employer branding by imran

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A PERSPECTIVE ON EMPLOYER

BRANDING

Presented By

y Neha

y Sheetal

y Imran

y Sunily Nitesh

y Ashwin

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y In theory, an employer brand has the ability toattract and retain the right people, influence

productivity, engage, motivate, innovate, andtherefore fend off competitors.

WHAT IS EMPLOYER BRANDING?

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THE BOTTOM LINE OF EMPLOYER BRANDING

Engaged, productive and focused employees

create delighted, loyal customers

=

greater business and shareholder value

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INTERNAL EMPLOYER BRANDING

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TYPICAL EMPLOYER BRANDING OBJECTIVES

(every organisation will have its own unique objectives)

y enhance your appeal to future talent

y create alignment to org mission among current

employeesy convey the role and importance of employees to the

mission

y encourage sharing and self-exploration re

satisfaction/engagement with the joby draw attention to the parity of your workplace pay and

conditions

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GROWING IMPORTANCE

y An unsatisfied customer tells ten people about hisexperience while an unsatisfied employee tells a

hundred.

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GROWING IMPORTANCE

y Employer branding to attract employees

y It helps in retaining current employees, increasing

employee satisfaction, attracting job candidates, andmotivating employees in their work, which leads toexcellent business gains.

y Initiatives taken by organizations to make the workplace more employer-friendly and implementdevelopment.

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WHAT POTENTIAL EMPLOYEES ARE SEEKING

y Sound organisational structure and direction

y Positive culture

y Enlightened leaders, competent managementy Care of people

y Meaningful work

y Growth and opportunity

y Pay and benefits

y Making a difference

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USEFUL START-UPS TRYING TO BUILD AN

EMPLOYER BRAND

y Unique benefits / policies

y Employee referral programs

y Awards programs

y Parties

y Sponsoring events

y Recruitment website

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SIMPLE TIPS FOR EMPLOYER BRANDING

y Identify your strengths

y Be socially responsible

y Offering career progression through growth

y Using the web wisely

y Market yourself to the young

y Use employees to spread the wordy What gets measured gets managed

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PITFALLS TO AVOID

yAn employer brand is not a mere advertisement or

slogan

y

Do not merely replicate someone elses employerbrand strategy

yDo not create an EVP merely to just attract, but also

to retain

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APEX INSTITUTE OF MANAGEMENT

y Apex Institute of Management was founded by"Panchsheel Foundation's" (Regd No786/2001)

and established in the year 2001 under the Govt. ofMaharashtra. It is an autonomous institute thatoffers various types of distance learning programsin Management & Engineering.

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QUESTIONS ASKED TO THE CONCERNED PERSON

y WHAT DO YOU DO TO RETAIN EMPLOYEES?

We do offer various Employee Retention Strategies like

Encourage employee satisfaction and performance

Morale building

Communication

Staff development and training

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y WHEN DOES YOUR EMPLOYEE FEELHAPPY

AND PROUD ABOUT YOUR COMPANY?

Understanding their problems and react accordingly

Promotional Opportunities

Benefits

Arrangement of monthly Refreshment Parties on regular basis

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y HOWDOES THE EMPLOYEE REACT TO ALL THE

ABOVE SITUATIONS?

Level of their performance increases

satisfied

Become more loyal

Do not think of switching over to another job.

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y DO YOU PROVIDE ANY GIFTS/PRIZES FOR

LOYAL AND HARDWORKING EMPLOYEES?

Diaries Pens

Key chains

Calendars

Excellence Certificates

Trophies Lunch and Dinner Vouchers

Movie tickets

Holiday packages

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y WHAT OFFERS DO YOU PROVIDE TO YOUR

EMPLOYEES IN ORDER TO ENHANCE THEIR

PERFORMANCE?

Cash Rewards

Various Schemes so that they may earn more and more incentives.

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y WHAT DO YOU DO TO MAINTAIN GOOD

RELATIONSHIP WITH YOUR EMPLOYEE?

Encouraging two way communication through

Regular quarterly feedbacks

Appreciating employees ideas

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CONCLUSION

y Building an employer brand leads to higher-quality andmore efficient recruiting.

y Generational differences are a source of diversity usethem to your advantage, minimize conflicts throughtraining/education.

y Create an organizational culture that serves to execute yourstrategy and retain and attract the best workforce.

Determine drivers of retention of your workforce.

Consider ways to create more glue for your high-performing population of employees.

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QUESTIONS

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employer branding by imran

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