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PHILADELPHIA 2012 TESOL INTERNATIONAL CONVENTION & ENGLISH LANGUAGE EXPO 28-31 MARCH 2012 EXPO: 29- 31 MAR CH PHILADELPHIA, PENNSYLVANIA, USA A DECLARATION OF EXCELLENCE 2012 TESOL INTERNATIONAL CONVENTION & ENGLISH LANGUAGE EXPO PROSPECTUS EXHIBIT, ADVERTISE, SPONSOR:

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PhiladelPhia2012

TESOL InTErnaTIOnaL COnvEnTIOn

& EngLISh LanguagE ExpO28-31 MarCh 2012 • ExpO: 29-31 MarCh • phILadELphIa, pEnnSyLvanIa, uSa

a dECLaraTIOn Of

ExCELLEnCE

2012 TESOL InTErnaTIOnaL COnvEnTIOn & EngLISh LanguagE ExpO prOSpECTuSExhIbIT, advErTISE, SpOnSOr:

2 2012 TESOL InTErnaTIOnaL COnvEnTIOn & EngLISh LanguagE ExpO prOSpECTuS

TESOL’s International Convention & English Language Expo, the largest of its kind, provides the opportunity to showcase your latest products, publications, software, and ESOL teaching tools to more than 6,000 international TESOL professionals.

gain added exposure and stand out from competitors by combining TESOL’s advertising, sponsorship, and exhibiting opportunities and reach leaders in the profession—program directors, ESL/EFL instructors and educators, and most influential people throughout the field. 

To ensure your success and increase your bottom line, we have created a dynamic exhibit hall, and an array of highly effective advertising and brand‑building opportunities to ensure maximin visibility. You are invited to be part of the most highly regarded and attended meeting of the year.

PARTICIPATION BENEFITS◗◗ reach national and international key decision makers and

potential buyers from the English language teaching industry

◗◗ network, recruit, and build relationships with current and future customers

◗◗ Showcase your products and services to the right audience

◗◗ position your brand and company at the most attended event in the industry

ABOUT TESOL

Founded in 1966, TESOL International Association is a professional community

of educators, researchers, administrators and students committed to advancing excellence in English language teaching for speakers of other languages worldwide.

With more than 12,000 members representing 156 countries, TESOL fosters the exchange of ideas, research and peer-to-peer knowledge, and provides expertise, resources and a powerful voice on issues affecting the profession. Through professional development programs, its International Convention, special interest groups and publications, TESOL engages tens of thousands of professionals to collaborate globally and create a world of opportunity for millions of people of all ages who want to learn English.

The annual international convention, the largest gathering of ESOL professionals in the world, offers professional development opportunities to English language teachers at all levels from around the world through the exchange of ideas and practices in interactive sessions featuring TESOL’s global perspective. Participants integrate knowledge of current trends in the field while developing a professional network.

ShOuLdn’T yOu bE ThErE TOO?TESOL 2012InTErnaTIOnaL COnvEnTIOn & EngLISh LanguagE ExpO

28-31 MarCh 2012 • ExpO: 29-31 MarCh • phILadELphIa, pEnnSyLvanIa, uSa

3

ShOuLdn’T yOu bE ThErE TOO?

aTTEndEE prOfILE

TESOL 2012Registered Attendees by Area of Practice

When Attendees Recommend/Purchasing Products

Attendees’ Decision-Making Responsibilities

Percent ESL/EFL Instructor 38.86% ESL/EFL Educator 15.08% ESL/EFL Educator with some mainstream inst. 3.11% Mainstream Educator with some ESL/EFL inst. 2.83% Mainstream Educator 1.97% applied Linguistics 4.86% Bilingual Educator 2.23% TEFL/TESL Instructor 3.21% TEFL/TESL Educator 7.13% no response 20.72%

Percent 0–6 months 48.89% 7–9 months 5.69% 10–12 months 8.97% not applicable 36.45%

 united States 78.4% asia and Oceania 5.5% Latin america and the Caribbean 3.8% Canada 3.6% South america 3.0% africa and the Middle East 2.9% Europe and Eurasia 2.2% unspecified 0.6%

Percent recommend products and Services 37.14% Identify needs, Make purchases 24.44% give Final purchase approval 9.89% no purchasing authority 16.72% able to hire, Make hr Decisions 11.81%

38.86%

15.08%3.11%2.83%

1.97%4.86%

2.23%3.21%

7.13%

20.72%

37.14%

24.44%

9.89%

16.72%

11.81%

Registered Attendees by Area of PracticePercent

 pre‑K 3.35% Elementary School 10.63% Middle School 7.71% Secondary School 10.16% 2‑year Community College 7.55% 4‑year College 20.38% graduate, postgraduate 16.22% Business, Corporate 2.41% nonprofit 3.44% religious Institution 0.97% adult Education program 12.08% TESL/TEFL Certificate program 5.10%

