Dr. Juan Bernabé Moreno

DigitalCommandCenterTheplacewhereDatareallyhelpscrea6ngbusinessvalue14th July 2016

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The IMPULSE: Leading Digital Telco

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CAR

THE CAR DEALER

Source: Zookeeper Movie

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GeorgeA.Akerlof

Seller

BuyerInforma6onAsymmetry

Internettypingthescaleforthebuyer

Seller

Buyer

Internet

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Experts/Testreports

Ra6ngReviews

TrendseMers

QoStools

Expansionplans

Offers

Channels € QoS

Product

Brand

Networkforeachbrand

Campaigns

Informa6onAsymmetry–TelcoasbestexampleLet’ssayweneedatariff

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€ Product

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QoS

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QoS

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QoSBrand

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TheAIMoftheDigitalCommandCenterTo6pthescalebackasmuchaswecan

Seller Buyer

InternetDCC

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Nicevision…

…buthaveyouguysactuallydoneanything?

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Data Enabler

Control Application Algorithms (ML) RT Decision Support System

Data Lake

Data Catalogue

What is it you already got?

Methodology

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DataDemocra6za6on–Apre-requisite

src: bigdata-doctor.com/data-democratization-manifesto/

Doyoureallyhaveaccesstoyourowndata?

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TechnologiesOverview

Char6ngandVisualiza6on

Mapping

App.Development

DataAnalysisToolingDataPersistence

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Intelligent“stuff”wearedoing(akaDataScience)

Detec6onofAnomaliesatKPIlevel

KPIsscoringbasedonbusinessimpact

Ac6va6onspredic6onbasedonOnlineOrders

GoalsbreakdownbyBrands,Channels,

product,etc

Recommenda6onalgorithmsbasedonusers

interac6on(re-enforcement)

…

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Wegotalot…butthecoolstuffiss6lltocome!

Initi

al D

rop

Stab

iliza

tion

Assisted Decision making Online War Gaming Self Diagnosis

(Early Warning System) Online Intelligent

Steering

Digital Data Enabler

Toda

y

Machine learning

Human Intelligence

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CAR

..THANK YOU... AND Remember all that next Rme you buy a car

Source: Zookeeper Movie