e business plan
TRANSCRIPT
E-business plan
Comparison of two websites and there strategies and presentation of a new e business plan
Submitted by:-Akhil nigudkarIm-2k7-09MBA(ms)5yrs 7 th sem
A business plan?A formal business plan is a detailed document
that usually follows a standard format. Formal business plans are a necessity for securing outside funding for a business, including loans and private capital. Formal business plans include an appendix area that contains important supporting documents.
Comparison of two matrimonial websites there marketing strategies
About shaadi.comShaadi.com, the world's oldest and most successful
matrimonial service, has been trusted since 1996 by people all over the world to help them find their soulmates . Today, hundreds of thousands of people have met their life partners through our revolutionary matchmaking service and countless others have made some very special friends.
Shaadi.com was founded by me in 1996 with one simple objective - to provide a superior matchmaking experience by expanding the opportunities available to meet potential life partners. Since then we have created a world renowned service that has touched the lives of millions of people all over the world. We have, however, never rested on our laurels.
Objectives of shaadi.comShaadi.com' objectives are as following -Understand the needs and concerns of singles all
over the world through tireless research and analysis Provide a pleasant, satisfying, and superior
matchmaking experience to our customers while zealously protecting their privacy and securityGive our
customers complete control through easy to use interfaces and features that can help them identify, filter and contact potential partnersThe above objectives form the 3 pillars upon which 'Team Shaadi.com' is built.
Vision and Mission Vision
Our vision is a world where the search for a life-partner is as fulfilling as the journey with a soul-mate.
MissionThe mission of Shaadi.com Matrimonials is to provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships. We strive to do this through superior technology, in-depth research, valuable matrimonial content & services, and above all the highest quality of customer service delivered with a sense of warmth, understanding, respect, and company spirit.
Business model of shaadi.comThe business model of shaadi.com is B2C
and c2c model . There are around 501-1000 employees
working daily for the companywith Annual Total Turnover of 10-100 CroreThe website is owned by People Interactive
India (Shaadi.Com)
Sales and promotion strategy of shaadi.comThey have a partnership with twitter and
facebook to offer exciting services to the consumer
Through online advertisements
The Shaadi.com Mobile service is a unique and special service to find your life-partner using your mobile phone
By sending free matches on email and sms
Budget of shaadi .comThe estimated budget of shaadi .com is
around 25 crores /year ,Included website designing, domain name registration and search engine submission
Maintaining and hosting the site costs around 13 crores
Bharat matrimony.comBharatMatrimony.com
BharatMatrimony.com is celebrated as the Most Trusted Matrimony Brand combining tradition and technology. A network of 15 regional portals and over 2 Crore members, BharatMatrimony has found a place in the Limca Book of Records for facilitating a record number of marriages.
BharatMatrimony has been recognised as the Best Matrimony Website 2007 by PC WORLDfor technology and performance and is also listed in theNASSCOM's Top 100 IT Innovators. All the awards we have won have encouraged us and we stand as the most preferred site for matrimonial search according to a study by JuxtConsult.
Sales and promotion activity of bharatmatrimony.com It has partnered on twitter and facebook to
offer exciting services
Promotion though emails and online ads.
Promotion through tele ads..