7.71%

10.63%3.35%

10.16%

7.55%

20.38%

16.22%

2.41%3.44%

0.97%

12.08%

5.10%

48.89%

8.97%

36.45%

5.69%

Registered Attendees by World Regions

100%

75%

50%

25%

0

78.4%

5.5% 3.8% 3.6% 3.0% 2.9% 2.2% 0.6%

EXHIBITING

4 2012 TESOL InTErnaTIOnaL COnvEnTIOn & EngLISh LanguagE ExpO prOSpECTuS

Exhibitor Schedule

SET UPTuesday, 27 March 10 am–8 pm (LargE BOOThS OnLY)

Wednesday, 28 March 8 am–8 pm*Thursday, 29 March 7 am–9 am

ExhIBITOR hOURSThursday, 29 March 9 am–6 pmFriday, 30 March 9 am–6 pmSaturday, 31 March 9 am–2 pm

TEAR DOWNSaturday, 31 March 2 pm–10 pm

* The contracting Exhibitor will forfeit any space not occupied by 8 pm on 28 March 2012, and such space may be sold or reassigned by TESOL without refund or rental fees. Booths cannot be assembled until full payment is received.

Booth Price Includes:◗◗ Two (2) 3' side drapes and one (1) 8' back drape with a

company sign (note: island spaces do not include drapes)◗◗ Four (4) full convention registrations◗◗ Four (4) company Expo passes, good for Exhibit hall only◗◗ Four (4) convention bags and program books

(one for each full convention registration)

In addition, each 10' x 10' booth reserved with 50% deposit by 1 October 2011 receives a 45‑minute Exhibitor session. Exhibitors must enter their session(s) into précis on the TESOL Exhibitor web page no later than midnight 1 October 2011. Exhibitors are entitled to one (1) exhibitor session per booth purchased, not to exceed eight (8) sessions total.

Booth Price Does Not Include:◗◗ Furniture ◗◗ Carpet ◗◗ Electricity ◗◗ Drayage

◗◗ Standard booth furniture package: one (1) 6' table, two (2) chairs, one (1) trash can: $125

◗◗ Enhanced booth furniture package: one (1) 6’ table, two (2) chairs, one (1) trash can, one (1) 10’ x 10’ carpet: $225

For booths larger than 20' x 20' or 10' x 30', please contact Chris Schriever or Aurelie Cornett, Marketing and Exhibits Managers, at 202.337.5739 or by email at [email protected]

Note: For an interactive floor plan, including information on premium, strategic and standard booth locations, see the floor plan on the TESOL Convention 2012 Web site: www.tesolconvention.org

10' x 10' BOOTHS

THrOugH 31 Dec. 2011

AfTer 31 Dec. 2011

premium 10' x 10' Booth $2,050 $2,250

Strategic 10' x 10' Booth $1,850 $2,050

Standard 10' x 10' Booth $1,650 $1,850

LArge BOOTHS

20' x 20' Island $8,000 $9,000

10' x 30' Inline premium $5,985 $6,585

10' x 30' Inline Strategic $5,385 $5,925

10' x 30' Inline Standard $4,785 $5,385

Added Value Exhibitor Options

◗◗ Enhanced online floor plan listing on Virtual Expo: $500

◗◗ Exhibitor Showcase 45-minute session on exhibit floor: $350

◗◗ Exhibitor Technology Pavilion 45-minute hands-on session for computer or technology product or service demonstration on exhibit floor: $550

Exhibit Booth Pricing

Exhibiting AT TESOL’S INTERNATIONAL CONVENTION 2012

5please call 202.337.5739 for specific information or visit www.tesolconvention.org

100

90

1

102

90

3

104

90

5

106

90

7

108

90

9

110

911

112

60

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60

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60

5

60

7

60

9

611

613

913

80

19

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80

39

02

80

59

04

80

79

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80

99

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910

813

912

70

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70

2

70

4

70

6

70

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70

18

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70

38

02

70

58

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70

78

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70

98

08

711

810

713

812

50

16

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50

36

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50

56

04

50

76

06

50

96

08

511

610

513

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40

15

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40

35

02

40

55

04

40

75

06

40

95

08

411

510

413

512

30

14

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30

34

02

30

54

04

30

74

06

30

94

08

311

410

313

412

20

13

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20

33

02

20

53

04

20

73

06

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93

08

211

310

213

312

101

20

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103

20

2

105

20

4

107

20

6

109

20

8

111

210

113

212

128

62

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130

63

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132

63

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134

63

5

136

637

138

63

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72

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73

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73

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92

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93

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82

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317

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117

216

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218

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Exhibit Floor Plan

Marketing

6 2012 TESOL InTErnaTIOnaL COnvEnTIOn & EngLISh LanguagE ExpO prOSpECTuS

Marketing Opportunities

Digital Advanced Program Book The Digital advance program Book provides the exclusive opportunity to market your company to attendees before the convention. not only will you reach out to all 12,500 TESOL members, but also possible attendees in the ESL field. promote your booth, reception, seminar, and other activities!

