10 Stepsto an

EffectiveCorporate

presentation

Chapter 1:

Determine content1. What is the target group and the level of knowledge?

2. Which objective do you want to achieve with your presentation(s)?

3. In what setting will the presentations be given?

4. What will be the actual content and structure?

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Chapter 2:

Determine technique5. What software will you use?

6. What equipment will be used

7. Which format of the presentation will be used and why?

8. Will the presentation be interactive or chronologically?

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Chapter 3:

Presentation shaping9. Do you have a standard template available or does this have to be developed?

10. What’s the best way to fill the presentation?

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10 STEPSTO AN

EFFECTIVECORPORATE PRESENTATION

About Ferry PereboomCo-founder & accountmanager at PPT Solutions

My main role is to advise existing and new customers on professionalising

their existing PowerPoint presentations.

Besides this I give trainings and workshops with comopanies, who want to

work with PowerPoint. Can I help you with something, or do you have

questions about any topics? Please contact me!

More info on PPT Solutions?

ferry@pptsolutions.nl

+31 (0)10 – 307 08 41

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WHAT IS THE TARGET GROUP ANDTHE LEVEL OF KNOWLEDGE?

The first step is to establish who will seethe company presentation.

Keep the following questions in mind:

1. Will the presentation be give to existing or to new customers? Or both? Will the presentation be used for other target groups as well?

It is important to determine to what extent generalinformation must be given about the company. Existingcustomers might find this less interesting, but new customers will gain confidence of this.

2. What will be the level of knowledge of the audience? For example, are they sales or marketing managers, or will this be the board? The importance of this question is to determine what this group wants to hear.

For example, a CEO will be curious about things like continuityand efficiency, where as a technical employee would be lessinterested in the costs, but more interested in the advantagesand specifications of the product and/or service.

Tips & tricks!

After you have determined who your target groupis, it is important to constantly keep these people

in mind while writing the content.

Always remember:‘Is this what your target audience wants to hear?’

‘Will this trigger my audience?’

In case the answer is ‘NO’ to any of these questions, delete the content to avoid unnecessary

information.

Question 1/10:

WHAT OBJECTIVE DO YOU WANT TO ACCOMPLISH WITH YOUR PRESENTATION?

Once you know your audience, it is important to determine what you want to achievewith this presentation.

What do you expect the audience to know after seeing the prestation?

Examples of objectives are:

InformThe only aim is to inspire the audience and to convey insights.

SellA presentatoin with the aim to sell a product or service. An important sub-objectivecould be for example to make the customer sign for a deal on the spot, or to make them request an estimate.

Build trustTo inquire new / potential customers about the tremendous service of the company, with the aim to build confidence.

Create supportCreating support requires understnading of the interests at stake. What interests are there and how do people respond to this?

Tips & tricks!

After you have determined the objectives, try to consider with each slide whether it

contributes to the achievement of the objectives.

If this is not the case, it is better toremove the slides because they do

not have any value.

Question 2/10:

IN WHAT SETTING WILLTHE PRESENTATION BE GIVEN?

Determine which setting willbe used for the presetation.

A few examples are:

• Presentations to a large hall (20-50 people)

• 1-on-1 communication / conversations at the coffee table

• Presentation to small teams with room for interaction(5-10 people)

Of course it is possible to combine these as well.

Question 3/10:

WHAT WILL BE THE ACTUAL CONTENT AND THE STRUCTURE?Based on the answers to the first three questions, you can decide whattopics should be in the presentation and what structure will be given. Below is an example of a standard structure of an average company presentation:

Personal introductionIntroduce yourself in a short story. What is your background, your job, your motives and hobbies. Many people skip this step, but it is actually very important to make a personal connection withthe audience. Making a personal connection before you start with a business message.

About usGeneral information about the company. What we do, how many employees, where are we located, etc.

Mission and visionWhat does the company stand for and where do you want to go?

StrategyWhat does the market look like and how will the company operate within this market? How do we want to achieve our objectives?

Corporate Story (Summing up the history of the company)An overview of milestones in the form of dates, notes and any associated images.

Products / servicesWhat products and services does the company deliver and what are the characteristics and advantages?

PartnersWhich other companies is the company working with? What are the reasons / benefits of these collaborations?

ReferencesWho are the customers and what do they say about the company?

RecapGeneral summary. What is the purpose of the presentation?

Ending the presentation

Tips & tricks!

Try to involve the employees who will begiving these presentations mostly, as

much as possible in this process.

This makes colleagues feel responsible forthe presentation as well, which prevents all

kinds of changes at a later stage.