Selling through various offices in different parts of the country
Information of bharatmatrimony .com
They have around 2000 employees working them throughout the dayThe budget of the company is 15 crores They have a sale of The portal runs on LAMP.The acronym LAMP refers to a solution stack of
software, usually free and open source software, used to run dynamic Web sites or servers. The original expansion is as follows:
Linux, referring to the operating system; Apache, the Web server; MySQL , the database management system (or database server). PHP or others, i.e. Perl, Python, the programming languages. The combination of these technologies is used primarily to define a web server
infrastructure, define a programming paradigm of developing software, and establish a software distribution package
Strength of two sites
Shaadi.com
Strict Profile Screening Systems
Search technologyRelevant Matches
TechnologySecurity & Privacy
Controls
Bharatmatrimony.com
caters to all your wedding needs
helps you plan your dream honeymoon
pre-marital and marital counseling
relationship blog
Weaknesses Shaadi.com
BH certainly has way more number of profiles then Shaadi.com
BH is more popular then shaadi in south india
BharatMatrimony has the
feature of both, Block and Ignore, something which shaadi lacks
Bharatmatrimony.comshaadi is more popular
website then BH
There name is short and simple and most relevant
Without registering on their site you are able to view 50 pages of profiles
Payment mode and membership cost In your first visit to Shaadi.com you might not
be able to find the Paid Membership page. You’ll be able to find the link once you spend some more time on the site or register a free profile.
12 months (Platinum) for Rs. 4250
6 months (Diamond) for Rs. 2655
3 months (Gold) for Rs.1595Bold Listing – for only Rs. 459
Shaadi.com Bharatmatrimony.comClassic Super Package:3 months – Rs 22906 months – Rs 38909 months – Rs 4990
Classic Plus Package:3 months – Rs 19906 months – Rs 33909 months – Rs 4340
Classic Package:3 months – Rs 15906 months – Rs 26909 months – Rs 3440
Note: shaadi.com also provides money back guarantee to the customers.
New e-business plan
Shagun.com
The wedding guide
Company-shagun.com
Primary objective of the company is to generate revenue from wherever it can, and find out the potential customer for future
Secondary objective of the company is to provide all the relevant info to the customer and
The basic idea behind the plan In India there is no greater event in a family than a
wedding, dramatically evoking every possible social relation, kinship bond, traditional values, impassioned sentiment, and economic resource Gone are the days when marriages were said to be made in heaven. Today, marriages are not made in heaven rather being increasingly made on the internet through multitude of free and paid matrimonial portals. Online matrimony is an emerging trend in our society today. Loads of youngsters now prefer to select their life partners on these web sites since the medium is fast and easy to access- it's been rightly said that now marriages are possible just at the click of the mouse. Indeed it's a perfect match between tradition and technology.
The business model
The business model of online matrimonial sites is very straightforward: Create a large database where individuals post their details, including ideas on preferred partners.
Individuals may also be able to search online through the database to find and screen suitable matches and then contact them. While searching is generally open to public and is free,
Revenue model for shagun.comThe revenue models for the websites can be brokendown into four -
Advertising
Lead Generation
Subscription
E-Commerce
Sales PromotionWe will advertise on other websites.
Fan page on facebook and twitter account.
Through sms and email messages
Through print media and electronic media internet advertisements
benefits Wedding planner Availing the loans or finance to the customer Provide the whole requirement of the wedding
to the customer i.e. from clothes, jewellery to
tickets there honeymoon destination. Wedding gifts planning the company would be fulfilling all your
requirements from the day you get engaged till the honeymoon.
Offline Opportunities – A new approach to connect to the people.
Most sites are looking to connect directly with the consumer. Some of these offline activities are reality TV shows, internet television, providing access over mobile phones, matrimony magazines and matrimony meets. Physical marriage centres are also being set up to tap markets with low internet penetration.
Portals like shaadi.com, bharatmartimony.com and jeevansathi.com, can tap rural areas by setting up physical centres . In urban areas these websites can use radio, television and even direct to home.
Future of Online Matrimony
Online matrimony is a booming business in recent years.US-based EmPower Research has published a report which states that the online matrimony industry in India may reach 21million registrations with revenues of $63 million by 2010-2011. According to EmPower Research, the popularity of online matrimony services in India has grown mainly due toconvenience and cost-savings.E-matrimony sites have an advantage and much stronger position in India’s e-commerce environment.If e-marital sites can extend the trust gained by identifying a spouse/partner fora subscriber to many other, lifelong services, the e-matrimony industry may attain verystrong, web loyalty among the Indian population. This is significant given the future potentialof this market.