Pricing

Full‑page, full color $1,000

½ page, full color $700

Convention Program Book Increase your visibility at the TESOL 2012 philadelphia Convention and Exhibit with a premium position in the Convention program Book! attendees, presenters, and exhibitors use the printed Convention program Book throughout the convention to navigate the exhibit floor, plan what sessions to attend, and locate other activities of interest.

Pricing*

Cover 4, full‑color (lottery) $5,000

Cover 2, full‑color (lottery) $4,000

Cover 3, full‑color (lottery) $3,000

Full‑page black/white Front Matter $1,750

½ ‑page black/white Front Matter $1,250

*Available to Exhibitors Only

General Advertiser Section

¼‑page black/white advertiser section $800

½‑page black/white advertiser section $975

Full‑page black/white advertiser section $1,250

The exact materials and ad specifications will be sent upon purchase.

Exhibitor Technology Pavilion $550This private presentation area on the exhibit floor provides exhibitors the forum to demonstrate products and services that highlight technology innovation. attendees will have the opportunity to engage and learn through hands‑on informational demonstrations.

The pavilion includes:

◗◗ Scheduled session times are 45 minutes during exhibit hall hours

◗◗ Seating for 50 people, at 10 round tables with networked laptop computer stations

◗◗ presenter stage, podium, lapel microphone, internet, LCD and screen

◗◗ heavy theater style 10' high curtained area for increased soundproofing

◗◗ additional a/v equipment can be rented through projection a/v at 856.767.3095

Exhibitor Showcase $350present and demonstrate your company’s latest products, research and services to a larger captured attendee audience on the exhibit floor. This private presentation area can also be used for seminars by invitation, hospitality events or large private customer meetings.

◗◗ Scheduled session times are 45 minutes during exhibit hall hours

◗◗ Theater‑style seating for 75 attendees◗◗ presenter stage with podium, lapel microphone,

internet, LCD and screen◗◗ heavy theater style 10' high curtained area

for increased soundproofing◗◗ additional a/v equipment can be rented

through projection a/v at 856.767.3095

Additional information regarding the Exhibitor Showcase and Exhibitor Technology Pavilion:◗◗ program presenters, session titles and times will be displayed

on the Showcase and pavilion entry unit signage◗◗ Session titles, 25‑word session description, presenter’s name

with title and session time will be printed on a flyer insert for attendee’s bags

◗◗ a full page ad in the program Book will promote the Exhibitor Showcase and Exhibitor Technology pavilion events

◗◗ Exhibitor Technology pavilion and Exhibitor Showcase information will be posted on the Convention Web site

ADVERTISING AND OThER BRAND-BUILDING OPPORTUNITIES

7please call 202.337.5739 for specific information or visit www.tesolconvention.org

The alliance partnership program has been developed to provide English language industry suppliers and vendors the opportunities to align with TESOL through customized long‑term marketing platforms. These bundled packages listed below are individualized opportunities to achieve and maintain year round relationships with TESOL’s global community.◗◗ global partner◗◗ Corporate partner

◗◗ Strategic partner◗◗ Event partner

Event PartnerThe Event partner offers organizations highlighted exposure at one of TESOL’s annual events. This Event partnership will demonstrate alliance and support of the English Language education field through event marketing.

One year commitment of $5,000–$10,000 depending on event selected.

◗◗ International Convention & English Language Expo Event Partner— 3½ days, 6,500 attendees $10,000

◗◗ K-12 Pre-Convention Day Event Partner— 1 day, 300–500 attendees $5,000

For complete details on partnerships and to become an Event Partner, please contact Janet Kowall, Marketing and Sponsorship Manager at 703.518.2517 or email at [email protected]

Become an

evenT PArTnerat the 2012 TESOL

International Convention &

English Language Expo

ALIGN yOUR GOALS ThROUGh TESOL’S ALLIANCE PARTNERShIP PROGRAM

Marketing

8 2012 TESOL InTErnaTIOnaL COnvEnTIOn & EngLISh LanguagE ExpO prOSpECTuS

TeSOL inTernATiOnAL cOnvenTiOn & engLiSH

LAnguAge exPO fAciLiTieS:

Pennsylvania Convention Center 1101 Arch Street

Philadelphia, PA 19107

Philadelphia Marriott Downtown 1201 Market Street

Philadelphia, PA 19107

registration and hotel reservations open 1 September 2011. Complete information can

be found on the convention website.