Question 4/10:

WHAT SOFTWARE WILL YOU USE?(POWERPOINT, PREZI, KEYNOTE)

Advantages

Easy to use, it is well known territory formany users

Software is standard on every computer (MAC and Windows)

Use both offline as online

Flexibel template opportunities

Design-technicallypossible to organizecompletely to theirown descretion

Extensive options to create interactive presentations

Extensive options tocreate animations

Disadvantages

× Presentations willprobably exceed the 10MB and have to besent through websites like WeTransfer.com

Advantages

Easy to use because transitioneffects are set

Use both offline as online

Disadvantages

× Employees often have been working for years in Office programs. A switch could createa lot of internal resistance

× Everything is available online, so it is important to make surethat company sensitiveinformation will not be made visible online by staff

× Very limited ability to createinteractive presentations

× Very limited ability to createanimations

× Design-technically notpossible to fully focus on the corperate identity

Advantages

Extensive options for creatinginteractive presentations

Extensive options forcreating animations

Use both offline as online

Disadvantages

× Only for use on Mac computers. To play the presentation on a USB stick is problematic

× Presentations will probablyexceed the 10MB and have to be sent through websites like WeTransfer.com

Question 5/10:

Tips & tricks!

Other services (Google Slides, SlideRocket, etc.) are not recommended.The functionalities are

often too limited toachieve a professional

result.

WHAT EQUIPMENT WILL BE USED?(LAPTOP, PROJECTOR, IPAD)

Enumerate what equipment is used within the company, to create and give a good presentation

• For example, will the presentation be givenon a laptop, or on large screens?

• Does the company make use of iPads or other tablets?

• Are Windows or Apple computers used most?

Question 6/10:

Benefits widescreen (16:9)

• Screen fill on laptops, modern projectors andtablets of Android and Microsoft

• Much more space for the required information

• Modern appearance

Benefits traditional (4:3)

• Screen fill on iPads

• Suitable for legacy projectors / screens

WHAT FORMAT WILL BE USED AND WHY?

16:9 4:3

Fact!

Microsoft created the widescreen format as default in PowerPoint as of version 2013. This indicates

that this is the format of today’s standard.

The only reason not to work with widescreen, is when many employees within the

companies work with iPads.

Question 7/10:

INTERACTIVE OF CHRONOLOGICAL?

What are the options?

An interactive presentation is a calendar with clickable buttons. The great advantage is that you don’t have to go through many slides chronologically. In an interactive presentation can be chosen for specificinformation on the spot which is relevant at that moment.

1. Interactive presentation

If you have concluded in step 1A that the presentation will be usedfor many different audiences, it would be interesting to createan interactive presentation.

Also with 1-on-1 conversations or a larger group of audiencethis would be a good option. This makes it possible to keep the presentation interactive and to respond directly to questionsand needs of the target group.

2. Chronological

A slide-by-slide presentation is useful when the presentation willbe used in places with few opportunities to interact. For example with a presentation in a large hall.

Tips & tricks!

Our website provides a step-by-stepguide how to create an interactive

presentation yourself.

Click on the button below for more infirmation.

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Question 8/10:

DO YOU HAVE A STANDARD TEMPLATE AVAILABLEOR DOES THIS HAVE TO BE DEVELOPED?

Before you start with filling the content, design the layout of the aspects below.

1. A title slide

2. Table of contents

3. Image and text similar devided (50%/50%)

4. Dominant image, text subordinate (75%/25%)

5. Dominant text, image subordinate (25%/75%)

6. Text only

7. Image only

8. A graphs / charts slide

9. A table-slide

10. Video slide

11. End

With this format all slides can be filled and this willensure clarity and consistency in the slides.

If the presentation is internally used by many employees, keep in mind that the presentation should not be complex and easy to use in making adjustments and new slides. This makes it easily accessible to work with.

Tips & tricks!

Do you need inspiration and looking forexamples of how other companies work?

We collected 20 examples of business presentations of other companies.

Click on the button below for more infirmation.

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Question 9/10:

Once you have determined the content, the structure and designedthe basic format, it is time to fill the presentation. Try to estimate witheach slide as accurately as possible what format you need.

Below are some helpful tips:

1. Divide the content as much as possible over several slides, to convey the information onto the audience.

2. Avoid large pieces of text and choose short catchwords. This preventsthat the audience will first read the slides instead of listening.

3. Visualize each slide as much as possible through the useof appropriate imagery.

4. Add relevant images of high quality. This improves the appearance.

5. Verify that the text remains legible. Lyrics should not be smaller than 18 pts.

WHAT’S THE BEST WAY TO FILL THE PRESENTATION?Question 10/10:

OVER PPT SOLUTIONS

Short introduction

PPT Solutions is a design and consulting agency in the field of presentations. It was 20 employees who are 100% specialized in the PowerPoint program.

We can help you writing and developing the content of a commercial, sales, event or product presentation.

As regards to the implementation, we can support in the development of a user-friendly PowerPoint template, up to the development of a complete interactive company presentation.

Want to know more? Contact us!

info@pptsolutions.nl

+31 (0)10 – 307 08 41

Jan Leentvaarlaan 293065 DC RotterdamThe Netherlands

Want to see what we can do with PowerPoint?

Take a look at our portfolio!

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Curious about the possibillities for yourbusiness situation?