digital transformation: what does digital transformation mean for your organisation and how do you...

Digital Transformation...What is it and how do you make it happen?

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Tracy Green - freelance digital strategist - @greentrac

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Tracy Green

Background: Long time resident of London 2 (grown up) daughters Servant of 2 cats! Founded Accountability Hack and Exploring Digital events

Situation / needs: Currently working for a London Council helping them to change how they work by better use of technology As Head of Digital Strategy helped to establish the Parliamentary Digital Service and introduced more agile ways of working One of BIMA’s Hot 100 for 2016

Quotes:

“It’s all about the people” “Start with user needs before technology” “We’re running a hackathon”

JBoye Aarhus 16@greentrac

What is digital transformation?

Sorry, there is no silver bullet!

– Mike Bracken, Chief Digital Officer for the Co-operative Group

“Applying the culture, practices, processes & technologies of the

Internet-era to respond to people’s raised expectations.”

It’s all about people!

3 (people focussed) ways of helping you to think about digital transformation


1. What does digital transformation look (and

feel) like?




feel) like? 2. Is your organisation ready for digital

transformation?




feel) like? 2. Is your organisation ready for digital

transformation? 3. And what about your users / customers?



1. What does digital transformation look (and feel) like?

Changing the way you do things


Building digital capability


Digital leadership



New technologies

Task 1 Think about an organisation you know of, or an experience you’ve had, either as an employee or customer, that best describes/represents for you what digital transformation is? Think about processes that have changed to deliver something differently or in a more innovative way and how that better met your expectations.

• In groups of 2 or 3, write ideas on post it notes - one idea per note - 15 minutes

• Group discussion - 15 minutes

Q: What are the key principles, trends that you see and which matter to your organisation?


2. Is your organisation ready for digital transformation?

Working out loud


Southwest Airlines - employees first


Zappos - distributed authority


Interview with founder of Zappos on culture http://www.tutor2u.net/business/blog/organisational-culture-tony-hsieh-on-zappos-core-values-and-culture

http://www.tutor2u.net/business/blog/organisational-culture-tony-hsieh-on-zappos-core-values-and-culture

Task 2 What is it like working in your organisation? Look at the different words that describe culture and think about where on the scale best describes your organisation. Which are the most important to have in place to support digital transformation?• In groups of 2 or 3, mark on the scale where you think your

organisation is - 15 minutes • Group discussion - 15 minutes

Q: Does this make a difference to the work you do, your motivation or job satisfaction?


Autocratic Distributed

Hierarchical Flat

Secretive Transparent

Centralised Distributed

Adult - Child Adult - Adult

Fear Safe

Status Achievement

Deference Candour

Permission Initiative

Bullying Negotiation

Grandiose Humble

Clubby Open

Elitist Accessible

Formal Informal

Serious Sensitive

Employee Partner

Organisational culture

3. And what about your users?

Continuous innovation


Start with user needs


Good service design


JBoye Aarhus 16@greentrac JBoye Aarhus 16@greentrac

Iterate, test and iterate

Task 3 Can you think about 3 products or services you provide for your customers and how you might change them to save money, increase revenues or improve customer experience.

• In groups of 2 or 3, think about the changes you might make to how you deliver that product or service and which users/customers you would focus on - 15 minutes

• Group discussion - 15 minutes

Q: How do you make sure you meet the needs of your customers/ users?


http://www.discoveringidentity.com/category/business/


Thank you! Tracy Green @greentrac
