digital steps outside
TRANSCRIPT
Out of Home & Social Media
Tripp WestbrookExecutive Creative Director Firehouse
Alvaro MuirVice President, Digital MediaCBS Outdoor
Ian DallimoreDigital OOH StrategistLamar Advertising Company
Joel LunenfeldCEOMoxie Interactive
Out of Home & Social Media
The Evolving Landscape
Social Makes the Experience
– Personal
– Rewarding
– Competitive
Panel Discussion
The Evolving Landscape
Advancements in Interactive Signage?
SEE VIDEO #1
First Came The Digital Shift
Then Came Dynamic, Personalized Messaging
Hopefully not a Fad… For These People
Then Came the Social Operating System
Social Makes the Experience
Personal
Dynamic & Real Time Messaging
Sharing Live Personalized Content
Inwindow Outdoor and ZenithOptimedia
SEE VIDEO #2
Giving Consumers a Stage
Giving Consumers a Stage
Giving Consumers a Stage
Social
Interaction
Social Makes the Experience
Rewarding
They had fans submit their photos in their costumes to their Facebook Fan Page.
Photos were chosen from their Fan photos and displayed on our digital boards.
Driving Social Check-Ins
Billboard above American Eagle’s
flagship store in Times Square
Offers a 15% discount for checking in
Crowd-sourced couponing bring discounts and customers
Socially spread deals share value with customers and attract normally hard
to reach patrons to businesses
Group Rates Apply to Everyone
Real Time Offers
Social Makes the Experience
Competitive
Bars Become More Social
Digital Jukeboxes & Apps
Integration of Foursquare,
Facebook, Twitter, and Flickr
into hardware
– “Meet the Mayor” incentives
– Display FB and Twitter streams
– FB Events integration
– Ecast
– Touchtunes
Roqbot - App based jukebox
– Creates a competition in the venue
Outdoor Social Gaming
Yahoo! Bus Stop Derby
Interactive displays at bus stop
San Francisco residents invited to
represent their neighborhood
Play super-size versions of Yahoo!
mobile games against others
Over 60,000 people played
Socially Connected Gaming
pearl media llc
SEE VIDEO #3
Anything can be an Interactive Canvas
Hot Wheels “Stunt Racing Challenge” created on building
Projection Mapping In Sydney, Australia
SEE VIDEO #4
“The future is already here—it’s just not very evenly distributed.”
- William Gibson
The Panel Discussion