Advertise Before and During TESOL 2012◗◗ Increase your visibility before and during the

convention and get a 50% discount on a Digital advance program ad with the purchase of a same size Convention program Book ad.

Booth and Advertising Bundle◗◗ Secure exhibit space and take advantage of a

25% discount on advertising space in either, or both, the Digital program guide or the Convention program Book.

Booth and Job MarketPlace Bundle◗◗ Secure your exhibit space and a booth at the

Job Marketplace and get a free job description to be posted on TESOL’s online Career Center. as soon as a booth package has been purchased, a job posting will be available in the recruiter’s Career Center account. Job Marketplace job descriptions will be differentiated from non‑Job Marketplace descriptions by a signifying logo.

◗◗ additional job descriptions may be purchased for a fee of $175. recruiters may also purchase advertisement space in the Convention program Book and get a 50% discount.

PACKAGE OPPORTUNITIES

Mailing List Rental◗◗ Exhibitors and TESOL partners may market their

products and services by direct mail or electronic mail to attendees before or after the meeting. The pre and post direct mail and electronic attendee list is available through MgI Lists. To rent the TESOL International Convention mailing list, please contact Elena hawkins at 800.899.4420 ext 325 or by email at [email protected].

Donate Items for Exhibit hall Drawings◗◗ NEW! The coordinated Exhibit hall Drawings bring

in a crowd! This is a great way to increase your visibility during TESOL 2012. Exhibitors collect business cards (or entry forms) at their exhibit booths. Drawing winners are announced during the Friday morning break and winners need not be present to win. Exhibitors are responsible for getting their prizes to winners. a complete list of Exhibit hall Drawings, including a list of items and donating companies, will be included in each attendee bag.

Marketing Opportunities

9please call 202.337.5739 for specific information or visit www.tesolconvention.org

◗◗ 1 July – 1 October 2011 TESOL Exhibitor Web page opens for Exhibitors to submit proposals for Exhibitor sessions in précis

◗◗ Thursday, 1 September 2011 Exhibitors can register convention booth staff and reserve hotel rooms

◗◗ Saturday, 1 October 2011 Deadline for submitting Exhibitor session proposals to précis

◗◗ Monday, 14 November 2011 hargrove kit available on the TESOL Exhibitor Web page*

◗◗ Monday, 14 November 2011 Electronic ad copy due for the advance program

◗◗ Friday, 23 December 2011 Deadline for program Book Exhibitor listings

◗◗ Friday, 30 December 2011 Last day to notify TESOL that you want to cancel your booth reservation (to TESOL via email or mail). no refunds will be given after midnight, EST.

◗◗ Monday, 16 January 2012 Deadline to reserve ad space in the Convention program Book

◗◗ Friday, 27 January 2012 Deadline to send ad copy for Convention program Book

◗◗ Thursday, 23 February 2012 advance shipping date, shipments may begin arriving at hargrove warehouse in philadelphia

◗◗ Friday, 2 March 2012 Deadline to submit Electronic village software or hardware

◗◗ Tuesday, 6 March 2012 Last day to order booth equipment and services from hargrove at Early Bird rate

◗◗ Friday, 16 March 2012 Deadline to pre‑register booth staff by faxing forms to Showcare. (after this date, booth staff must register online or on‑site).

◗◗ Thursday, 22 March 2012 Deadline for advance shipping to warehouse without surcharges

◗◗ Tuesday, 27 March 2012 Direct shipping date. Shipments may begin arriving at the philadelphia Convention Center

◗◗ Tuesday, 27 March 2012 Large Booth Exhibitors (600 sq ft or larger) set up, 10 am–8 pm

◗◗ Wednesday, 28 March 2012 all exhibitors set up 8 am–8 pm

◗◗ Thursday, 29 March 2012 Exhibit hall open 9 am–6 pm

◗◗ Friday, 30 March 2012 Exhibitor feedback meeting, 8:30 am

◗◗ Friday, 30 March 2012 Exhibit hall open 9 am–6 pm

◗◗ Saturday, 31 March 2012 Exhibit hall opens 9 am–2 pm

◗◗ Saturday, 31 March 2012 Exhibitors tear down, 2–10 pm

Exhibitor To Do List

daTES TO rEMEMbEr

Exhibitors

10 2012 TESOL InTErnaTIOnaL COnvEnTIOn & EngLISh LanguagE ExpO prOSpECTuS

Recent Exhibitors at the English Language Expo

◗◗ aBax america◗◗ aCT, Inc.◗◗ advocacy for STEM in ESL◗◗ alta Book Center publishers◗◗ american Federation of Teachers◗◗ american Speechsounds◗◗ anaheim university/anaheim

