Continuous ValidationShihab Hamid and Sherif Mansour
Product Guys @ Atlassian
Build
Measure
Learn
2.0
Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(Problem( Idea( Prototype( Product(
on the cheap
Continuous Validation
Problem( Idea( Prototype( Product(
Validate the problem
1 Urgent?
2 Pervasive?
3 Pay to solve?
SurveysGroup your market into common problem areas
User Story MappingMap out user flow and solve the biggest pain point
Customer InterviewsIdentify common pain-points and underlying problems
Problem( Idea( Prototype( Product(
Give them $100Force the prioritisation question on your customers
Sell before you buildMarket your solution as it were built using a landing page
Interviews & SurveysEngage your customers and aggregate their perspective
Problem( Idea( Prototype( Product(
validate before you
START
fakeit till youmake IT
tools to help you
fake IT
Build a user interface “Flatpack”
http://atlss.in/AUIFlatpack
Per-user extensionsGreat for visual prototypes, quick DOM manipulation, dialogs, prompts, JS-based changes...
Quick and easy to hack upHTML + CSS + JS and you’re done
User-specific extensions (“Speakeasy”) http://developer.atlassian.com/display/SPEAK
speed
fidelity
?
speed
fidelity
?
Faking it: A recipe Keynote Edition
1 Make your baseTake a screenshot with the main screen(s) you want to work with, paste in Keynote.
2 Mix & match keynote goodnessUse pre-prepared some ready-to-use dialogs, menus, buttons... all in Keynote ready to to mix in with your recipe.
3 Apply desired icing on topLink parts of the screen, transition slides show screen flows, animate to show interaction... it’s all up to you!
Build a toolboxCreate a visual library of your product components, consider a JavaScript framework or prototype in Keynote or PowerPoint.
It’s okay to fake itSave time and money - validate your concepts, fast.
12
6
39
Use the right toolHigh fidelity prototypes are not always what you want. Choose the right tool for each situation.
Problem( Idea( Prototype( Product(
friction
GOT FEEDBACK?
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Easily express yourselfQuick and simple
Rate this feature:
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↓ barrier to entryAvoid login, reduce the amount of fields, context switching...
* required
Make it fun!Think of how you can incentivise.
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Problem( Idea( Prototype( Product(
