the marketing intermediaries

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  1. 1. The Marketing Intermediaries
  2. 2. Retailers Wholesalers Logistical Organizations Major types of marketing intermediaries
  3. 3. Sell goods or services directly to final consumers for personal, nonbusiness use. Retailers
  4. 4. Store retailers Department store Specialty store Discount store Types of Retailers
  5. 5. Non-store retailers Automatic vending Direct Marketing Types of Retailers
  6. 6. Types of Retailers Corporate retailers and franchisers Corporate chain Franchise organization
  7. 7. Sell goods or services to those who buy for resale or business use. Wholesalers
  8. 8. Plan the infrastructure to meet demand, implement and control the physical flows of materials and final goods to meet customer requirements at a profit. Logistical Organizations
  9. 9. Examples
  10. 10. Slide No. Reference 1 www.retailtimes.co.uk 2 www.springboardrecruit.co.uk, www.foodproductiondaily.com, driverlayer.com 3 www2.fiu.edu 4 www.imgarcade.com , www.10best.com , en.wikipedia.org 5 www.todayonline.com , www.bbc.co.uk 6 www.signtekimaging.com.au, munfitnessblog.com 7 www.piainc.com 8 www.slideshare.net 9 w3.siemens.co.uk 10 en.wikipedia.org, www.triplepundit.com References