Trends with Marketing Intermediaries

• New retail forms- to better satisfy consumers’ needs

Bookstores featuring coffee shops Gas stations include food stores

Trends in retailing

• Growth of intertype competition- different types of stores carrying same merchandise

Trends in retailing

• Store-based and non-store based competition- both tend to lure the same consumers

Trends in retailing

• Growth of giant retailers- have superior systems and deliver goods at appealing prices

Trends in retailing

• Growing investment in technology- to order electronically, make better forecasts, and control costs

Trends in retailing

• Global profile of major retailers- them appearing in other countries

Trends in retailing

• Growth of shopper marketing- influencing consumers at the point of purchase

Trends in retailing

• Investment in more advanced materials-handling technology- reducing operating costs

Trends in wholesaling

• Improvement in product assortment and services

Trends in wholesaling

• Offering value-added services and information to suppliers

Trends in wholesaling

• Improved corporate advertising

Trends in wholesaling

• Logistics being aided by information technology

Trends in Market Logistics

• Keeping a check on inventory- build for order, not for stock

Trends in Market Logistics

Slide No. Reference Slide No. Reference

1 www.thegluten-freeagency.com

10 www.bjalan.com

2 www.normancescut.com 11 www.channelpro.co.uk

albanygeorgia.blogspot.com

12 advertisingreview.weebly.com

3 blog.sweetiepiecollection.com

13 www.colonelsoftware.in

storesanbye.atspace.co.uk 14 www.warehouseiq.com

4 write-strong.com

money.aol.co.uk

5 collegecouncil.emorycampuslife.org

6 www.drcloudemr.com

7 nl.wikipedia.org

8 blog.promoboxx.com

9 en.wikipedia.org

References