Managing

Retailing Wholesaling and Logistics

What are the major trends with marketing

intermediaries ?

SHUBHAM VERMA ,

IIT GUWAHATI

Trends in retailing

New Retail Forms and Combinations : Book stores with coffee

shops ,Petrol pumps with food stores

Growth of inter type competition

Different types of store compete for same

consumer by same merchandise.

Competition between store based and non

store based retailing

Online stores send special offers to

customers through mails. Store retailers

have increased their Web presence and

improved the Web based interaction.

Store v/s Non store shopping

Stores selling same type of product – intertype

competition

Growth of giant retailers

They are crowding small manufacturers who cannot deliver

enough quantity

And dictate powerful manufacturers on how to price and

promote and when to ship . Growing Investment in Technology

• GPS on shopping cars

• Bidirectional infrared sensors

• Electronic shelf labelling – change price

level instantaneously

• Smart shopping carts that tell which item is

in which section

Global Profile of major retailers

Some Examples are :

Growth of Shopper marketing

Influencing the customer at the

time of buying

Trends in wholesaling

Trends

( 1) Wholesaler have faced mounting pressure in

recent year for from new sources.

( 2 )They don’t aggressively promote manufacturer’s

product and just act as order takers

(3)Don’t have enough inventory .

(4)Orders are not fulfilled fast enough.

(5)Don’t supply manufacturer with up to date market

(6)Don’t attract high calibre managers .

Trends in logistics

Trends

( 1 ) Factors facilitating the effective

functioning of logistic industry

integration , confederation ,

technology , legislation and

globalisation.

(2) The 3PLs or the third party

logistics are required to carefully

ascertain the market trend in logistic

industry and accordingly sketch the

plan of action of logistic companies.

"These slides were created by Shubham Verma( IIT Guwahati ) as part of an internship done under the guidance of Prof. Sameer Mathur(www.IIMInternship.com)"