Post Graduate Certificate Program in Business Management

IMT Ghaziabad

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Contents

• Broad Contours

• Who Should Attend

• Unique Features of Program

• Program Modules

• Detailed Program Contents

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Broad Contours

Program Directors :Prof. Rajiv R Thakur and Prof. Jayanti Rajan

Duration : 1 Year

Eligibility : Working professionals with an minimum experience of one year, who are graduates (10+2+3 or equivalent) in any discipline.

Schedule : Tuesday & Thursday - 6.30 to 9.30 PM

Fees : Rs. 1,50,000/- (This does not include campus visit expenses)

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Who should attend?

• Exclusively designed for professionals who are at early stages of their career – Working Professionals with minimum one years of work experience

– Professionals with 1-5 years of experience would be given preference in selection

• Professionals looking to acquire managerial skills to accelerate their career growth

• Professionals looking for a rigorous management program from a reputed management institute

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Unique Features Pedagogy Designed with a mix of experience sharing, real life case discussions, assignments

and industry/research based projects besides the lectures in class

Business leaders from different industries would be invited to share their experiences

Campus Visits 3-day IMT Ghaziabad Campus Module at the start of the program

3-day IMT Ghaziabad Campus Module at the end of the program.

Certification Graded Post Graduate Certificate of Successful Completion from IMT Ghaziabad

Exclusive Offering on Career Management

Workshop on Own Career Management & Growth

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Program Modules

1. Economics for Managers 2. Statistics for Managerial Decisions 3. Human Resource & Organizational Behaviour 4. Marketing Management 5. Managerial Accounting and Control 6. Managerial Finance 7. Production and Operations Management 8. Management Information System 9. Strategic Management 10. International Business 11. Information Technology for Competitive Advantage 12. Business Communication

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DETAILED MODULE-WISE CONTENTS

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Module Contents • Basic Microeconomics Concepts:

– Demand, Elasticity of Demand, Cost analysis, Supply function of a firm, Optimal Capacity of a firm, Market Structure

• Basic Macroeconomic Concepts: – GDP, GNP, Aggregate Demand, Asset Market, Impact of fiscal and monetary

policies on GDP, Exchange Rate and Net Trade

• Economic Fundamentals of India: – SWOT - Current economic conditions. A SWOT analysis of Indian economy

• Economic Reform Process: – A detailed analysis of impact of economic reform process initiated in July

1991; second generation of reform

• WTO and Globalisation: – The WTO paradigm, Impact on Indian economy, Impact of globalization

1. Economics for Managers

Module Contents • Central Tendency: mean , mode median, Dispersion:

range , standard deviation, variance, Skew ness, Kurtosis

• Probability:

• Probability Distributions : Binomial, Poisson , Normal

• Level of significance, Hypothesis Testing : t test, z test

• Correlation : Karl Pearson Coefficient, Rank Correlation

• Regression : Least Square method

2. Statistics for Managerial Decisions

Module Contents • Organizational Behavior: An Overview • Perception: An Overview • Learning in Organization • Understanding the Importance of Personality • Work Motivation - Conceptual Foundation and Applications • Group Dynamics in Organization • Leadership in Organization – Approaches & Issues • Understanding & Managing Organizational Culture • Power, Politics and Conflict in Organization • Organizational Change and Transformation • Managing Stress in Organization Session

3. Human Resource & Organizational Behavior

Module Contents • Understanding Marketing Management

• Capturing Marketing Insights

• Identifying Market Segments & Targets

• Analyzing Consumer Behavior

• Dealing with competition

• Creating Brand Equity& Brand Positioning

• Setting Product Strategy

• Developing Pricing Strategies & programmes

• Delivering Value through Channels

• Communicating Value

4. Marketing Management

5. Managerial Accounting and Control

Module Contents • Introduction to Managerial Accounting

– Basic Cost Terms – Control Session

• Decision Making: Relevant Costs and Benefits. • Cost Volume Profit Analysis • Costing Products

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Module Contents • Overview of the Indian Financial System, Financial

Management – Functions and its Objectives

– Time value of money

• Risk, Return and Cost of Capital

• Working Capital Management: – Estimation of requirement

– Policy and financing.

• Cash Management, Inventory Management and Credit Management

• Capital Budgeting – Techniques and Project Cash Flow

6. Managerial Finance

7. Production and Operations Management

Module Contents • Operation & Competitiveness, Operations strategy, Decision

Analysis; Quality management • Project Management, Inventory management • Simulation, Waiting line Analysis • Supply Chain Management, Transportation & transshipment

models, Forecasting analysis • Aggregate Planning, Linear Programming

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Module Contents • Business Information Systems: An Overview • Strategic Uses of Information Systems • Business Hardware • Business Software • Business Functions and Supply Chains • Business Networks and Telecommunications • Database Management • The Web-enabled Enterprise • Challenges in Global Information Systems • Decision Support and Expert Systems • Systems Development • Choices in Systems Acquisition • Risks, Security, and Disaster Recovery

