Major trends with Marketing Intermediaries

TRENDS IN RETAILING

NEW RETAIL FORMS AND COMBINATIONS

Bookstore feature coffee shops Gas stations include food stores

GROWTH OF INTER-TYPE COMPETITION

• Different types of stores – discount, department, catalog showrooms – all compete for the same consumers by carrying same type of merchandise

• Examples are companies like Walmart, Tesco expanding into product areas such as clothing, health, beauty and electrical appliances

COMPETITION BETWEEN STORE-BASED AND NONSTORE-BASED RETAILING

• Non-store retailers put their foot front by sending consumers sale offer through direct-mail, catalogs, television and Internet.

• Store based retailers design their stores in such a way that consumers enjoy rich experiences that captivate their all senses

GROWING INVESTMENT IN TECHNOLOGY

OTHER FACTORS

• Growth of Giant Retailers• Global Profile of Major Retailers• Decline of Middle-Market Retailers• Growth of Shopper Marketing

TRENDS IN WHOLESALING

•WHOLESALER-DISTRIBUTORS HAVE FACED MOUNTING PRESSURE IN RECENT YEARS FROM NEW SOURCES OF COMPETITION, DEMANDING CUSTOMERS, NEW TECHNOLOGIES AND MORE DIRECT-BUYING PROGRAMS BY LARGE INDUSTRIAL AND RETAIL BUYERS

MAJOR COMPLAINTS AGAINST WHOLESELLERS

• DON’T AGGRESSIVELY PROMOTE THE MANUFACTURER’S PRODUCT LINE

• DON’T CARRY ENOUGH INVENTORY

• DON’T SUPPLY THE MANUFACTURER WITH UP-TO-DATE MARKET, CUSTOMER AND COMPETITIVE INFORMATION

TRENDS IN MARKET-LOGISTICS

• The factors facilitating the effective functioning of the logistics industry are integration, confederations, technology, legislation and globalization

• The 3PLs or the third party logistics providers are required to carefully ascertain the market trends in logistics industry accordingly sketch the plan of action of the logistics companies.

CREATED BY:MOHD WASIL

IIT DELHI

DURING INTERNSHIP BYSAMEER MATHUR, IIM LUCKNOW