#digital caribbean: john marsom, manx radio, isle of man

SMART Radio Vision Sales Presentation V3.1C2012 Manx Radio

PROMOTIONS . SPONSORSHIP . ADVERTISING . MANXRADIO.COM . RADIOActive . RADIO TT . MR+ . RADIO SUPER VISION

Tell me about your business

?Hear – See - Engage


Engaging your business with today’s

social media explosion........

Showing customers what your business

or service looks like................

Encouraging them to Hear, See and

Engage with your business via the power of Radio......

All in one cost effective

package.............

Well now you can...............

Imagine………………

http://www2.rab.co.uk/rab2009/showContent.aspx?id=1578


SMART Radio Vision essentially provides

a multi - platform approach to

engaging with your customers via

social media and video supported by

Radio.

SMART Radio Vision is a fully managed programme that allows your clients and

prospects to hear, see and engage with you.

SMART Radio Vision advertising

http://www2.rab.co.uk/rab2009/showContent.aspx?id=1578


The facts – Radio listening on the

internet

Listening to Radio on the

Internet is growing - especially

in the evenings when people

are enjoying ‘social

engagement!’*

Wouldn’t it be great if they were

engaging with you and your

business?

*Source: Radio Advertising Beaurau

Hear – See - Engage


The facts - video

Studies show that people remember merely 20% of what they hear and only 30% of what they see, but an incredible 70% of what they hear and see*

Your online presence is your 'shop window'... You can show your business at its best with the SMART Radio Vision.

Prospects are 72% more likely to

purchase a product or service whenWeb Videos are used. There's also a 51% greater understanding of a subject or product through film.**

*Source: Harvard Business Review

**Wharton School of Business National Research Results:



The facts - Social media today

The facts

There over 1 billion people signed up

to Facebook..............40,000 on the Isle

of Man!


The facts

The Twitter site has now close to 500

million sign-ups*.

According to Twitter, there are around

460,000 sign-ups per day.

*Katie Stanton VP Marketing Twitter April 2012

This is a readily accessible interactive

‘closed market’ that is driven by the

consumer.


The facts – You Tube

Exceeds 2 billion views every single day!

24 hours of video are uploaded every single minute.

70% of You Tube traffic comes from outside the U.S.

46 years of You Tube video are watched on Face Book every day.

You Tube is simply the biggest social media channel on the planet.

*Source: Website monitoring.com



So why are we getting involved in

all this?

Because the way of the world is

changing fast but the constant

is Radio!

Manx Radio can support all

your social media and video

content making your business

one to be heard, seen and

engaged with.



This is what SMART Radio Vision looks like

30 second commercial

10 second promotion

30 second promotion



SMART Radio Vision Face – Book the

ultimate customer engagement!

We build you your very own

Facebook Page* powered

by Manx Radio’s unique

business content

management application

maximising the potential of

Facebook for your business.

*If you already have a Facebook page

you can still integrate the Manx Radio

business App suite



Our unique Facebook optimisation

engine app’s.The Manx Radio Facebook optimisation engine allows you to manage your total Face Book activity with just a few minutes a

day invested.

The engine allows fast changes of details and competitions that will keep the page fresh and invite return.

5 apps are included in the standard package these could be -

1. Welcome page2. Competition – complete with T’s &C’s3. Custom4. Video5. Twitter



The SMART Radio Vision Facebook page


Apps


Manage your own

competitions.



Total control.

What goes

on, on the

Facebook

page is driven

by the App

engine.



Twitter – harness the power!

With SMART Radio Vision we set up your Twitter account and show you how to manage it in conjunction with Facebook.



SMART Radio Vision - Video!

Intro

Client ad

You receive a custom 1- 2

minute video of your

business bringing it to life

for your target audience.

This will be added to your

Facebook page, Manx

Tube and Youtube.


http://www.portofino.im/index.php


SMART Radio Vision Radio Image advertising!

‘This company is a SMART Radio Vision partner for more information see them on Facebook now’

2 or 4, 30 second commercials per day

10 second promotion

Client commercial - one voice standard / music/ SFX

Incorporated into your SMART Radio Vision package is a one year radio campaign -with a difference.

All SMART Radio Vision members receive an

additional bonus of a 10 second ‘sting’ at the end of the commercial directing listeners to your video and Facebook................



Radio Image advertising with full time on air

promotion.

The SMART Radio Vision product set is supported by an ongoing radio promotion

on Manx Radio.

Listeners would be directed to Youtube, Facebook and the SMART resource centre to view your content.

30 second promotion

Audio



SMART resource centre


Provides you with a unique passwordprotected area for your business so that you can update your social media quickly and simply.

Here you will also find –

Guides to making the best of your campaign and lots of useful tips and help.

Information on Radio in general

Links to useful partners.


SMART Radio Vision advertising in a

box! What’s in it for you..........



The SMART Radio Vision programme guide



The SMART Radio Vision voucher book



SMART Radio Vision

testimonials

A CD of Manx Radio

client testimonials &

great creative ideas all

for you.



The SMART Radio Vision gifts

A small ‘thank you’ from all

of us at Manx Radio

A picture to

go here



Benefits to YOUR business

Engages your business with prospects and customers.

Networks the Island with your products and services.

Increases your brand recall.

Lowers the cost of marketing.

Saves your management time.

Drives listeners to the social media elements of the business.



Your SMART Radio Vision investment gives

you

The offer comprises -

1. SMART audio advertising.

2. Unique SMART commercial production length.

3. Custom Video of clients work space on Manx Radio

advertising extra.

4. Custom Face - book page applications.

5. Continuous on air promotion.

6. Week long FB competition.

7. Set up consultancy with Home Strategic

8. Social media management platform

Note: This is a 12 month only package.



Your reportEach month you will be provided with a report on your Smart Radio Vision campaign, this will provide you with –

The number of likes on your Facebookpage

The number of views of your video.

A transmission report for your commercials

A transmission report for the on air promotion

You will also receive campaign management advice from your Manx Radio Business Development Executive on how to further improve each of the elements of the campaign



Our commitment to

you....With your SMART Radio Vision programme you will receive –

A monthly visit from your Business Development Executive.

A full report detailing what how your advertising is working.

A full plan on how to make the most of your investment.

If we fail to deliver on any of the above you will receive that

months advertising absolutely FREE!



It works!


Janette MathewsBest food ever !..... I will be going again

11 October at 15:26 · Like · 1

Sarah Harrison Was full two weeks ago

when we went, food, drink and atmosphere was fab!22 hours ago

Deana Burnett Best restaurant on the Island :-)

LordPaul Goodwin-Evans And serving tasty food!!!

I had a beautiful meal last time I was on the island, it

is just what the island need decent restaurant!! I

will for sure be using you again!

Yesterday at 16:01 via mobile · Like · 1

https://www.facebook.com/janette.mathews.1

https://www.facebook.com/photo.php?fbid=352954781462422&set=a.353105461447354.81866.349809261776974&type=1&comment_id=737121&offset=0&total_comments=2





https://www.facebook.com/browse/likes?id=353744728050094

https://www.facebook.com/sarah.harrison.9843

https://www.facebook.com/portofinoisleofman/posts/368056773285556?comment_id=2273472&offset=0&total_comments=6


https://www.facebook.com/deana.burnett.56

https://www.facebook.com/lordpaul.goodwinevans









https://www.facebook.com/mobile/

https://www.facebook.com/browse/likes?id=368097839948116


Let’s get started..........

https://www.youtube.com/watch?v=E6iGoXZiEwo





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