Transcript

What are the major trends with marketing intermediaries?

Monarch Lakhanpal

NIT Jalandhar

New Retail forms and combination:Book stores with coffee shops and petrol

pumps with food stores

Stores selling same type of product- Intertype competition

Global profile of major retailers

Some examples: WALMART , GAP , DELHAIZE

Growth of shopper marketing

Influencing the customer at the time of buying

Trends in wholesaling

Trends In Logistics


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