Download - Content Marketing Masterclass
Is your business
about Content Marketing?
Digital Footprint
Warren
Knight
It’s 1989
Warren
Knight
Warren
Knight
Tell your story
Storytelling
Storytell
ingStorytelli
ngIf you cant tell it, you can’t sell it
Warren
Knight
Tweet me @wvrknight
Connecting
Tweet them @DMSLDN
Inspiration from the Edge
Warren
Knight
Things have changed
1920’s it was all about the PRODUCT
1950’s BRAND’s ruled
2010’s Now it’s the turn of the CUSTOMER
Warren
Knight
Focus on the customer
Mind
set
Advoc
ate
Business Customer
Warren
Knight
Brand me
Be a thought leader: Reduce sales cycle
Platfor
m
Speak
ing
Presenta
tion
skills
Partners
hips
Live
Engage
ment
Listen
1
thing
Warren
Knight
What’s your message
Customer segment
Direct
To
Customer
Channel
PartnersVs
Value proposition
Personal
Service
Added
Value
Community
Financial
Return
Reciprocal
Agreement
Database
Vs
Warren
Knight
Sexy Big Pants
Warren
Knight
5 Types of Content Marketing
1. Thought Leadership
2. Brand Publishing
3. Education Content
4. Product Descriptions
5. SEO
Warren
Knight
Stage 1. Know yourself
Objectives
Goals
Brand Identity
Key Message
Influencers
Warren
Knight
Stage 2. Customers 6 human needs
Solve
a
probl
em
Uniq
ue
Certainty GrowthVariety
Stimul
ate
SignificanceLove
Conn
ect
Knowle
dge Shar
e
Contribution
Warren
Knight
Stage 3. Know your content
Analyse gaps
Define topics
Key message
User goal
Keyword research
Warren
Knight
Stage 4. Have a plan
Warren
Knight
Define tactics
Resource
Channels
KPI’s
Set calendar
Apply your strategy: Power of sharing content
Warren
Knight
Content is King: Lead generation
Content Marketing 34.6%
Social Media 24.7%
SEO 14.6%
Email 10.6%
Mobile 9.2%
Paid Advertising 6.4%
Warren
Knight
What challengers are you facing?
Warren
Knight
Investment
Business Growth
Funding
Planning & Development
Management Leadership
Grants: Innovation
Personal Branding
Warren
Knight
Warren Knight
@wvrknight
www.warrenknight.co.uk
020 8123 3730
How can I help?
