engage bali 2016: nina spannari, canon
TRANSCRIPT
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INSPIRE, ENABLE, CELEBRATE: Since we have been together…
Source: Canon Australia Instagram account
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“My love for you has never ceased from the first moment I picked up , however I know I have not always given you the attention you deserve - life,
work, family sometimes get in the way.”
@deon _mackay_ photography
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“My love for you has never ceased from the first moment I picked up a camera, however I know I have not always given you the attention you deserve - life,
work, family sometimes get in the way.”
@deon _mackay_ photography
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Source: 'Dys-connected': cell phones are overriding creativity, according to UBC author, by Jon Hernandez
"But the problem is they're interfering — they're overriding the social, they're overriding the creativity. If you don't have boredom, if you don't have blank spaces, then you don't have creativity — ideas don't spark.”Neurotherapist Dr. Mary Swingle
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It has opened my eyes to appreciating what is around me now, rather than worrying about what the future might hold. I guess it is a form of mindfulness.
It has opened my eyes to appreciating what is around me now, rather than worrying about what the future might hold. I guess it is a form of mindfulness.Marina McDonald
“”
Marina McDonald
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Shift.
POST PURCHASE
PRE PURCHASE
MAS
S RE
ACH
ENGA
GEM
ENT
/ RE
LATI
ON
SHIP
S
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Shift.“Marketing is no longer about the
stuff you make but the stories you tell”
SETH GODIN
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Shift.
EnableA brand that has enabled me
to bring my ideas to life
InspireA brand that has helped me to
surprise myself
CelebrateA brand that has celebrated
what I’ve achieved
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CURATE
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1.5k UGC (featured)
430k
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Please keep pushing the limits, and telling stories that make others want to follow your lead.Jason McLean, Director, Canon Consumer Imaging
“”
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Great idea @canonaustralia you guys rock! Would love to see that book land on my coffee table and be able to see all these awesome artist's photos printed! @fpecheur
“”
@rev16
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• Doubled our Insta following in 12 months
• Add around 8K followers per month.• 9K av interactions every day on Insta
alone & • 20k earned mentions each month (double
YOY)• 1K av views every hour (5.5M views this
year) on YT
Source: Socialbakers @thurstonphoto
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CREATE
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CREATE
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THE CHALLENGE // Learning tech skills is easy… Being creative isn’t.
OUR APPROACH // A series of experiments designed to shift creative thinking behind the lens
SEE IT LIKE NEVER BEFORE //
WATCH: https://youtu.be/F-TyPfYMDK8
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“My love for you has never ceased from the first moment I picked up a
camera, however I know I have not always given you the attention you
deserve - life, work, family sometimes get in the way.”
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#CanonChallenge
10 of 15 Canon’s top posts by interactionsSource: Canon AU FB socialbakers analysis Jan 2015-Aug 2016.
2. SHOWCASE 3. FEATURE1. SET
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People are taking more photos than ever, thanks to smartphones and social media…how do we connect with this new wave of content creators and be part of modern creative culture?
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> Play Take the Leap video – http://bit.ly/2dECc4q
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#TAKETHELEAP
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Tumblr HubOutdoor -Mass Awareness Digital partnerships + Social
Reach and Engagement
Remarketing ads
Website- Engagement and Celebrate
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S C A L E
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L E A P M E ET7 #LEAPmeets
5 influencers – 421k audience4 locations
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> Play LEAPMEET video – http://bit.ly/2faRmyD
@jarradseng with video produced by Natalie Hind and shared with her permission.
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‘Dab’ with Jarrad Seng and Amelie@Steven Ito
Jarrad Seng, Perth,183k followers
@Milesnoel - Participated in @jarradseng's leap meet up photography excursion yesterday. We were given themes to explore on the MANY rooftop and basement. Felt like being back at design school! “ ”
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@Jarradseng
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You have pushed me to achieve and become more involved in experiences. You
have opened my eyes to the sights and experiences open to me. Since we have been together I have
viewed my world in an entirely new way.
“”
@wandering_mischief
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1. Spend time understanding your audience and what matters to them
2. Figure out how you can be useful to them
3. ROL not ROI4. Be bold – it might
just go viral
Since we have been together …“
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Credits
In order of appearance:• @deon _mackay_ photography• Marina McDonald• @__abbiehunt• @chip_shots• @rev16 • @thurstonphoto• Di Lymbury• Alex Spurway• @Steven Ito• @jarradseng with video produced by Natalie Hind and
shared with her permission.• @kh.designs• @wandering_mischief• @theinkedshooter
Other sources:• Article and image sourced: 'Dys-connected': cell phones
are overriding creativity, according to UBC author, by Jon Hernandez
• ‘Flip the Funnel’ model (Joseph Jaffe)
All images have been sourced from Canon Australia’s Instagram channel unless otherwise specified. Be sure to follow these amazing talents – and follow us too @CanonAustralia or tag us at #CanonAustralia.
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Thanks.