The Social recruitment GuideEmployment Branding

Part 1

Table of contents

Overview

Social Recruitment

What is Employment Branding?

What are the benefits of Employment Branding?

Culture

Commitment Communication

Whats your story?

Whats your Employer Brand Promise?

Assignment

About JobHop

Overview

Companies are now realising that sourcing talent can be done using social media, saying that many are not quite sure how.

There are so many people using so many types of social media and social networking platforms. For some organisations the fear of the size of Social media and the fear of failing paralyses them. They end up doing nothing because that feels safer than doing something different

It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

Charles Darwin

2 BILLION SOCIAL PROFILES online... How do you know where the your candidate is?

Social recruitment isnt about taking an old method of job posting & doing the same online! The key word is Social Its about engaging, communicating and building communities

Social Recruitment isnt a one way conversation its two way

Dont broadcast, engage

If someone asks a question they want an immediate answer

Social Recruitment is about making Employment Human again

2 questions youll ask:

Why do you want to do it?

How do you do it?

Before you go off on your social recruitment mission you have to get your Employment Brand exactly right and this E book covers that.

Is your Employer Brand hot or not ?

What is Employment Branding?

Think marketing branding strategy & apply the same to your employer branding strategy With your brand marketing you want potential customers to see your company as the solution to their needs.With Employment branding you want talented candidates to see your company as their solution to furthering their career. You want to create the same excitement with your Employment Branding. You should want candidates queueing to join your co. you should want them excited about your Employment Brand.

Employment branding is about attracting talent, engaging talent and retaining talent

You should have your external brand directed at the consumer and future employees and your internal brand for your employees and once again, future employees

Whats your employment brand? You have definitely got one, if youre not sure then ask your employees as they own the employment brand.

What are the benefits of Employment Branding

The ability to attract top talentHigher quality talent No more job pushing

Reduced recruiting costsTime saving

Creates Ambassadors Retains Talent

Future talent hear a good messageA long term impact

Higher offer - Acceptance rates Increased employee referrals

Increased employee motivationAttracting younger talent

Decreased negatives Increased media exposure A competitive advantage

Support for the product brand

Culture

* Language* Symbols* Stories* Practises

Every work place has a culture

The Culture refers to shared, attitudes beliefs, values, and goals

The culture of the workplace is its way of life If you hear thats how we do things round here then thats what the culture is

Are the desks clear?, are your employees relaxed?, lots of chat, no chat, do they work in huddles?, do they work independently? Look at the dress code, the work ethic and the social energy.

Culture is the behaviour of the environment, culture is learned from other employees, the right culture can be encouraged.

Commitment

Happy workers are committed workers

When workers are known for who they are not for just what they do, when they are involved and rewarded, then they are more likely to be committed to the organisation. When your workers are committed they will want to give more to the organisation.

For a workforce to continuously perform at its best it has to feel continuously committed

How well do your employees know the role they play within the organisation? How much passion and energy can they bring and are they getting positivity fed back to them?How meaningful do they see their work to be?

Commitment is the fuel to drive your organisation to success

Communication

Good communication strengthens the workplace

There are many tools to help communication in and outside the workplace

Employment Branding communications are now Social

Social Media should be embraced and used to enhance the Employment Brand

Benefits

*Having ambassadors within your organisation communicating using social media can be very powerful *Social media can connect your organisation internally as well as externally *Open communication leads to enhanced information and knowledge *Collaborative communication Tap into the companys collective brain *Archive conversations to preserve team knowledge

How do you communicate your Employer Brand? Why they should join your organisation?Why should they stay? Why should they give their best? Why should they become ambassadors?

Whats your story?

Make sure your story is genuine, purposeful and emotionally compelling

Every good Employment Brand has a story

Stories are for adults too

Whats your Employer Brand Promise?

This promise is what your organisation will deliver in return for the contributions your employees make

Is it a promise that prospective employees believe?

Are you fulfilling that promise to your current employees?

Assignment

Describe your company culture

Describe what youd like your company culture to be

Are your Employees committed?

How will you get them to be more committed?

How are you communicating your Employment Brand?

How are your employees communicating their Employment brand?

Who are your Ambassadors?

What Social Media guidelines has the organisation got in place?

What is the organisations story?

Do all your employees know the story?

Do your employees tell the story to others?

What is your Employment Promise?

About JobHop

JobHop is a Social recruiting platform that allows Employers to attract Candidates and Candidates to attract Employers

JobHop helps Employers to:

Develop their Employment Brand Create Talent CommunitiesUtilise Social Media

Request more information here http://jobhopjulie.co.uk/?page_id=112