Download - Systematize Business with Social Media
Using Social Media to “Systematize”Your Business
Jessica Thornton
YouReach Media
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Systematize Business
New tools and systems are introduced daily
With out a cohesive strategy, they can be
•Too time consuming
•Too difficult
•Not yielding real results...
To have real success and make real money with social media- you need strategies for these tools...
To be the MOST efficient and successful, you need an overarching social media strategy...
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What is it?
1. Blog- user created content, ability to comment back
2. Syndication Service- autoposts to social networks. Maximum exposure, minimal effort
3. Passive Conversion Tool- all posts sent to social networks link back to YOUR posterous site- rather than third party sites.
Posterous
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Posterous Tags
Create Tags for the different “Themes” on your blog
• Specific neighborhoods
• “Community Events”
• Restaurants
• Market Data
• “Favorite Places”
As you grow these tagged categories- send people to specific collections of your content
Fewer tags with more posts is the best way to stay organized
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Posterous TagsExample: You meet someone that loves La Jolla
• Send them to your website? Sure, but what will that do? How long will they stay?
• Send them to your Posterous blog? Don’t make them search...
• Send them to the tag category! (it has its own link...) on your Posterous Blog, that has indexed every post you created relevant to La Jolla.
• Use photos, videos, news
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Posterous TagsExample: You Want to link to your Blog from LinkedIn
• Your Posterous blog contains some casual posts as well as professional... You may not want to send people here from LinkedIn
• Create a Tag like “Real Estate Business,” for all of your office-like conversations
• Use the URL for that tag category to link to your
•LinkedIn Profile
•Feed for your blog
•Email Signature
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Posterous Pages
• Link to the key places on your website through Posterous Pages
• Search for homes HERE
• See homes for sale here! (sounds WAY better than “see my listings...”)
•Convert people through Posterous
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YouReach Media
For REAL success in social media- you need a STRATEGY, and you need to EXECUTE
The more you practice and execute, the greater results and the easier Social Media becomes
BUT- you have lives, and getting everything in place can take some time...
How we work for YOU
• Six months with 24 lessons. Lessons are unlocked weekly and available to you 24/7.
•Each lesson takes just One hour of your time, plus the Hour-long webinar each week
•Simple STRATEGY for Mobile Social Media
•We break important concepts down into digestible chunks that you are easily able to build on every single week
•NOT a “Drive By” seminar!
• A 6-10 min video overview from Jim Marks and/or Tom Ferry
• A written breakdown of the lesson with instructional graphics & videos to ensure you thoroughly understand the content
• Follow step by step instructions to put the weekly Field Challenge and your strategy into action
• Weekly live Webinars with Jim and the team to clear up any questions and present additional tips and tools, right from the experts
• We walk you through everything, step-by-step, with a team of customer service experts just a phone call, email or tweet away
Weekly Training Structure
Monday: Game plan email for the week ahead
Tuesday: Reminder Text
Wednesday: Email with Details for the Live webinar
Thursday: Text Details for the Day’s Webinar
Friday:Weekly summary Email- links to the YouReach lesson pages, videos, recorded webinars and other helpful material
Communication: Your Typical Week...
Mobile Social Media Training
•Get Specific...
•Weeks 1-5: Plan your Social Media strategy, and get a full understanding of WHY agents use Social Media. Look at online culture and role of SM in Internet Marketing.
•Weeks 6-16: Work your strategy. HOW TO build and customize your key profiles on social networks- Manage and engage your sphere strategically
•Weeks 17-24: Move into advanced Social Media tools for building powerful relationships, work your conversion and sales strategy.
http://YouReachMedia.com/signup
Learn more & sign up at:
http://YouReachMedia.com/signup
Contact us:
877.747.REACH or 877.747.7322
TWITTER: @YouReachMedia