university press◗◗ aSC Direct Inc.◗◗ Ballard & Tighe, publishers◗◗ Bell Educational Trust◗◗ Benchmark Education◗◗ Boston public Schools◗◗ BrainpOp◗◗ British Council◗◗ Cambium Learning, Inc◗◗ Cambridge College◗◗ Cambridge university press◗◗ Cambridge–English360 Ltd.◗◗ Cambridge–Michigan Language

assessments◗◗ CaSaS◗◗ Caslon publishing and Consulting◗◗ Center for applied Linguistics◗◗ ChinaSprout, Inc.◗◗ Command performance

Language Institute◗◗ Compass publishing◗◗ CTB/Mcgraw‑hill◗◗ DLIELC‑Defense Language

Institute English Language◗◗ DynEd International, Inc.◗◗ e‑future◗◗ EF English First◗◗ ELS Language Centers◗◗ Encomium publications Inc./

English Discoveries Series◗◗ EngLISh CEnTraL InC.◗◗ EnglishCentral, Inc.◗◗ ESL ruLES, LLC◗◗ ETS, Educational Testing Service◗◗ Express publishing◗◗ Federal Trade Commission◗◗ Franklin Electronic publishers Inc.◗◗ garnet Education◗◗ global LT◗◗ handwriting Without Tears◗◗ heinemann publishers◗◗ heinle Cengage Learning◗◗ highland publishing◗◗ houghton Mifflin harcourt◗◗ houston Korean Education Center◗◗ IELTS International

◗◗ IIE – Council for International Exchange of Scholars

◗◗ Imagine Learning◗◗ InTO Oregon State university◗◗ Jag publications◗◗ Jefferson parish public School System◗◗ Keespeek, LLC◗◗ Language arts press◗◗ Language Magazine◗◗ Language Solutions Inc.◗◗ Language Testing International, Inc.◗◗ LDS & associate, LLC◗◗ Lesley university◗◗ Merriam‑Webster, Inc.◗◗ MM publications◗◗ Monterey Institute of

International Studies◗◗ Multilingual Matters◗◗ MyOnlineEnglish◗◗ national geographic School

publishing group◗◗ new readers press◗◗ northpoint horizons◗◗ nova Southeastern university –

Fischler School of Ed◗◗ On the avenue Marketing◗◗ Oxford university press, Inc.◗◗ peace Corps◗◗ pearson Teacher Education &

Development◗◗ pearson‑Longman◗◗ phonicsQ◗◗ pro Lingua associates◗◗ protea Textware◗◗ read naturally, Inc.◗◗ reading horizons◗◗ recorded Books◗◗ renaissance Learning

◗◗ rosetta Stone Ltd.◗◗ routledge, Taylor & Francis group◗◗ Saint Michael’s College◗◗ SanaKO‑Tandberg Educational◗◗ Sans, Inc.◗◗ Santillana uSa publishing Company◗◗ Scholastic Inc.◗◗ Selective Service System◗◗ Singlish◗◗ SIT graduate Institute◗◗ Six red Marbles◗◗ St giles International◗◗ Study Travel Magazine

& alphe Conferences◗◗ Sunburst Media◗◗ Tandberg Educational –

English Discoveries Online◗◗ TELL ME MOrE◗◗ Terra Dotta◗◗ The College Board◗◗ The new School◗◗ Townsend press◗◗ Trinity College London◗◗ u.S. Department of Education◗◗ university of Cincinnati◗◗ university of Colorado at Colorado

Springs, COE◗◗ university of Michigan press◗◗ uS Department of State English

Language Fellow program◗◗ uS Department of State Office of

English Language◗◗ velazquez press◗◗ vision Wear International◗◗ voice of america◗◗ vOxed◗◗ WIDa Consortium

11

Contract Terms and Conditions for the TESOL 2012 English Language Expo

Contract for Space This contract for exhibit space and a non-refundable 50% deposit of the total cost, constitutes a contract for the right to use the space. The balance is due no later than 31 December 2011. All balance due payments received after this date will be charged the higher booth rate of an additional $200 per booth. Full payment is required for contracts received after 31 December 2011. This contract constitutes rental of booth space ONLY and does not include carpeting or other furnishings.

