emma benshoff's comm 130 portfolio
TRANSCRIPT
Emma BenshoffPortfolio
TAble of conTenTs
BrochureLogosEvent AdImagingLetterheadWebpageFlierBusiness CardsMontage
Brochure
Description: A two sided brochure advertising a photography company.
Date:3/29/2014
Course/Instructor: Comm 130 Section 8
Julie Peterson
Program(s)/Tools:Adobe InDesign, Adobe Illustrator
Objectives:Set up and align a two-sided, folded document and incorporate quality images. Write at least 250 words of original copy with at least three paragraphs. Trim for a
full bleed and print in duplex (two-sided) color.
Process: I set up the pages in InDesign, then add-ed the colored backgrounds based on the colors in my picture. Then I drew the balloons and added in my logo. On the inside i added more balloons and placed my pictures in them. Then I inserted my text and added in the camera picture. On the back I added the photo I cut out in photoshop and then added the text wrapped around it.
Logos
Description: Three logo variations for the same company.
Date:2/22/2014
Course/Instructor: Comm 130 Section 8
Julie Peterson
Program(s)/Tools:Adobe Illustrator
Objectives:Create three completely different, original logos to fit a company or personal image that will appeal to the audience. Do not imitate existing logos or use your previous designs. Use only the tools to create and
draw your logos.
Process: I used the shapes tool to create the boxes, which I wanted to resemble stacking blocks that kids play with, so I made them primary colors. I then creat-ed a path to write the title on. I then used the shapes and pen tools to create the moon, sun and stars for both of the first two logos.I also wanted the third one to look like blocks, so I put boxes around them. I used fonts that reminded me of children to appeal to their parents.
Event ad
Description: A full color, full bleed promotional flier for a benefit charity.
Date:2/1/2014
Course/Instructor: Comm 130 Section 8
Julie Peterson
Program(s)/Tools:Microsoft Word
Objectives:Find, scan and import a high-quality image. Then, create a full-bleed design using color schemes and typeface(s) that work for your message and audience.Learn to use only Word design features without using
any Adobe programs, including Photoshop.
Process: I scanned the Taylor Swift perfume ad, and then cropped most of the picture. I used the same font on the ad, Satisfaction, as the title font too because it matched her signature. I pulled the color scheme from the ad and added the different colors to make it more interesting.
Imaging
Description: A personally taken photograph that has been edited/formatted with Photoshop
Date:2/8/2014
Course/Instructor: Comm 130 Section 8
Julie Peterson
Program(s)/Tools:Adobe Photoshop
Objectives:Learn basic photography skills. Use a digital camera to take a quality image, then download it. Size and crop the image. Adjust image brightness, contrast, hue and saturation levels.
Process: I took this photo with a Canon Rebel camera I borrowed from my roommate. Then I took my image into Photoshop and sized and cropped it. After that I adjusted the brightness, contrast, hue and saturation levels. Finally I added a filter.
Letterhead
Description: Letterhead for a company using a unique logo.
Date:3/1/2014
Course/Instructor: Comm 130 Section 8
Julie Peterson
Program(s)/Tools:Adobe Illustrator, Adobe InDesign
Objectives:Create a new logo to fit a company or personal image. Use your new logo to design a letterhead. Letterhead: 8.5 x 11 (full-bleed optional, but trim only .125) Apply typography rules keeping small copy and learn to keep thing simple by having watermarks and drop shadows light and white space.
Process: I created the logo using simple shapes in Adobe Illustrator. I messed around a little to bend them and whatnot. I first put the logo in the top left corner, keep-ing it away from the edges. Then I typed contact infor-mation into a text box and positioned it on the right hand side of the paper. I added in the dark lines to add more contrast and draw the eye to the information and to get some repetition. I also added a large version of the logo at the bottom, but made it very light.
Webpage
Description: A webpage designed to showcase a personally designed logo.
Date:3/15/2014
Course/Instructor: Comm 130 Section 8Julie Peterson
Program(s)/Tools:TextWrangler, Adobe Photoshop
Objectives:Size and optimize an original logo as a .png for a web page so the long side is 300 – 500 pixels.Write content to describe the process of creating your logo and how it appeals to a target audience.Design a web page using HTML to display the logo and content. Acquire a working knowledge of HTML. Acquire a working knowledge of CSS.
Process: I created this project using TextWrangler and Photoshop. I created my logo in Photoshop, then I used TextWrangler to create the webpage. I’ve never worked with HTML before, so this was quite an experience. I also used the pre made CSS document and added colors that complimented my logo to the page. I changed my fonts to Arial and Palatino Linotype because I thought they looked nice together and complimented my design. I also added backup fonts in case these didn’t work.
Flier
Description: Black & White promotional flier to promote a graduate leadership conference.
Date:1/25/2014
Course/Instructor: Comm 130 Section 8
Julie Peterson
Program(s)/Tools:Adobe InDesign
Objectives:Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout.
Process: First, I created some sketches of possible layouts. I then used my sketch as a rough guide to create a layout in Adobe InDesign. I ended up changing my original design a lot because I couldn’t figure out how to do exactly what I wanted. I used the lines and arrows to draw the eye down to the text. I centered the photo, which I wouldn’t normally do, in order to create a good vocal point and so I could put the speech bubbles around it. I used the speech bubbles to emphasize the most important information. I made sure to leave white space and keep the text small.
Business Card
Description: Business card for a company using a unique logo.
Date:3/1/2014
Course/Instructor: Comm 130 Section 8
Julie Peterson
Program(s)/Tools:Adobe InDesign & Adobe Illustrator
Objectives:Create a new logo to fit a company or personal image. Use your new logo to design a business card. Business card: 3.5 x 2 Apply typography rules keeping small copy and learn to keep thing simple by having watermarks and drop shadows light and white space.
Process: I used the rectangle tool to create the front and back outline of my business cards. I then copied/pasted the logo and contact information onto the cards. I kept the logo and contact information about the same size as the info on the letter paper. I also brought the dashed line into the business card to help unify the twodifferent pages.
Montage
Description: An inspirational montage made by blending two or more images, and the use of typography.
Date:2/15/2014
Course/Instructor: Comm 130 Section 8
Julie Peterson
Program(s)/Tools:Adobe Photoshop
Objectives:Learn to manage Photoshop layers. Learn to blend images together smoothly.Use filters. Apply typography/
Process: I started by cropping the castle image to 8.5x11. Then I added a layer and added the iamge of the princess. I turned down the opacity of it, and added a mask. Then I used a soft brush to paint away the hard edges. Then I blended the image into the background. I then added a filter and the text.
