Chapter 15

Managing Retailing, Wholesaling and Logistics

Vishal YadavGHRCEM, Amravati

What are the major trends with

marketing intermediaries ?

New retail forms and Combination

Growth of intertype competitionDepartment store can’t worry just about other department stores.

Competition between store based and non-store based retailingConsumers now receive sales offers directly through mails, and catalogs, television

Growth of giant retailersThrough their superior information system, logical system, and buying power giant retailer are able to deliver good services and immense volume of product to masses of consumers at appealing price

Decline of middle- market retailer

Growing investment in Technology

Global profile of major retailers

Growth of shopper marketing

In Wholesaling

Wholesaler-distributer have faced mounting pressure in recent years from new sources of competition, demanding customers, new technologies, and more direct buying programs by large industrial, institutional, and retail buyers.

In Logistics

E-commerce will continue to increase its influence over the supply chain industryRetailers and manufacturers are adopting multi-channel strategies which will require their logistics providers to be innovative in the way they provide fulfillment and last mile delivery services.

Expect some major acquisitions in the global logistics industry. Conditions are right for a wave of new takeovers as successful companies expand into fast growing geographies and into profitable market niches.

Created by – Vishal Yadav, GHRCEM, Amravati

During an internship by Prof. Sameer Mathur, IIM Lucknowwww.IIMInternship.com