Booth Assignments Assignment of space will be made in the order in which contracts are received. No contract will be processed without a deposit. If none of the Exhibitor’s choices are available, space most similar to the 1st choice in location, price, and competitive situation will be assigned. Cross-aisle booth space will not be allowed on exhibit floor. Island configurations can be reserved throughout the exhibit floor upon approval from TESOL. Spaces assigned by contractual agreement cannot be altered once finalized. TESOL reserves the right, if necessary; to alter the exhibit hall layout in such a way that it does not alter the essence or intentions outlined in existing contracts.

Exhibitor Badges The Exhibitor is eligible to receive four (4) Full Registration badges and four (4) Exhibit Hall Only badges per contracted 10' x 10' booth space. Each registered Full Registration will receive one (1) Program Book. Any additional badges must be purchased at the rate of $135 per Full Registration and $60 per Exhibit Only badge. Exhibit Only badges are intended for booth personnel who work the duration of the event.

Outstanding Balances Any Exhibitor showing unpaid balances at the time of Convention will be denied space until such a time as the amount due has been paid in full.

Set up of Booth Any space not occupied by 8 pm on Wednesday, 28 March 2012, will be forfeited by Exhibitor and such space may be sold, reassigned, or used by TESOL without the Exhibitor receiving a refund or rental fees. Exhibitors are not permitted to set up or erect a display until the space rental is paid in full.

Dismantling of Booth Exhibitors may not pack or move any freight from the Exhibit Facility before the close of the exhibit hours on Saturday, 31 March 2012. Failure to adhere to this rule will jeopardize the Exhibitor’s space assignment and the right to exhibit at future TESOL conventions.

Booth Design and ConfigurationNo walls, partitions, decorations, or other obstructions may be erected that in any way interfere with the view of another exhibitor. Exhibitors who wish to use any non-standard booth equipment, signs, decorations, or arrangements of display materials that in any way conflict with the stated regulations must submit two copies of a detailed sketch or layout (including all dimensions) no later than 15 January 2012 for approval by TESOL’s Expo Show Manager.• Standard Exhibit Configurations (10' x 10',

10' x 20' and 10' x 30'): Exhibits must not be higher than 8' in the back and 4' on each side. Display fixtures over 4' high must be confined to the area of the exhibit booth which is within 5' of the backline. Nothing over 4' high can be within 5' of the aisle line (the front half of the booth).

• Island Exhibit Configurations: Exhibits must not be higher than 16 feet (subject to ceiling height.) Island configurations and multi-story exhibits must be pre-approved by TESOL’s Expo Show Manager and the Pennsylvania Convention Center. Additionally, multi-story exhibits must be approved by stamp or signature of a structural engineer indicating that the structure is properly engineered for the proposed use.

Staffing of Booth Exhibits must be open and staffed for business during published exhibition hours.

Exhibit hall hours• Thursday, 29 March 2012, 9 am–6 pm• Friday, 30 March 2012, 9 am–6 pm• Saturday, 31 March 2012, 9 am–2 pm

Cancellation/Refunds All notifications of cancellation must be made to TESOL in writing via email. For cancellations received through 31 December 2011, the 50% booth deposit will be forfeited with any remaining balance refunded. No refunds will be given on booth space canceled after 31 December 2011.

Cancellation by TESOLTESOL shall have no liability or obligation to the Exhibitor for any fees paid or for any damages, loss, or injury if the Exhibit space becomes unavailable or its use is diminished by reason of fire, act of God, riot, labor dispute, authority of law, or any other cause beyond the control of TESOL. Should any such event occur, TESOL may, in its sole discretion, refund a portion of the amount paid for the Exhibit space after deducting amounts necessary to cover TESOL’s expenses.

Liability(a) The Exhibitor shall be solely responsible

to third parties, including invitees and the public, for all claims, liabilities, actions, costs, damages, and expenses arising out of or relating to the Exhibitor’s participation in the Exhibit.

(b) The Exhibitor shall indemnify and hold harmless TESOL, and the Pennsylvania Convention Center, their officers, directors, members, agents, employees, and sponsoring organizations, against any and all actions, suits, proceedings, damages, losses, costs, and expenses asserted, brought or claimed by third parties, arising out of the Exhibitor’s participation in the Exhibit. The Exhibitor agrees to pay any and all costs and expenses (including reasonable attorneys’ and experts’ fees and litigation costs) incurred by TESOL, its officers, directors, members, employees, and agents, in defending or resolving such claims as may be asserted against them.

(c) TESOL shall not be responsible for any bodily injury or other damages or losses suffered by the Exhibitor, its employees, or agents or for loss or damage to property owned, leased, or used by Exhibitor, either while in transit to or from the Exhibit or while in the Exhibit Facility, from any cause whatsoever. Exhibitor agrees to safeguard its own exhibit materials or goods from the time they are placed in the Exhibit Facility until they are removed.

