sector meet at the IT-BUSINESS Executive Summit. The guest form the agenda – with top class impuls-lectures and discus-sions – for two day on an exclusive location. Next to the vivid exchange of opinions and experiences, there’s a keen focus on pushing each other’s network and stra-tegies from partners and vendors alike – all having eit-her an economic, scientific or political background. 2015 topic is »Future Thinking, Future Living, Future Busi-ness«.

rd and 4th February 2015, Schloss Fuschl, Salzburg

participants: invited individually

board representatives of the top IT service providers and system vendors

Partnership: € 13,500 for one representative attending the event

€ 19,500 for two representative attending the event

The »HOSTING & SERVICE PROVIDER SUMMIT 2015« highlights the challenges and chances for hoster and service provider. An exclusive circle of high ranking guests will discuss their experiences in the fields of hosting and service providing. The main focus of the event is clearly networking, practicability and, as men-tioned, the exchange of experiences. The event’s part-ners will present concrete case studies and best prac-tices together with their end-users and IT-partners. The summit ends with an exclusive highlight, the awarding of the »HOSTING & SERVICE PROVIDER AWARD 2015«.

st and 22nd 2015, Villa Kennedy*****, Frankfurt a.M.

participants:

providers, Hoster (ISPs), data center providers, colocators, service providers of big companies as well as computer retailers who intend on broadening their portfolio by offering service providing (VARs, ISVs, web solution provider)

Partnerships*: Premium: 18,500 | Basic: 8,500

When talking about Enterprise Mobility, you no longer wonder IF it is advisable to start projects but rather HOW you can launch them successfully. By using con-crete examples taken from practice, the »ENTERPRISE MOBILITY SUMMIT« spans a wide range from front and backend over device and infrastructure management to securing mobile data. Highlight of the event: the exclu-sive presentation of the ENTERPRISE MOBILITY STUDY’s results as well as awarding the »ENTERPRISE MOBILITY AWARD 2015«.

th and 9th 2015, Villa Kennedy*****, Frankfurt a.M.

participants:

- Decision makers from corporate- users and public sectors who are responsible for mobilizing business processes and/or integrating mobile workforces as well as the infra- structures’ management. - Decision makers from service providers who have a high solution center in the area of enterprise mobility

Partnerships*: Premium: 18,500 | Basic: 8,500All prices excluding VAT. *Co-marketing discount: You get a 10% dis-count on your partnership fee if you bail your VIP card contingent.

44

Events

Special Formats www.akademie.vogel-it.com

Prices in € plus value added tax. * Co-Marketing-Discount! You get a 10% discount on your partnership fee if you bail your VIP card contingent. This isn’t valid for workshops, roundtables and best practice lectures.

W Seminars

W Corporate Events

You would like to provide an effective training for your employees and partners, matched with your companies requirements? Our exclusively books independent and experienced speakers. Thanks to a small number of participants, we ensure an effective training and extensive exchange of experiences.

IT service providers.

You would like to convince (future) customers or partners of your competences and solutions within the scope of your own event – but you don’t have the capacity for an event- management and support service? We gladly help you conceptualize, organize and host an event according to your needs and wishes. Your benefit: A qualified event consulting, exact budgeting and extremely high prospects of success.

Example

GEBRAUCHTWAGEN

PRAXIS

Unternehmen. Verantwortung. Gesellschaft.CSR MAGAZIN

Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de

You choose the channel, we provide the knowledgeIf you search for qualified expert knowledge you’ll discover quickly and unerringly all you need on our innovative media platforms. Vogel Business Media is one of the leading specialized media publishing houses and links people to markets. Choose your preferred and most effective way of the diversity of knowledge transfer in print, online or events. Make use of the trade magazines, information services, online media, mobile offers, Apps, reference books and our huge offer in services and events. Just connect yourself!

PRINT | ONLINE | EVENTS | SERVICES

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