Lean Startup Sydney
Lean Startup Sydney Humphrey Laubscher
@HumphreyPL
Tomás Kutaj
@tomaskutaj
Mission
Connecting people
passionate about Lean
Startup Methodologies.
Meeting Format
• Lean Startup Intro
• Corporate Lean Startup Lessons
• Startup Lessons with Art
Leyzerovich
• Startup Pitch’s (2min)
• Meet and Greet Drinks!
Lean Startup Origins Steven Blank steveblank.com
Eric Reis StartupLessonsLearned.com
Ash Maurya ashmaurya.com
Customer Development
Meets Agile Development
New Product Lifecycle
Problem / Solution Fit
Product / Market Fit
Scale
Do I have Problem worth
Solving?
Have a built something
people want?
Can I repeat the processes
profitably?
Validated Learning Growth
Pivots Optimizations
Lean Startup Canvas
Validate Problem / Solution
Fit
Product Market Fit
Scale
Start with what Matters!
Tackle Riskiest Part
Listen Your Customers
Corporate Problems
• Executive Strategic Goals
• Financial Performance and Budgeting
• Existing Business Units / Managers
• Existing Revenue Streams (99.9%/0.1% Rule)
• Existing Infrastructure Solutions
– Payments, Support, Development (Outsource), Marketing, Legal, Branding, Sales
• Time!
Startup Benefits
A Little Startup Tale
Art Leyzerovich
au.linkedin.com/in/leyzerovich
July 1, 2014
Development
Concept Requirements UI Design MVP Developer Platform
Team
Commitment
Go To Market
Target
Segments FAQs, T&Cs Great UX
(Unique)
Value
Proposition
Friends and
Family
Seed
Users/Data
Marketing
Operations
Cheap
Platform
Support
Chanel
Issue/Bug
Tracking
Maintenance
Console
Developer on
Retainer
Reporting and
Analytics
Evangelism
Startup Pitch’s
No Beer until someone
Pitches!
Time to Socialise!