10 DATA INSIGHTS FROM DMX DUBLIN 2014

ON THE DAY THE INTERNET CELEBRATED ITS 25th BIRTHDAY, DMX DUBLIN ENTERED ITS SECOND YEAR. ALL AT CKSK WOULD LIKE TO CONGRATULATE THE ORGANISERS AND SPEAKERS FOR A SUPERB DAY OF INSIGHTS AND ILLUMINATION. !

HERE ARE SOME INSIGHTS WE GAINED.

60% OF iPAD USERS DON’T HAVE AN iPHONE

SIMON DUPUY : EXPEDIA

IRONICALLY, 1 IN 6 PEOPLE ON THE CHANNEL 4 DATABASE CLAIM THEY DON’T WATCH TV.

JONATHAN LEWIS : CHANNEL 4

65% OF PEOPLE HAVE TV ON IN THE BACKGROUND WHILE USING OTHER DEVICES AS THE FIRST SCREEN

RUTH McENTEE : GOOGLE

75% OF ALL VISITS TO DISTILLED MEDIA SITES

ARE NOW VIA MOBILE

BRIAN FALLON : JOURNAL.IE

ONLY 20% OF PEOPLE KNOW WHAT THEY WANT TO BUY

WHEN THEY VISIT AN E-COMMERCE SITE

FACEBOOK

WIKIPEDIA RANKS ON PAGE 1 FOR 99% OF ALL SEARCH TERMS

BRENDAN JACKSON : iPROSPECT

BANKING IS RANKED THE LOWEST OF ALL INDUSTRY CATEGORIES FOR TRUSTWORTHINESS15%

EDELMAN TRUST BAROMETER 2014

40% OF ALL GROCERY SHOPPING TRIPS NOW INVOLVE A MOBILE TOUCHPOINT

JON EWING : DUNNHUMBY

“DEAR MOBILE PHONE COMPANY PLEASE

INVENT AN UNSEND MY TEXT OPTION”

THESE TWEETS PEAK SATURDAY NIGHTS AND SUNDAY MORNINGS

STEPHEN O’LEARY : OLYTICO

AND FINALLY !

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THE FOOT LONG SUB MEASURES ONLY 11 INCHES

KEVIN KING : EDELMAN

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