trends in intermediaries
TRANSCRIPT
What are the major trendswith marketing intermediaries?
Presented by: Haneesh Vengala IIT MADRAS
• Trends in Retailing
• Trends in Wholesaling
• Trends in Logistics
Trends in Retailing
• New Retail Forms and Combinations
– Bookstores featuring coffee shops– Gas stationss including foodstores– Shopping malls and stations have peddler’ carts in their aisles
• Growth of Intertype Competition
– Different types of stores such as discount stores , catalog
showrooms , department stores - all compete for same
cosumers by carrying same type of merchandise
• Competition between Store and Non-Store based Retailing
– Increased offering through mails,mobiles and Internet
– Non stored based retailers are enjoying convenienvece leverage
– Store based retailers are becoming more online to compete
– More experience touch given to physical stores
.Growth of Giant Retailers
• Decline of middle markets– Growth seems to be centered at top or
bottom
– In other markets , mid-segement is having robust growth
– Middle-class consumers with higher disposable income is spending on many categories
• Growing Investment in technology
– Use of technology to produce better forecasts , control costs and order electronic supplies.
– Technology also affecting what’s inside the store.
• Global profile of major retailers
– Retailers with unique formats and strong brand positioning are appearing in various countries.
• Growth of shopper marketing
– Firms are increasingly recognizing the importance of influencing consumers at point of purchase
– More communicating options are made available through
instore- advertising and display of prices using tv’s etc.
The End
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