(d) Exhibitor acknowledges that TESOL does not maintain insurance covering the Exhibitor, its agents, or its property, and that it is the sole responsibility of the Exhibitor to obtain liability, business interruption, property damage, and other insurance covering such losses or liability by the Exhibitor.

Over-the-counter sales All Exhibitors engaging in direct sales must contact the Pennsylvania Department of Revenue regarding appropriate forms and procedures.

Exhibit Facility Regulations Refer to the Pennsylvania Convention Center www.paconvention.com/exhibitors for more complete Exhibit Facility rules and regulations. It is the responsibility of the Exhibitor to adhere to all regulations set by both TESOL and the Exhibit Facility.

Special Regulations(a) Reassignment or subletting of all or any

part of booth space is prohibited. Subletting Space: An Exhibitor may not assign, sublet, or apportion all or any part of the space allotted to him/her. Any materials other than those manufactured or distributed by the Exhibitor in the regular course of business may not be displayed by the Exhibitor or be allowed by the Exhibitor to be displayed by other persons or firms.

(b) Solicitation and distribution of printed advertising must be confined to booth space ONLY. Canvassing is prohibited. Aisles must be kept clear at all times.

(c) Operation of any objectionable sound device will not be allowed.

(d) Nothing shall be posted on or tacked, nailed, taped, screwed, or otherwise attached to columns, walls, floors, or other parts of the building or furniture.

(e) Distribution of helium-filled balloons or adhesive-backed stickers or decals is prohibited.

(f) Food and beverage for distribution must be supplied and prepared by the Exhibit Facility Food Services Department.

(g) Exhibitor shall not sponsor functions during the Exhibit hours or in conflict with any officially programmed convention event without prior written approval.

(h) All materials used in the Exhibit Facility must be nonflammable or conform to fire regulations of the city of Philadelphia and the Pennsylvania Convention Center.

Good Taste TESOL reserves the right to reject, control, or remove Exhibitors that, in the opinion of TESOL, do not serve the TESOL Mission Statement, are objectionable, or detract from the dignity of the Exhibit.

Good Neighbor Policy Musical instruments, radios, projection machines, CD players, VCRs, televisions, noise-creating devices, amplifying systems, or live entertainment shall be operated only at a level which will not interfere with other Exhibitors and MUST conform to the Exhibit Manager’s requirements.

Anti-Discrimination PolicyTESOL does not permit job advertisements that refer to the applicants’ race, sex, color, national origin (except with reference to visa policies), ethnicity, religion, native language or language background, medical or health condition (including HIV/AIDS status), gender, gender identity, or sexual orientation.

Written Permission TESOL must receive, in writing, formal requests for live entertainment.TESOL will review the request and will notify the Exhibitor if the request has been granted. Failure to adhere to this rule will jeopardize space assignment and the right to exhibit at future TESOL exhibitions.

Circulation and Solicitation Distribution of advertising material and souvenirs must be confined to the Exhibitor’s booth. Canvassing or distribution of advertising materials or souvenirs in any location other than the Exhibitor’s booth is prohibited.

Non-Official Contractors Exhibitor shall neither contract for nor use any services of non-official contractors in connection with the Exhibit space without prior written approval of TESOL. If Exhibitor wishes to use non-official contractor(s), Exhibitor shall make its written request to TESOL to use such contractor(s) at least 45 days prior to the opening date of the Exhibit. Such written request shall include the names of any persons or organizations (other than those designated as official contractors by TESOL) that Exhibitor proposes to use to perform services at the Exhibit. TESOL will promptly notify

Exhibitor in writing of its approval or rejection of such selection(s). Non-official contractors must abide by all rules of the Exhibit as set forth in this Contract. Unions, Exhibitors shall abide by all agreements made by, between, and among TESOL, the Exhibit Facility, and any unions or other labor groups having jurisdiction at the Exhibit. All work involved with setting up and dismantling exhibits must be performed by authorized personnel.

Compliance Exhibitor agrees to comply with all federal, state, and local laws and ordinances applicable to the Exhibit Facility and also with any additional rules and regulations imposed by TESOL or by the Exhibit Facility.

Binding Effect This Contract as well as the Rules and Regulations shall be binding upon the Exhibitor and TESOL, as well as their officers, directors, employees, agents, successors, and assigns. If the Exhibitor fails to comply with the terms of this Contract or the Rules and Regulations, TESOL shall have full authority to enforce this Contract, and shall have the right to exclude the Exhibitor from the Exhibit, without refund and/or to refuse it admission to future exhibitions.

