Download - Event Marketing Masterclass
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Event Marketing Masterclass
Katie McPhee | @britelondon | December 2014
On the agenda today:
The theory:
• What is Eventbrite?
• Setting up your event (for success)
• Tools to promote and spread the word
• Using data to sell tickets
And in practice:
• Four final tips to boost your event marketing
What is Eventbrite?
Create, promote
and sell tickets for
any event
imaginable
…And a place of event discovery
concerts
class reunion
festival
block party hiking politics turkey trot
dance
training
wine tasting theater volunteering marathon
poetry live music arts & crafts fashion
fun run race fundraiser hiking
comedy
car rally networking summits parades
expeditions dating tea party design
As an event organiser, how can Eventbrite
help me?
• Makes your job a lot easier!
• Increase awareness of event
• Collect data for attendees
• Collect payment in advance
• Send invitations
• Seamless communication with attendees
• 24/7 customer support
Ticket Types
Event Privacy
Create a customised event page
Collect Attendee Information
Ask Custom Questions
Event Dashboard
Promo Codes
Send Email Invitations
Social integrations
Promotional Chart
Tracking Links
Managing Waitlists~> A good problem to have!
Email updates to attendees
Entry ManagerCheck-in guests using an
iPhone, Android or iPad
Event Reports
Social Stream
Survey Monkey
4In practice: 4 Event Marketing Tips
1. Modernise email marketing
2. Maximise event content
3. Build a community of event
partners
5. Create a consistent and
unmistakable brand
1. Modernise email marketing
1. Modernise email marketing
1. Always have a call to action
2. Know your audience and
segment accordingly
3. Offer value - be it a giveaway,
an offer, or important news
4. Be strategic and set goals
5. Include images
1. Modernise email marketing
2. Maximise event content
2. Maximise event content
Brite Space recap: https://www.youtube.com/watch?v=sHFWeHIkVLs
3. Build a community of
event partners
Managing your festival brand
4. Create a consistent
and unmistakeable brand
4. Create a consistent and unmistakeable brand
Thanks for listening!
Katie McPhee @britelondon
