employer branding guide

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The Social recruitment Guide Employment Branding Part 1

Post on 17-Sep-2014




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Companies have to understand what their employer brand is, what is their pledge and what it means to break that pledge. Why are some companies the preferred employer whilst others are definitely not?


  • The Social recruitment GuideEmployment Branding

    Part 1

  • Table of contents


    Social Recruitment

    What is Employment Branding?

    What are the benefits of Employment Branding?


    Commitment Communication

    Whats your story?

    Whats your Employer Brand Promise?


    About JobHop

  • Overview

    Companies are now realising that sourcing talent can be done using social media, saying that many are not quite sure how.

    There are so many people using so many types of social media and social networking platforms. For some organisations the fear of the size of Social media and the fear of failing paralyses them. They end up doing nothing because that feels safer than doing something different

    It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.

    Charles Darwin

  • 2 BILLION SOCIAL PROFILES online... How do you know where the your candidate is?

    Social recruitment isnt about taking an old method of job posting & doing the same online! The key word is Social Its about engaging, communicating and building communities

    Social Recruitment isnt a one way conversation its two way

    Dont broadcast, engage

    If someone asks a question they want an immediate answer

    Social Recruitment is about making Employment Human again

    2 questions youll ask:

    Why do you want to do it?

    How do you do it?

  • Before you go off on your social recruitment mission you have to get your Employment Brand exactly right and this E book covers that.

    Is your Employer Brand hot or not ?

    What is Employment Branding?

    Think marketing branding strategy & apply the same to your employer branding strategy With your brand marketing you want potential customers to see your company as the solution to their needs.With Employment branding you want talented candidates to see your company as their solution to furthering their career. You want to create the same excitement with your Employment Branding. You should want candidates queueing to join your co. you should want them excited about your Employment Brand.

    Employment branding is about attracting talent, engaging talent and retaining talent

    You should have your external brand directed at the consumer and future employees and your internal brand for your employees and once again, future employees

    Whats your employment brand? You have definitely got one, if youre not sure then ask your employees as they own the employment brand.

  • What are the benefits of Employment Branding

    The ability to attract top talentHigher quality talent No more job pushing

    Reduced recruiting costsTime saving

    Creates Ambassadors Retains Talent

    Future talent hear a good messageA long term impact

    Higher offer - Acceptance rates Increased employee referrals

    Increased employee motivationAttracting younger talent

    Decreased negatives Increased media exposure A competitive advantage

    Support for the product brand

  • Culture

    * Language* Symbols* Stories* Practises

    Every work place has a culture

    The Culture refers to shared, attitudes beliefs, values, and goals

    The culture of the workplace is its way of life If you hear thats how we do things round here then thats what the culture is

    Are the desks clear?, are your employees relaxed?, lots of chat, no chat, do they work in huddles?, do they work independently? Look at the dress code, the work ethic and the social energy.

    Culture is the behaviour of the environment, culture is learned from other employees, the right culture can be encouraged.

  • Commitment

    Happy workers are committed workers

    When workers are known for who they are not for just what they do, when they are involved and rewarded, then they are more likely to be committed to the organisation. When your workers are committed they will want to give more to the organisation.

    For a workforce to continuously perform at its best it has to feel continuously committed

    How well do your employees know the role they play within the organisation? How much passion and energy can they bring and are they getting positivity fed back to them?How meaningful do they see their work to be?

    Commitment is the fuel to drive your organisation to success

  • Communication

    Good communication strengthens the workplace

    There are many tools to help communication in and outside the workplace

    Employment Branding communications are now Social

    Social Media should be embraced and used to enhance the Employment Brand


    *Having ambassadors within your organisation communicating using social media can be very powerful *Social media can connect your organisation internally as well as externally *Open communication leads to enhanced information and knowledge *Collaborative communication Tap into the companys collective brain *Archive conversations to preserve team knowledge

    How do you communicate your Employer Brand? Why they should join your organisation?Why should they stay? Why should they give their best? Why should they become ambassadors?

  • Whats your story?

    Make sure your story is genuine, purposeful and emotionally compelling

    Every good Employment Brand has a story

    Stories are for adults too

  • Whats your Employer Brand Promise?

    This promise is what your organisation will deliver in return for the contributions your employees make

    Is it a promise that prospective employees believe?

    Are you fulfilling that promise to your current employees?

  • Assignment

    Describe your company culture

    Describe what youd like your company culture to be

    Are your Employees committed?

    How will you get them to be more committed?

    How are you communicating your Employment Brand?

    How are your employees communicating their Employment brand?

    Who are your Ambassadors?

    What Social Media guidelines has the organisation got in place?

    What is the organisations story?

    Do all your employees know the story?

    Do your employees tell the story to others?

    What is your Employment Promise?

  • About JobHop

    JobHop is a Social recruiting platform that allows Employers to attract Candidates and Candidates to attract Employers

    JobHop helps Employers to:

    Develop their Employment Brand Create Talent CommunitiesUtilise Social Media

    Request more information here http://jobhopjulie.co.uk/?page_id=112