Right to Remove the Exhibitor’s Property TESOL reserves the right to remove from the Exhibit Facility any or all of the property of the Exhibitor should the English Language Expo be canceled or relocated or should the Exhibitor violate any of the conditions of the Exhibitor’s agreement. This right may be exercised without prior notice or hearing.

Patent, Copyright, or Trade Secret The Exhibitor agrees to hold TESOL, their officers, directors, employees, and agents, harmless from all loss, cost claims, causes or action, obligations, suits, damages, liability expenses, and costs including attorney’s fees arising from our or out of any violation or infringement (or claimed violation or infringement) by Exhibitor, Exhibitor’s agents or employees of any patent copyright or trade secret rights or privileges.

Photography Taking pictures, other than by the official photographer, is prohibited during setup, dismantling, and non-show hours. Cameras will not be allowed on the exhibit floor during these times. Each Exhibitor has control over its space and may want to prevent competitors from gaining access to, photographing, videotaping, or otherwise recording their Exhibit or presentation.

Music, Photographs, and Other Copyrighted Materials Each Exhibitor is responsible for obtaining all necessary licenses and permits to use music, photographs, or other copyrighted material in exhibit booths or displays. No Exhibitor will be permitted to play, broadcast, or perform music or use any other copyrighted material, such as photographs or other artistic works, without first presenting to show management satisfactory proof that the Exhibitor has, or does not need, a license to use such music or copyrighted material. The Exhibitor agrees to hold the TESOL, their officers, directors, employees and agents, harmless from all loss, cost claims, causes or action, obligations, suits, damages, liability expenses, and costs including attorney’s fees arising from our or out of any violation or infringement (or claimed violation or infringement) by Exhibitor, Exhibitor’s agents or employees of any patent copyright or trade secret rights or privileges.

AgreementThe Exhibitor has read, understood, and agreed to each of the terms and conditions set forth on both sides of this contract.

THIS CONTRACT is made between TESOL International Association (hereafter, “TESOL”) and the Exhibitor (hereafter, the “Exhibitor”) for lease of certain exhibit space, to be assigned by TESOL, during the TESOL 2012 English Language Expo at Pennsylvania Convention Center (Hereafter, the exposition shall be referred to as the “Exhibit” and Pennsylvania Convention Center shall be referred to as the “Exhibit Facility.”) This contract shall be in effect upon its execution by TESOL. IN CONSIDERATION OF the fees paid by Exhibitor for lease of space and the lease of such space by TESOL, the parties agree to the following terms and conditions of this Contract:

a dECLaraTIOn OfExCELLEnCETESOL InTErnaTIOnaL COnvEnTIOn & EngLISh LanguagE ExpO

Space Preference (Assignments are issued on a first-come, first-served basis):

1. 2. 3. 4.

List specific companies (not product lines) you DO NOT wish to exhibit next to:

1.  3. 

2.  4. 

28-31 MarCh 2012 • ExpO: 29-31 MarCh

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APPLICATION AND CONTRACT FOR ExhIBIT SPACECompany InformationThis information will also be used for the printed expo guide and virtual expo hall.

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new Exhibitor?   Yes  no

Contact Person for Exhibit Space Address is same as company address

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Contact Person for Sponsorship Same as Exhibit Space

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Contact Person for Advertising Same as Exhibit Space

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Exhibit SpaceIndicate below the type/size of space requested.

10' x 10' BOOTHS eArLy LATepremium 10' x 10' Booth  $2,050  $2,250

Strategic 10' x 10' Booth  $1,850  $2,050

Standard 10' x 10' Booth  $1,650  $1,850

LArge BOOTHS20' x 20' Island  $8,000  $9,000

10' x 30' Inline premium  $5,985  $6,585

10' x 30' Inline Strategic  $5,385  $5,925

10' x 30' Inline Standard  $4,785  $5,385

Total Amount Due $

Total Deposit (if different from total amount due) $ 50% Deposit must be submitted with application to reserve a booth space.

Method of Paymentplease check:

 Check (payable to English Language Expo) visa  MasterCard  american Express

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The undersigned understands this application becomes a Binding Contract when accepted by the English Language Expo. The undersigned agrees to abide by the Terms and Conditions published on the reverse side, those listed in the Exhibitor Service Manual, and the rules and regulations of the selected venue or facility.

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English Language Expo reserves the right to photograph or videotape events for promotional purposes. Your Exhibit Space Contract serves as permission for English Language Expo to copyright, publish and use your likeness in print, online or in other media. If you do not wish to be photographed or videotaped, please tell the camera operator.

Remit Form and Payment to: TESOL Ad/Exhibit Office • 2168 Wisconsin Ave NW, Washington, DC 20007 • FAX order form to (202) 337-1200