dave douglas, ebow, dmx dublin 2014 - build it. they don't come
DESCRIPTION
You've created a new site. You've painstakingly managed the project. It looks great. And then... nothing! Its a marketer's worst nightmare. Find out how to get your website delivering great results post launch in an open discussion forum with Dave Douglas.TRANSCRIPT
I N T R O D U C T I O N
ebow calibre
lifelines
website
3rd party
mobile
testing
search
social
A/B testing
CRM
analytics
CRO
actions
tweak
S T R A T E G Y & I M P L E M E N T A T I O N
acquire
Organic search, PPC, content, email, referrals
Propositions, UX optimisation, content and email
A/B testing, segmentation, UX
conversion optimisation, all platforms
Loyalty, email remarketing, reviews & engagement
} Acquisition
} Conversion
Awareness
Consideration
Intent
Sale
Retention
Informational
Transactional
Relationship
Language
roadmap
Urgent & quick wins !
PPC optimisation Technical SEO fixes Copy optimisation
Email re-design UX fixes
Goal funnel optimisation !
!mobile & tablet
!Mobile optimisation
iPhone app Android app
Responsive website !!!!!!
content & personalisation
!Segmentation
Strategic content marketing
A/B testing !!!
loyalty & retention !
Recommendations Reviews
Loyalty & rewards Customer service
Social media !!!
Q1Q2
Q3Q4
continuous measurement, optimisation & tweaking
Digital Plan
000’s Dec Jan Feb March April May June July Aug Sept Oct Nov
Product 1
Product 2
Goal 1
Goal 2
Site Visits
Return Visits
Total
The numbers Total monthly KPI
Digital Plan
Q U E S T I O N S A N D A N S W E R S