digital transformation at emc forum 2014
DESCRIPTION
Dado Van Peteghem gave presentation about Digital Transformation for 300 IT professionals at EMC Forum 2014 in Brussels.TRANSCRIPT
Digital Transformatio
n
@dadovanpeteghem#EMCforum
Gent@dadovanpeteghem#EMCforum
My first Internet memories…
Connected (internet)
Social
Digital
Analogue
Mobile
The Speed of Change…Exponential….
We ain’t seen nothing yet.
http://www.myjibo.com/http://www.flynixie.com/ http://www.omsignal.com/
This is not another bubble
The Speed of Change…
“10 THINGS THE
CEO CAN DO TO
DRIVE DIGITAL”
George Colony, June 14, 2013
Digital is becoming Business Critical
Average Company Lifespan on S&P 500 Index
1960 1970 1980 1990 2000 2010 2020
60
50
40
30
20
10
0
70
18y
60y
Waves of Digital Disruption
1995+MusicPhotographyVideo Rental…
2010+Print MediaTVTravelHR…
2015+BankingHealthcareAutomotiveRetailEducationTelco…
2020+All Safe havens will be subject to digital disruption…
If the canary dies, it's time to run!
When your company is a fat cow, you are probably most vulnerable to disruption.
@jcaudron@jcaudron
Big players are destroying your market without making profit
Digital Transformation Modeling
From ... ... to
The Business
Digital (at the
sideline)
Digital in the core
Digital Transformation Modeling
From ... ... to
The BusinessDigital
From ...
The Business
Digital (at the
sideline)
Digital Transformation Modeling
From ... ... to
The BusinessDigital (at
the sideline)
Digital in the core
From ...
The Business
Digital (at the
sideline)
Digital in the core
Digital in the core
Digital in the core
Don’t be afraid to cannibalize your own
business
Digital Transformation
From ... ... toFrom ...
Instead of a process facilitator…You are the future business model
You need to become best friends with The Others :-)
5 thingsyou can doright now.
Your Market Your Company Your Leadership
Is this you?
1. The Age Test
Your Market
Your Company
Your Leadership
1. The Age TestGuess who’s
this
CEO
Using or familiar with?
Sales Mkt CIO COO HR CFO …
Facebook V X
Twitter X X
Snapchat V V
Drones X X
Tablet V X
3D Printing V V
Beacons V X
…
Pick 7 (or more) relevant digital
activities
Score your leadership team on active
usage/understanding
If a member doesn't score at least 4 out of 7, he’s out.
In Out
If the majority of leadership is out,
the company is out
2. The 7x7 Test
3. Business Model
The Factory: Politics, Legacy, Keeping the lights on,…
4. Organisation Model
The Factory The Guesthouse The Garage
Incremental innovation
• Development of ‘need to have’ digitals projects and technology
• Working on the existing foundation of the company
• Follows general procedures and regulations
• Slow
Change projects• Small and dedicated project-teams,
focused on in-house innovation• Limited independency: they are an
(internal) supplier of the factory • Focus on strategically important
new-style projects or add-ons that will be rolled-out within the existing company architecture
Breakthrough innovation• Small dedicated teams focused on
innovation• Autonomous operations and decisions• Possibly separate entities• Focused on agile and rapid
development and roll-out of ideas in a stand-alone model
• These can be grass-root internal initiatives or acquisition of interesting targets
4. Organisation Model
The Factory The Guesthouse The Garage
4. Organisation Model
Expand your role…
Build Your Digital Transformation Team
It doesn’t have to be large and costly
It needs to be strategically high-priority
5. Team Model
Finding the right people
1 23
5
4
Find the internal gemsRecruit
Acqui-hire
Start now. Model your own future. Play on the offense
instead of on the defense!
Out Now!
• www.digitaltransformationbook.com
• English version available now
- Hardcover book
- eBook
• Dutch version coming early October
The Infinite Loop of Transformation
Disruption
Modeling
Transformation
• a digital consulting company
• founded in 2009, currently we are 6 people
• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
• our scope is everything in the digital space, with focus on social, mobile, tablets, internet of things, ...
• We work for large European clients
Digital Transformatio
n
@dadovanpeteghem#EMCforum