8. Management Information System

Module Contents • Strategy and Strategic Management, An Introduction

• Strategy in Historical Perspective

• Strategic position, Strategic Choices, Strategy into Action

• External Analysis – The Environment

– Two Levels - General Environment and the Competitive Environment

– Process for Analyzing External Environment - PEST, Porter’s Five Forces

• Internal Analysis – Strategic Capability, It’s Importance, Resource Based View of Firm Methods of Assessing Internal Strengths and Weaknesses

• Corporate Rationale, Corporate Portfolio, Diversification,

• Business Level Strategy; Strategy in a changing environment; Bases of competitive strategy; Sustaining competitive advantage

• Operational Strategy

• Strategy into Action

9. Strategic Management

Module Contents • Understanding of International Business:

International Business Imperatives for Independent Focus Globalization- few perspectives Risk, Return and Cost of Capital

• Imperatives for companies engaging in International Business - Environmental, Internal, Organizational and Industry Reasons

• External Business Environment and Strategy Making; Cultural, Political & Legal, Economic, Govt. influence.

• Trade Theories and their implications for international business International trade agreements, WTO, Regional Economic groupings – Implications for International business

• Building Global Presence, Global market assessment, Country Analysis

• Principles of Competitive Strategy Formulation and Strategic Choices

• Developing Global Competitive advantage

10. International Business

Module Contents • IT and competitive advantage overview; Strategy and its Intent;

Information; Information Systems & IT; IT & Porter’s Five Forces Model

• Proprietary advantage of IT; Commoditization of IT; Differentiation with IT through innovations in busness practices

• Competitive Threats; Blending of E-business with traditional business; internet issues

• IT & its emergent properties; Impact of IT on Organisation Structure & Processes; IT & Organisational Flexibility; IT & Organisational Effectiveness

• IT & Knowledge Management; Business of International Economic Development; Creation of Knowledge Bank; Role of IT

• Understanding internetworking infrastructures; Modern day setups; Business Implications; Models of Service Delivery

• Service Models; Web Services; Outsourcing

• Organizational issues in the control of IT activities;Centralized IT infrastructure; Co-ordination and Location of IT policy

11. Information Technology for Competitive Advantage

12. Business Communication

Session Plan 1. Communication in the Workplace

2. Team Communication

3. Improving Listening Skills

4. Non-verbal Communication Skills

5. Designing & Delivering Business Presentations

6. Using Electronic Slideshows for Presentation

7. Fundamentals of Business Writing

8. Construction of Clear Sentences and Paragraphs

9. Writing for Effect

10. Message Formats 19

Course Objective: • Train professionals effective communicators in all the forms of communication

practiced in an organization - oral, written and non-verbal.

About Program Directors

Prof. Rajiv Rajan Thakur

rthakur@imt.edu

• Professor – Economic Environment & Strategy

• Ph.D. (Economics) • MBA (Indian Institute of Technology-

Delhi) • Chairman, PGDM Programme

Prof. Jayanti Rajan Ph.D. Professor Information Technology jranjan@imt.edu

• Professor – Information Technology • PhD from Jamia Millia Islamia central

university • Has Published over 111 papers • Has been awarded AIMS International

Young Management Researcher Award for the year 2009.

• Chairman-International Relations, IMT Ghaziabad

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How to Apply

Application period

• Admissions in Progress. Please contact NIIT IMPERIA Executives for details

Application forms

• Application forms can be obtained from www.niitimperia.com or at local NIIT IMPERIA Centres

• Students could also apply online at www.niitimperia.com

Class would commence on or after Feb 28 2010

Documents Required for Application

• 1 Passport size photo affixed [Latest photo with light backdrop]

• Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet]

• Proof of Graduation Completion [Provisional / Degree Certificate]

• Proof of Graduation % [Graduation Marks sheets for all years]

• Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form]

• Proof of Current Employment [Letter from the HR with current date / Latest Pay slip]

SYNCHRONOUS LEARNING - NIIT IMPERIA

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18 Classrooms in 17 cities Direct one-to-one interaction is ensured through individual ICT

systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation,

connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters of

student-stations and camera & projection systems that span the full classroom.

6 Synchronous Learning Centers created within corporate premises

Learning Management System (LMS): • supplementary e-learning • program-specific notices • online submission of assignments • reminder services • online testing • student records

STUDIO VIEW

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NIIT IMPERIA - TECHNOLOGY EDGE

CLASSROOM VIEW

SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW

STUDENT VIDEO

FACULTY

SLIDE SHOW / WHITE BOARD

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REPLICATION OF LIVE CLASSROOM

SYNCHRONOUS LEARNING

Full features of face-to-face teaching

Raised-hand-seeking-teacher's-attention

Tabulation of responses

Quizzes randomly created by the teacher

For any Queries Or Doubts,

Call Us At 18001806060 (MTNL/BSNL) or 60006448 (Others)

(Or)

Write to imperia@niit.com

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