Using Social Media to “Systematize”Your Business

Jessica Thornton

YouReach Media

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Systematize Business

New tools and systems are introduced daily

With out a cohesive strategy, they can be

•Too time consuming

•Too difficult

•Not yielding real results...

To have real success and make real money with social media- you need strategies for these tools...

To be the MOST efficient and successful, you need an overarching social media strategy...

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What is it?

1. Blog- user created content, ability to comment back

2. Syndication Service- autoposts to social networks. Maximum exposure, minimal effort

3. Passive Conversion Tool- all posts sent to social networks link back to YOUR posterous site- rather than third party sites.

Posterous

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Posterous Tags

Create Tags for the different “Themes” on your blog

• Specific neighborhoods

• “Community Events”

• Restaurants

• Market Data

• “Favorite Places”

As you grow these tagged categories- send people to specific collections of your content

Fewer tags with more posts is the best way to stay organized

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Posterous TagsExample: You meet someone that loves La Jolla

• Send them to your website? Sure, but what will that do? How long will they stay?

• Send them to your Posterous blog? Don’t make them search...

• Send them to the tag category! (it has its own link...) on your Posterous Blog, that has indexed every post you created relevant to La Jolla.

• Use photos, videos, news

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Posterous TagsExample: You Want to link to your Blog from LinkedIn

• Your Posterous blog contains some casual posts as well as professional... You may not want to send people here from LinkedIn

• Create a Tag like “Real Estate Business,” for all of your office-like conversations

• Use the URL for that tag category to link to your

•LinkedIn Profile

•Feed for your blog

•Email Signature

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Posterous Pages

• Link to the key places on your website through Posterous Pages

• Search for homes HERE

• See homes for sale here! (sounds WAY better than “see my listings...”)

•Convert people through Posterous

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YouReach Media

For REAL success in social media- you need a STRATEGY, and you need to EXECUTE

The more you practice and execute, the greater results and the easier Social Media becomes

BUT- you have lives, and getting everything in place can take some time...

How we work for YOU

• Six months with 24 lessons. Lessons are unlocked weekly and available to you 24/7.

•Each lesson takes just One hour of your time, plus the Hour-long webinar each week

•Simple STRATEGY for Mobile Social Media

•We break important concepts down into digestible chunks that you are easily able to build on every single week

•NOT a “Drive By” seminar!

• A 6-10 min video overview from Jim Marks and/or Tom Ferry

• A written breakdown of the lesson with instructional graphics & videos to ensure you thoroughly understand the content

• Follow step by step instructions to put the weekly Field Challenge and your strategy into action

• Weekly live Webinars with Jim and the team to clear up any questions and present additional tips and tools, right from the experts

• We walk you through everything, step-by-step, with a team of customer service experts just a phone call, email or tweet away

Weekly Training Structure

Monday: Game plan email for the week ahead

Tuesday: Reminder Text

Wednesday: Email with Details for the Live webinar

Thursday: Text Details for the Day’s Webinar

Friday:Weekly summary Email- links to the YouReach lesson pages, videos, recorded webinars and other helpful material

Communication: Your Typical Week...

Mobile Social Media Training

•Get Specific...

•Weeks 1-5: Plan your Social Media strategy, and get a full understanding of WHY agents use Social Media. Look at online culture and role of SM in Internet Marketing.

•Weeks 6-16: Work your strategy. HOW TO build and customize your key profiles on social networks- Manage and engage your sphere strategically

•Weeks 17-24: Move into advanced Social Media tools for building powerful relationships, work your conversion and sales strategy.

http://YouReachMedia.com/signup

Learn more & sign up at:

http://YouReachMedia.com/signup

Contact us:

877.747.REACH or 877.747.7322

support@youreachmedia.com

TWITTER: @YouReachMedia