Agenda
Main new features & benefits
Introducing the new product
More resources
How LinkedIn transformed their Career Pages
Migration specifics
● Reach more of the right talent
Introducing the Next Generation of LinkedIn Career Pages Customer research led to four main themes you’ll see in the new design
● Tell an authentic story
● Drive quality applicants
● Measure impact
Perks and benefits
54%
0.5
66%
Culture and values
50%
Mission and vision
We work for companies, not jobs.
What candidates want to know most about your company
Next Gen LinkedIn Career Pages deliver resultsHelps you attract great talent with an authentic, personalized look at your culture & jobs
Job Views
+175%
+60%Page Views per Visitor
1. Reach the right talentNew “visual tabs” and dropdown navigation drive organic traffic and discovery
Admins can set Targeted Audience Views to private, or public (appears in dropdown)
Careers tab replaced with Life and Jobs tabs*
* For Search & Staffing customers, “Life” tab will be called “What We Do”
2. Tell an authentic storyLife tab is a rich canvas for companies to tell an authentic story
Featured Leaders
Employee Photos
Employee Articles
Life tab: fully customizable page
3. Drive quality applicantsJobs tab offers every candidate personalized recommendations and insight
Jobs tab is automatically personalized to every page viewer (no Admin setup work!)
Personalized Job Recommendations
Job Search bar
Automated Company Insights
Meet the Team (company employees similar to viewer)
4. Measure key resultsExpanded in-product analytics dash makes it easy to see results and strategic insights
Visitor Demographic Insights
Recruiting Pipeline Impact
These content assets will migrate over automatically:
● Hero Image● Custom Modules (2)● Employee Testimonials (not
shown in image)
You can then add new content to these modules:
● Video in the Hero● Company Leaders● Photo Gallery● Employee Perspectives
In-product guidance and other resources will be there to help!
Snapshot of how content will be migrated to Next Gen LCPExisting content automatically slots into new design, no customer action needed
September 20th, 2016 (estimated):
● Starting then, you’ll have a window of time to explore & set up new features privately
October 3rd, 2016 (estimated):
● Next Gen pages start ramping (becoming visible) to LinkedIn users
● Ramp happens over estimated 2-4 weeks
Where we go from hereMember ramp timeline
Goals for LinkedIn’s Career Pages:
● A single destination that shows off
employee value proposition.
● Recruit priority talent segments with
personalized experiences.
● Balance personalization with a consistent
story about the culture, mission, vision,
people, and benefits.
LinkedIn’s Extreme Career Pages MakeoverAn inside look into their content strategy and new Career Pages
Personalized career journeysPublic audience views create an inclusive experience
● Have the experts weigh in. LinkedIn’s
employer brand team asked recruiters for each
job function to recommend leaders and help
write custom modules.
● Always opportunities to apply. In each
custom module, LinkedIn included links to
open jobs to lead candidates on their job
search journey.
Targeted audience views for key job functions
Custom modules for targeted audience
Featured leaders in targeted job function
Hero image shows company dynamic & employee experience
Links to apply to jobs
● Prioritize key recruiting segments. LinkedIn
created targeted audience views for priority job
functions, and then customized each view with
unique content.
Cohesive employer brand storyCopy and visuals communicate company mission and values
Hero image has consistent branding
Custom modules on company culture and diversity appear in every targeted view
● Identify your strategy. Since custom modules
are so flexible, think about your goals and how
these custom modules can help you achieve
your goals.
● Balance customization with consistency.
LinkedIn chose to use 2 out of the 3 custom
modules to communicate company culture.
They appear in every targeted audience view.Links to videos and blog posts re-inforce culture and values
● Visuals that align with the brand. LinkedIn’s
hero image for each targeted audience view has
consistent photography style & branding.
Curate employee contentEncourage employees to tell their story
What work life is really like
Position your employees as thought leaders
● Call for content. Ask employees to share
their work life. LinkedIn partnered with
internal comms to send emails, post
articles on the company intranet, and
make announcements during all-hands.
● Personalization at scale. Make each
targeted audience view more colorful with
employee photos and articles specific to
each audience.
Measure success instantlyHow LinkedIn plans to measure employer brand
How candidates engage with your page
● Use data to prioritize talent. LinkedIn
plans to use the visitor growth and
demographics to prioritize their key talent
segments - which segments to retire, or
new segments to focus on, etc.See the types of talent you attract
Measure visitor growth and frequency
● Optimize employer brand strategy.
LinkedIn will use the talent brand
analytics to understand candidate
behavior, competitor engagement,
identify strengths and weakness, and
turn shortcomings into strengths.
Learn more: lnkd.in/NextGenCareerPages
Check out examples of companies who are doing it right:
lnkd.in/LCPlookbook