all things local

The Patch homepage features town-specific content curated by a professional local editor. It includes quick access to the latest local news and business listings. Our substantial “Local Voices” section invites you to keep up with the local conversation.

Local conversations

Local Voices

Regional news

Local professional editor

Patch makes local life easier by giving you quick access to the information most relevant to you. Providing comprehensive and trusted coverage of individual towns, we take a community-minded approach to news and must-know info. Users visit Patch for breaking stories, neighborhood events, blogs, local business reviews, conversation and more.

Each Patch site is run by a full-time, professional editor and team of contributors, including reporters and bloggers. They report breaking news, business openings, school news and spotlight ordinary neighbors doing extraordinary things.

TOWN NEWS

No matter what’s going on in your town, we’ve got it covered. Visit Patch to post photos and videos from around town, or see what your neighbors are up to.

comScore, April 2012

COMMUNITY

We provide a full calendar of community happenings and make it easy for anyone in town to add their own event to the calendar – for free.

EVENTS

Our researchers collect detailed information and photos of hundreds of local businesses, organizations, government offices and public parks. It’s a comprehensive local directory with ratings and reviews at your fingertips.

DIRECTORY

all things local

Patch is one of the top five online local and regional properties – and currently serves more than 10 million users per month

Local news

Local events & announcements

Patch Homepage

Local businesses

According to user surveys, the majority of Patch readers have lived in their communities for at least five years. With 87% of users being local, you’ll reach a relevant audience with social-media savvy and loyalty to local businesses.

REACHING YOUR DESIRED AUDIENCESince 2001, Internet consumption has increased 160% in the United States. With 51 billion in advertising dollars moving online, Patch is the future of local advertising.

YOUR CUSTOMERS ARE MOVING ONLINE

have children42%

of visitors are married

75%have shared content with

friends and family

72%are highly interested

in patronizing local businesses

73%consider themselves

passionate about civic engagement

31%are women54%

79%Of consumers say the Internet is a significant source of local news and information.

The income of Patch readers is

the national average2.3xof traffic

is local87%

Online

T.V.

Radio

Magazine

Newspaper

21%

-14%

-19%

-31%

160%

86% Of purchases are local – they are less than 10 miles from home.

Pew Research, April 2011 Patch Internal Data, November 2010

Advertising with Patch is an affordable way to be seen by your community. Your business is visible around the clock across several pages. Ask about our customizable advertising packages.

THE PATCH DIFFERENCE

• Gain access to an interactive and engaged audience living in your community • Increase visibility of your business with 24/7 online advertisements

TARGETED LOCAL AUDIENCE

• Advertising on Patch has measurable benefits – we’ll show you how many people viewed your ad or clicked through to your website

• Knowing these results helps improve your ad’s performance

MEASURABLE RESULTS

• The technology experts at Patch will answer your online questions• Customizable packages are available and can be tailored to your business needs

PARTNER WITH ONLINE SPECIALISTS

• Advertise for 1 month on Patch at the cost of 1 day in a newspaper • Free creative services to design a custom ad for your business • Choose the ad unit most appropriate for your advertising budget

AFFORDABLE

Specifications

The ad did wonderfully - it generated more phone calls, it generated more tours - people have actually mentioned [that] they have seen us on Patch.

Banner advertisements offer high exposure for your business and help you drive customers to the website of your choice. There are a variety of opportunities to suit any budget, all of which provide branding exposure for your business.

Homepage

Article Page- Doreen Gills | Cradles to Crayons | Owner

AD UNIT NAME SIZE (pixel width x height)

MAX SIZE(weight)

FILE TYPE SUPPORTED

RESOLUTION COLOR MODE

STANDARD BANNERS

Leaderboard 728 x 90 40k jpeg / gif / png / swf 72 dpi RGB

Slot 1 300 x 60 30k jpeg / gif / png 72 dpi RGB

Slot 2, 3 & 4 300 x 250 40k jpeg / gif / png / swf 72 dpi RGB

Slot 5 300 x 100 30k jpeg / gif / png 72 dpi RGB

Slot 7 300 x 60 40k jpeg / gif / png 72 dpi RGB

Let the community see the face of your business with a personalized video profile. Show off your products and services while engaging potential customers. Filmed and edited by our professional crew, this video will rotate across the Patch site and is yours to keep.

VIDEO PRODUCTION

Patch offers a range of easy-to-use products to suit your business needs. Take a look and find the product that is right for you.

• Arts & Entertainment• Automotive & Boating• Community Resources• Food & Dining• Government• Health• Real Estate

• Schools• Services• Shopping• Sports & Fitness• Travel & Transportation• Nightlife

ENHANCED BUSINESS PAGEEnhancing your standard business page is an impactful way to engage potential customers through personalized messages and video – giving your business increased exposure.

NEIGHBORING LISTINGNeighboring listings allow a business owner to access nearby communities with their business page. By placing your listing in the neighboring Directory, you expose your business to nearby customers who might be interested in your products or services.

ARTICLE SPONSORSHIPReach a targeted audience by sponsoring a news section. Choose from Government, Police & Fire, Sports, Opinion, Arts, School News or Business.

LOCAL PATCH NEWSLETTER SPONSORSHIPSponsor our Daily Newsletter and reach hundreds, if not thousands, of local residents right in their email inbox. We’ll create and distribute your banner to every newsletter subscriber on a daily basis.

DIRECTORY CATEGORY SPONSORSHIPChoose your category and be the EXCLUSIVE SPONSOR for that section of business listings.

CLAIM YOUR LISTINGInstantly connect to the Patch community when you claim your business page. Upload business photos, respond to customer reviews, create announcements and events, and link to your own business reporting dashboard. Claimed listings are four times more likely to get rated – and the best thing is – claiming your listing is free.

Free!

Jason WilsonJulia B. Fee Southby’s International Realty

President

Patch has brought us right into our patients’ homes. There is increased awareness of who we are and it has increased our business.

Since we first started [with Patch] we have gotten over one hundred thousand impressions and that is a great turnout for us.

John KacewiczRhode Island

Orthodontic GroupPresident

The neighboring villages have discovered me through [Patch] and mention it when they come in the door. It really puts my name in front of people’s faces a lot more often than reading the newspaper once a day.

Daniel DamesekWild Greens

It’s really nice to have hard data to show how many people have visited [Patch], how many saw our ad, and how many people actually clicked through into our website from that ad.

Brandi BeckleyDowners Grove

Park DistrictPublic Information

Supervisor

Owner

all things local