100%Open 2015

The DNA of the Open Enterprise

Roland Harwood 100%Open, 21/4/15

21 April 2015 1

© 100%Open 201521 April 2015 2The Birthday Paradox

What are the chances that two people in this room

share the same birthday?

100%Open 2015Birthday Paradox

21 April 2015 3

The probability of 2 people sharing the same birthday is over 50% with just 23 people in a group, 99% in a group of just 57 people, and with 200

people it is 99.9999999999999999999999999998%.

100%Open 20153 Minute JV

21 April 2015 4

“A new idea is nothing more or less than the combination

of old elements.”James Webb Young

100%Open 20153 Minute Joint Venture

1. Turn to somebody you don’t know.

2. Introduce yourselves to each other.

3. Find something you could do together.

4. Give your joint venture a name.

3 Minute JV

© 100%Open 2015Give > Get

721/04/2015

“Connect on your similarities, and benefit from your differences.”

Valdis Krebs

© 100%Open 201521 April 2015 8Open Innovation is…

Innovating with partners by sharing the risks

and the rewards.

© 100%Open 2015100%Open Innovation Process

21 April 2015 9

BARCLAYS

Co-created a new

open innovation

strategy that was

approved by CMO

and currently in

process of

implementation

and training.

P&G

100’s of consumer

insights identified

based on analysing

and coding

10,000’s social

media comments

from 6 countries.

E.ON

Sourced and co-

created new £10m

ideas with 5000

customers

including an E.ON

electric vehicle

breakdown

recovery service.

LEGO

New online

platform with

500,000

customers leading

to several of the

most profitable

recent product

launches.

OXFAM

Flexible giving app

co-created and

prototyped with

Oxfam donors and

customers and

now in the process

of being built.

CARLSBERG

Successfully

launched

Somersby Cider

reaching 20% of

the Swiss

population without

traditional media.

IDEATEwith your crowd

in responseto insights

LISTEN& extract

insights fromconsumers

FRAME& designfocused

challenge

TESTideas &design

concepts

REFINEthe bestconcepts

pre-launch

LAUNCH& evaluate

your productor service

© 100%Open 2015Case Study – The LEGO Group

We helped LEGO create their open innovation strategy and develop an ideas

platform rolled out to all employees and to an external community of 1 million people.

21/04/2015 10

100%Open 20152 degrees of Separation

21 April 2015 11

"There are more smart people outside your

company, than within it. It’s the law of numbers.

Be adaptive.”

Reid Hoffman

100%Open 2015Case Study – P&G

21 April 2015 12

Each search has summary sheet…

Global search of 250,000+ high growth companies globally and secure development of opportunities through an “Innovation Airlock” leading to £8.5m in new partnerships.

Innovation Radar & Airlock Search

1000 companies > 200 vetted > 100 recommendations > 8 deals…which can be drilled into for detailed info.

100%Open 2015Explore > Extract > Exploit

21 April 2015 13

“Innovation is a

U-Shaped Process.”Paul Vanags

© 100%Open 2014Case Study - Oxfam

We worked with Oxfam to train their senior leadership team in innovation and to

design a new innovation toolkit an award winning internal innovation platform.

21/04/2015 14

100%Open 2015Open Innovation Principles

21 April 2015 15

“Nearly every problem has been solved by someone,

somewhere. The challenge of the 21st century is to

find out what works and scale it up.”

Bill Clinton

100%Open 2015 16Case Study – Interface

21 April 2015

Interface are a $1bn carpet company driven by environmental sustainability and helped them developed a new carpet tile made out of recycled discarded fishing nets.

© 100%Open 2015Peripheral Vision

1721/04/2015

“Innovation is a by-product

of engaged networks.”Verna Allee

© 100%Open 2014Colombia CO4

CO4 is a government-led national programme with 12 of the largest companies in

Colombia on 30+ innovation challenges to source solution providers globally.

21/04/2015 18

100%Open 2015

1. Setting the innovation strategy – Vectors, Co-Lab Test

2. Finding unmet needs – Personas, Unmet Needs, Blueprint

3. Discovering new ideas – Co-Creation Techniques, Ideas Jam, Insight Crowd

4. Building prototypes – Prototyping Techniques, Prototype Evaluator

5. Developing propositions – IP Strategy Tool, Airlock, Sketch Templates

6. Making business models – Open Innovation Metrics, Business Model Canvas

100%Open 2015100%Open Toolkit

21 April 2015 21

www.toolkit.100open.com

100%Open 2014Toolkit

21 April 2015 22

1. Co-Lab Test

100%Open 201521 April 2015 23Collaboration Styles

Introduction

Everyone has a role to play

when it comes to

collaborative innovation,

but individuals need to

know where they fit in a

team.

