eu participation in expo 2015 · 13/04/2015 · scientific programme for expo 2015 ... tim benton...
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David Wilkinson Brussels, 13 April 2015
EU participation in Expo 2015
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EXPO Milano 2015
"Feeding the Planet, Energy for Life"
From 1 May to 31 October 2015
• 145 countries and international organisations
• 94% of World population represented
• 20 million visitors expected
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Three Objectives
for the EU participation
Take advantage of the platform provided by Expo to:
• Foster corporate communication under a new approach • Develop a reference for policy making related to the Expo
theme • Contribute to the agenda for growth & jobs
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The Expo theme
is at the crossroads of several EU policies
• Agriculture and fisheries • Development Cooperation • Health, safety and nutritious food • Food waste and losses • Food fraud and counterfeiting • Industry, tourism and trade • Environment and climate • Energy and transport • Science, research and innovation
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JRC Coordinator
of EU participation
• Science is at the core of the Expo theme
• JRC already supports all relevant policy DGs
• Proximity of the JRC Ispra site: 60km from Expo
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Three aspects
to EU participation
• EU Pavilion & Visitor Experience • Steering Committee for the EU Scientific Programme • EU Events Calendar
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EU Pavilion
• A prime location opposite to Palazzo Italia and next to Lake Arena
• Ground floor: visitor experience
• First floor: conference facility
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EU Visitor Experience:
a new way of communicating
“Growing Europe’s future together for a better world”
• Engaging story on the EU food supply chain
• Focus on the example wheat & bread, founding elements
of European civilization
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The aim of the story
• To better engage the public, especially young visitors
• To illustrate that global food security can be achieved through good co-operation, between different parts of the world and between food production and science.
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The characters
• The EU will be communicating with the visitors through 2 characters: Alex & Sylvia
• Alex is a farmer, while Sylvia is a scientist
• They will help personalise institutional communication, in particular in social media.
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The Steering Committee of the EU
scientific programme for Expo 2015
Launched on 21 March 2014
• Chairman: Franz Fischler
• 11 Experts of high repute: Jo Swinnen (BE), Joachim von Braun (DE), Hannelore Daniel (DE), Maria Helena Saarela (FI), Béatrice Darcy-Vrillon (FR), Peter Heffernan (IR), Claudia Sorlini (IT), Esther Kok (NL), Ewa Jakubczyk (PL), Katarina Hedlund (SE), Tim Benton (UK)
• It is complemented by stakeholder representatives from UN, OECD, the private sector and civil society.
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Role of the Steering Committee
• To contribute to the legacy of Expo 2015
• To confirm the EU role as a key player in the debate on global food and nutrition security
• To exploit the opportunity of Expo for a six-months global dialogue
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Expected contributions
of the Steering Committee
• A discussion paper with European priorities for research,
development & innovation
• Guidance on the draft programme of EU events
• Organisation of a dialogue with stakeholders and the public during Expo 2015 through conferences, workshops and an online consultation
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The Discussion Paper
"The role of research for global food and nutrition security"
The paper identifies 7 key research areas
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Launch of online consultation
• Today we have launched an online consultation on the discussion paper
• Contributions are welcome until 1 September
• The consultation is open to all, but we are seeking contributions from the scientific community in particular
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EU Events Calendar
• 180 events divided into thematic weeks/days already scheduled
• Different publics: Policy makers, stakeholders, scientists, young people, families, etc.
• Different venues: EU Pavilion, Expo site facilities, Milan universities, JRC, etc.
• Important B2B dimension
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EXPO and Ispra
• 'Sylvia's Lab': link between storyline and work of the JRC. Focus will be on food related issues.
• General public visits from Expo site
• School visits
• Media visits