This diagnostic tool

assesses people’s

collaboration skills and the

balance of such skills

within a team, company or

partnership.

100%Open 201521 April 2015 24Co-Lab Roles

Activators

CultivatorsInfluencersExplorers

ProducersConnectors

100%Open 2015Co-Lab Roles

Explorers

You're great at:

• Being creative and inquisitive

• Original thinking & testing different concepts

• Spotting insights

But watch out:

• Can be prone to over-excitement and a lack of focus

21 April 2015 25

100%Open 2015Co-Lab Roles

Connectors

You're great at:

• Spotting similarities or differences

• Brokering new opportunities

• Taking interest in others

But watch out:

• Can be distracted and unaccountable

21 April 2015 26

100%Open 2015Co-Lab Roles

Producers

You're great at:

• Understanding everyone's diverse motivations

• Navigating challenges

• Communicating with sensitivity

But watch out:

• More interested in the process than results

21 April 2015 27

100%Open 2015Co-Lab Roles

Activators

You're great at:

• Leading by example

• Mobilizing others

• Communicating with authority

But watch out:

• Can stifle innovation by jumping into solution mode too quickly

21 April 2015 28

100%Open 2015Co-Lab Roles

Cultivators

You're great at:

• Empathy

• Intuition

• Inspiring others

But watch out:

• Can blend into the background and lack confidence

21 April 2015 29

100%Open 2015Co-Lab Roles

Influencers

You're great at:

• Encouraging others to open up

• Understanding what's important to others

• Communicating persuasively

But watch out:

• Tendency to exaggerate details or dominate

21 April 2015 30

100%Open 201321 April 2015 31Co-Lab

6 Social Collaboration Archetypes

I n n o v a t i o n

Co

ll

ab

or

at

io

n

Ideas Impact

Individual

Group

Activator

CultivatorInfluencers

Explorer

Connector Producer

Reference: Jankel Collaboration IQ

100%Open 2014 32Co-Lab Test

21 April 2015

100%Open 2014Toolkit

21 April 2015 33

www.100open.com/co-lab-test

100%Open 2014

2. Innovation Airlock

21 April 2015 34Toolkit

100%Open 2014Innovation Airlock

The Innovation Airlock’s job is to encourage and facilitate

collaboration between two organisations by providing:

1. Insulation - For confidential information in both

directions – entering into NDAs, receiving

confidential information without communicating

anything inappropriate or too early

2. Coaching – Helping both Challenge Holders and

Innovation Partners to compellingly represent their

needs and offers to each other in a common language

3. Simplicity – Reducing the administrative and

logistical challenges of the many separate dialogues

with other Innovation Partners

4. Process facilitation – Leading the dialogues through a

defined series of steps over a defined time period

towards their intended conclusion

21 April 2015 35

100%Open 2014Innovation Airlock

21 April 2015 36

100%Open 201547 Dots

21 April 2015 37

“We shape our tools and thereafter our tools

shape us.”

Marshal McLuhan

100%Open 201547 Dots

21 April 2015 38

100%Open 2014Future Predictions

1. Open innovation is rapidly moving from

marginal to mainstream business practice.

2. The sweet spot for open innovation is where

brand and marketing meets R&D.

3. The crowd economy will double in size every 18

months for the foreseeable future.

4. Focus on FMCG, financial services, media,

government, academia, manufacturing,

automotive, energy, transport.

5. Success requires courage, empathy, participation

platform and tools, relinquishing of some

control, and trusted partners and networks.

21/04/2015 39

© 100%Open 201221 April 2015 40Give Get

“From what we get, we can make a living; what

we give, however, makes a life.”

Arthur Ashe

100%Open 2014

Thank You

21 April 2015 41

Roland HarwoodCo-Founder & Managing Partner

100%Open | Somerset House | London | WC2R 1LA | UKPhone: +44 (0)20 7759 1050 | +44 (0)7811 761 435Email: roland@100Open.comWeb: www.100Open.comTwitter: @rolandharwood @100Open